How to customize the appearance of your ActiveCampaign account

If you are on a Lite, Plus, or Professional plan, you can update your site name, replace the ActiveCampaign logo with your own, and add a favicon. 

If you are on an Enterprise plan, you can replace the ActiveCampaign logo with your own, add a favicon, switch off ActiveCampaign branding on an account level, and customize your site’s appearance by modifying the underlying HTML and/or overriding CSS styles.

Access Appearance settings in your ActiveCampaign account

The Appearance page contains settings that you can use to customize the look of your ActiveCampaign account. To access this page:

1. Click "Settings" (gear icon).

2.  Click "Appearance" in the left menu.

Customize your admin panel

In the admin panel of your ActiveCampaign account, you can update your site name, add a custom logo and/or favicon, update your application page layout, and modify your account's custom CSS.

Update Site Name

All plan levels can update their Site Name.

Updating your site name on the Appearance Settings page will be reflected on some default and notification emails and will be used as the title of your application, which can be seen in your browser's tab:

Updating your site name is not the same as changing your account name. Requests to update your account name need to be sent to our Support team to process. Read the "How do I change my account name?" article for more information.  

To update your site name, type the new name into the "Site Name" field provided and click the "Save" button at the top of the application.

Add custom logo

All plan levels can add a custom logo to their ActiveCampaign account.

You can add a large logo and/or a small logo to your ActiveCampaign account. The Large logo will appear on your account login page and the suggested minimum size is 200x25 px. The small logo will appear in the header of your admin panel and the suggested minimum size is 64x64 px. Your custom logo will replace the ActiveCampaign logo in those areas.

To add your own logo, you'll need to first upload the file to a hosting platform (you can also use the ActiveCampaign image manager). Then copy the URL of the image and paste it into the Logo field provided. When finished, click the "Save" button.

Add a favicon

All plan levels can add a favicon to their ActiveCampaign account.

A favicon is also known as a website icon, URL icon, bookmark icon, or tab icon. It's an image associated with your website, and in this case, your ActiveCampaign account. When you add a favicon on the Appearance Settings page, it will appear in the URL bar of your web browser or a web browser tab when you have your ActiveCampaign account open. You'll also see the image in your bookmarks if your account is bookmarked.

To add a favicon, you'll need to first upload the file to a hosting platform (you can also use the ActiveCampaign image manager). Then copy the URL of the image and paste it into the favicon field provided. When finished, click the "Save" button.

Customize Template

Enterprise plans can customize their admin panel layout.

The Customize Template section lets you add, remove, or reorder elements in your page layout.  This includes:

  • Page content
  • Header navigation
  • Footer
  • Site name
  • Site URL

To update the layout of your admin panel, click into the "Customize Template" box and place your cursor in the area where you wish to add an item to the admin panel. Next, click the "Insert Tag" dropdown and click the option you wish to add. When finished, click the "Save" button.

To restore default settings, click "Reset to default."

Customize CSS

Enterprise plans can customize CSS.

The Customize CSS option lets you modify the underlying CSS of your ActiveCampaign account. This, along with customizing the admin panel layout, will change how your ActiveCampaign account will appear when you're logged into it. 

The following elements can be modified with custom CSS:

  • Background color
  • Border
  • Font family
  • Font style
  • Font weight

To customize the CSS, click the "Insert Property" dropdown and select the item you wish to modify. Then in the Customize CSS box, type your CSS code. When finished, click "Save."

If you ever need to clear the styles you added, click "Clear Styles."

Customize your public site

Enterprise plans can customize the template and CSS for their public sites. 

You can modify the template and CSS for your public site. These changes will be reflected on pages where contacts can perform actions or show subscription updates. These pages include:

  • Unsubscribes
  • Subscription updates
  • Forward to a friend
  • Campaign Archive

To further customize these pages, for example, to update a description, button text, or add an image, go to Lists then click the down caret for the list you wish to update a public page for. Click "Advanced Settings" then click "Public Pages." From there, you can make further updates to these pages. 

Customize Template

The Customize Template area lets you add, remove, or reorder the following elements on your public pages:

  • Page content
  • Header navigation
  • Footer
  • Site name
  • Site URL

To update the layout of your public pages, click into the "Customize Template" box and place your cursor in the area where you wish to add or remove an item to your public pages. Next, click the "Insert Tag" dropdown and click the option you wish to add. When finished, click the "Save" button.

To restore default settings, click "Reset to default."

Customize CSS

The Customize CSS area lets you modify the style of your public pages. For example, you can modify the following:

  • Background color
  • Border
  • Font family
  • Font style
  • Font weight

To customize the CSS, click the "Insert Property" dropdown and select the item you wish to modify. Then in the Customize CSS box, type your CSS code.  When finished, click "Save."

If you ever need to clear the styles you added, click "Clear Styles."

Customize email headers and footers

Enterprise plans can create customized headers and footers for both HTML and plain-text emails.

Headers and footers are non-removable pieces of content that you create and are applied to every HTML and plain-text email you send (campaigns and automation emails). These pieces of content are mainly used for branding purposes and are visible to your contacts.

Visit the How to create custom email headers and footers help article for more information.

Turn off ActiveCampaign branding for your account

Enterprise plans can turn off ActiveCampaign branding on an account level. 

Note that once branding is turned off all mentions of ActiveCampaign will be hidden. This includes:

  • Text
  • Links
  • ActiveCampaign forms
  • The Apps page
  • Any apps that show the ActiveCampaign name and/or logo
  • Most integrations will be unavailable

To switch off ActiveCampaign branding, scroll down to the "Miscellaneous" section on the Appearance Settings page. Next, set the ActiveCampaign Branding toggle to "Off" by clicking it. When finished, click "Save Settings."

To turn ActiveCampaign branding back on for your account, set the toggle to the "On" position by clicking it. Then click "Save Settings."

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