Social Data, or ERJA, is a premium service that you can use to gather more information on your subscribers. You can use this data to create targeted campaigns and more personalized marketing automations. The information is collected from multiple third-party data sources and is funneled into your account. Only information that is public or user supplied will be added.
ERJA data includes:
- Klout Score
- Social media profiles
ERJA is included in Enterprise-level plans and can be purchased as an additional add-on for Lite, Plus, and Professional plans.
To add ERJA data to your account:
Type “Premium Services” into the top right search field in your account.
On the next page, select whether you'd like Basic info, Social info, or both by clicking the appropriate checkboxes. Note that the pricing information is displayed for your existing contact list and will go up slightly as you add contacts.
Click Save Changes.
Once the service is added, data can initially take 24-48 hours to appear for your existing contacts. If there are contacts we are unable to locate data points for, we’ll keep looking until we find it. Over time, your social data will grow and become more robust.
Using ERJA data in campaigns and automations
Information collected from ERJA can be used by the segment builder. You can use this data to:
- Add conditional content to your campaigns
- Create Goal conditions
- Set up “If/Else” conditions to create forks in your automations
- Set up “Split Test” automations
- Update a lead score (deal score) or contact score
- Send targeted campaigns by creating a list segment
- And more
For example, you could create a segment of women over the age of 40 with Twitter profiles, increase a lead score by 10 points if a contact has a LinkedIn profile, or send men and women down different paths of an automation.
This information can be seen under the “Info” section for your contacts and will also appear under “Personal Data” in the segmenting tool.
Why are some of my contacts showing social media information when I did not purchase ERJA?
If your contacts have accounts with Facebook, LinkedIn, Twitter, etc, we will show that information on their contact profile page only. However, unless you have purchased ERJA, this information cannot be used by the segment builder to create segments, automation actions, conditional content, etc.