How to connect your Shopify store to ActiveCampaign (Deep Data integration)

The Shopify Deep Data integration is available on the following plans:

  • Plus
  • Professional
  • Enterprise

You can connect your Shopify store to your ActiveCampaign account with the Shopify Deep Data integration. This integration allows you to send actionable purchase and abandoned cart data directly from your Shopify store into your ActiveCampaign account for both logged in customers and guests. 

You can use this data to send customized follow-up emails to your contacts, trigger automations to run based on abandoned cart data, create list segments, configure automation goals, and more.

In this article:

Information shared with Shopify

Per Shopify's Terms of Service, this integration will send contact data from your ActiveCampaign account back to your Shopify account. This applies only when updates are made in ActiveCampaign contacts who exist in both platforms.

The information shared with Shopify includes:

  • First name
  • Last name
  • Phone
  • Email
  • Accepts Marketing field value 

Connect your Shopify store to your ActiveCampaign account

To connect your Shopify store to ActiveCampaign so you can sync customer data, follow these steps:

1. Click "Settings" located on the lower left of your screen:

Click Settings

2. Click "Integrations" in the left menu:

Click Integrations

3. The "Connected Integrations" page will open. Click the "Add Integration" button.

Click Add Integration

4. Click the Shopify option from the "Add an integration"  modal.

Click Shopify

5. Accept the Shopify Terms of Service by clicking the checkbox then clicking the "Accept" button.

Read Shopify's updated Terms of Service.

Accept shopify terms of service

6. Type the Shopify store name into the field provided.

Type shopify store name

7. Click the "Connect" button.

Click connect button

You will be directed to your Shopify store and asked to authorize the connection. Once your Shopify store is connected to your ActiveCampaign account, all orders and abandoned carts from that moment on will be automatically synced as soon as they happen. 

Contacts synced from this Deep Data integration will have the tag, shopify-customer, added to them automatically.

Checkouts, abandoned carts, and "Accepts Marketing" opt-in preferences will be synced to your ActiveCampaign account for both logged in customers and guests.

In addition, orders of any status for these contacts will be synced to your account as they happen. This includes orders where payment is accepted, pending, failed, and refunded.

Managing your integration and syncing historical orders

Once your Shopify store is connected, you can manage the connection at any time from the Settings > Integrations page in your ActiveCampaign account.

Shopify is connected

"Disconnect" button

Clicking the disconnect button will prevent future order and customer data from syncing into your ActiveCampaign account.

Any data already synced from that Shopify store will not be deleted and will remain even after the store has been disconnected.

"Sync Historical Data" button

Clicking the "Sync Historical Data" button will sync the following data from Shopify into your ActiveCampaign account:

  • All contacts in your Shopify account along with any orders that they made.
  • All contacts in your Shopify account that have not placed any orders with you.
  • All orders placed by contacts that already exist in your ActiveCampaign account.

Synced historical data will not trigger any automations to run that use the "Makes a purchase" automation trigger.

To sync historical data from your connected Shopify store:

1. Click the connected Shopify store.

Click connected shopify store

2. Click the "Manage" button.

Click Manage Button

3. Click the "Sync Historical Data" button.

Click Sync Historical Data button

The historical sync will run in the background. You will be able to navigate away from or close the page. 

Shopify data on the contact profile page

When contacts are synced from your Shopify store via Deep Data integration, their order(s), as well as abandoned cart information, will be displayed in an Ecommerce box. This box is located on their profile page:

Ecommerce box on contact profile record

You will be able to sort information by Ecommerce activity:

Sort by Ecommerce activity

And you can sort by store name if you have more than one Shopify store connected to your ActiveCampaign account.

Filter by store name

The Ecommerce box will display statistics that show total revenue, total orders, and number of products purchased.

Ecommerce statistics

In addition, the following information will be included in the Ecommerce box:

  • Order number
  • Total (order price)
  • Order Date and time
  • Order status (Completed or Abandoned)
  • Store name

Clicking the "Products" button will open an "Order Details" panel in the right sidebar. Here you will see a detailed view of that order, the products it contains, and product SKUs. It will also specify if the order was complete or if the order was abandoned:

Clicking the Order ID number in this "Order Details" will open the order in your connected Shopify store.

In addition, when a contact abandons a cart, an entry called "Cart Abandoned" will appear in the contact's activity stream on their profile page:

Recent activity example

While we'll sync all contacts who check the "Accepts Marketing" box and those who don't through this integration, that opt-in preference will not be displayed on the contact profile page.

In order to see which contacts opted into marketing through your Shopify store, you will need to create an advanced search using the Ecommerce > Has opted into marketing segment condition.

Fields imported from Shopify

Below, you'll find a list of fields imported from Shopify as well as which fields they are mapped to in ActiveCampaign. These fields will appear on a contact's profile page if they were added to your ActiveCampaign account from Shopify:

Shopify Fields ActiveCampaign Standard Fields
Customer first name
First name
Customer last name Last name
Customer email Email
Company Account
Phone number Phone
Product title Product name
Product type Product category
Product ID Product ID
Order total Order total
Order shipping method Order shipping method
Order date Order date
Product price
Product price
Product description
Product description
Product quantity
Product quantity
Product image
Product image

Note on the synced phone number from Shopify:

We will first look for a customer's phone number on their customer record in your Shopify store. If that phone number is found, we will sync it to your ActiveCampaign account.  If the customer does not have a phone number in their record, we will then check if they have a phone number associated with their default shipping address. If the phone number is found, we will sync it to your ActiveCampaign account. If the customer does not have a phone number associated with their default shipping address, we will not sync the customer's phone number. 

Ecommerce segmenting conditions

Segmenting conditions for Ecommerce will appear when you're building segments. You can use this data to create "If/Else" conditions in your automation, add conditional content to your campaigns, create goal conditions, set up "Split Test" automations, update a deal score or contact score, send targeted campaigns by creating a list segment, and more.

The Ecommerce segment conditions are:

Total revenue
Total amount of all completed purchases for a contact

Total orders
Total number of orders completed by a contact

Total products
Total number of products purchased by a contact

Last order date
Date of the most recent order completed by a contact

Last order price
Total price of the most recent order completed by a contact

Last order currency
Currency of the most recent order completed by a contact

Last order shipping method
Shipping method of the most recent order completed by a contact

Last order product count
Total number of products in the most recent order completed by a contact

Last product ID
ID of the product in the most recent order completed by a contact

Last product SKU
Product SKU in the most recent order completed by a contact

Last product name
Product name in the most recent order completed by a contact

Last product category
Category of the product in the most recent order completed by a contact 

Order date
Date of the order completed by a contact

Order time
Time of the order completed by a contact

Product name in Any Order
Searches for the product name in any order made by a contact

Product category in Any Order
Searches for contacts with at least 1 completed order that included a product with this product category

Shipping method in Any Order
Searches for contacts who ever used this shipping method in a completed order

Currency in Any Order
Searches for contacts who ever had a completed order with this currency

Product ID in Any Order
Searches for contacts with at least 1 completed order that included a product with this product ID

Product SKU in Any Order
Searches for product SKU in any order completed by the contact

Has made a purchase
Searches for contacts who made 1 or more purchases from the selected store(s)

Has not made a purchase
Searches for contacts who made 0 purchases from the selected store(s)

Has opted into marketing
Searches for contacts who checked the "Accepts Marketing" checkbox

Has not opted into marketing
Searches for contacts who did not check the "Accepts Marketing" checkbox. This will include contacts who were not added to your account via Shopify Deep Data integration

Has abandoned cart
Searches for contacts with at least one abandoned cart from any connected Shopify store or a connected specific Shopify store

Doesn't have abandoned cart
Will look for contacts who have zero (0) abandoned carts. This includes contacts who: 

  • Did not abandon a cart AND never made any purchases (this includes contacts that do not have any ecommerce data)
  • Did not abandon a cart AND made 1 or more purchases from any connected Shopify store or a connected specific Shopify store

Has recovered abandoned cart
Searches for contacts with at least one recovered cart (a cart that was abandoned, then completed) from any connected Shopify store or a specific connected Shopify store

Has not recovered abandoned cart
Will look for contacts who have zero (0) recovered carts. This includes contacts who: 

  • Did not recover any carts AND never made any purchases (this includes contacts that do not have any ecommerce data)
  • Did not recover any carts AND made 1 or more purchases
  • Did not recover any carts AND abandoned at least 1 cart
  • Did not recover any carts AND abandoned no carts

Total value of last abandoned cart
Searches for contacts whose latest abandoned cart has the value you specify

Product count of last abandoned cart
Searches for contacts whose latest abandoned cart has the number of items you specify

Product name in last abandoned cart
Searches for contacts whose latest abandoned included a product name that you specify

Additional information

Personalize communications
Use Deep Data personalization tags in your campaigns and automation emails. Doing so lets you dynamically display product-specific content in your messaging.

Start an automation when a customer makes a purchase
Add a contact to an automation as soon as they make a purchase with the "Makes a purchase" automation trigger.

Recover abandoned carts
Read about our Abandoned Cart feature and learn how to start an automation when a customer abandons their cart. 

Enable site tracking for your Shopify store
See which page in your store contacts are visiting with site tracking.

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