Social Data, or ERJA, is a premium service that you can use to gather more information on your subscribers. You can use this data to create targeted campaigns and more personalized marketing automations. The information is collected from multiple third-party data sources and is funneled into your account. Only information that is public or user-supplied will be added.
ERJA data includes:
- Social media profiles
ERJA is available for free for Enterprise plans and can be purchased as an add-on for Lite, Plus, and Professional plans.
To add ERJA data to your account:
Click the "Apps" option located in the left side menu.
Next, you can either scroll down the Apps page until you see "ERJA" or you can type ERJA into the search field on the top right corner of the page.
Next, click ERJA to open the ERJA page and click the "Set this up" button.
On the next page, select whether you'd like Basic info, Social info, or both by clicking the appropriate checkboxes.
Click the Save Changes button.
If you are purchasing this as an add-on feature, the pricing information displayed is for your existing contact list and will go up slightly as you add contacts.
Once the service is added, data can initially take 24-48 hours to appear for your existing contacts. If there are contacts we are unable to locate data points for, we’ll keep looking until we find it. Over time, your social data will grow and become more robust.
If social data exists for your contact, we will display the fields on the contact profile page and they cannot be modified.
Using ERJA data in campaigns and automations
Information collected from ERJA can be used by the segment builder to do the following:
For example, you could create a segment of women over the age of 40 with Twitter profiles, increase a lead score by 10 points if a contact has a LinkedIn profile, or send men and women down different paths of an automation.
This information can be seen under the “Info” section for your contacts and will also appear under “Personal Data” in the segmenting tool.
If your contacts have accounts with Facebook, LinkedIn, Twitter, etc, we will show that information on their contact profile page only. However, unless you have purchased ERJA, this information cannot be used by the segment builder to create segments, automation actions, conditional content, etc.
Did you know?
ERJA is a word derived from the latin word erga (prep. with acc, towards, esp. of personal relations; more generally, about).