With the Email Designer, if you use a personalization tag in your email campaign to pull in a link, you may want to update the hyperlinked text to have a clearer call to action rather than the URL.
To do so:
- Locate and open the campaign, automation email, or email template you want to edit.
- On the Campaign Summary Page, hover over the design to the right and click "Edit design" to open the campaign designer.
- Drag a new text block to your layout.
- Click “Personalization Tags” in the modal toolbar.
- Click the personalization tag you would like to use.
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Highlight the text, then click the link icon in the navigation bar.
- In the right pane, in the "Link" section, the link type dropdown automatically updates to “Other Personalization Tag.”
- Just below the “Link” section, copy and paste the personalization tag from the “Title” field into the field in the “Link” section. In our example below, the personalization tag is %UNSUBSCRIBELINK%.
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Type the text you would like to be hyperlinked into the “Title” field. Using our example, we chose “Click Here to Unsubscribe” as our hyperlinked text.
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Click anywhere outside of the side pane. The personalization tag will now show as hyperlinked text. Your changes are automatically saved.