The Shopify integration is available on the following plans:
You can connect your Shopify store to your ActiveCampaign account with the Shopify for ActiveCampaign integration. This integration is a one-way sync that sends actionable purchase and abandoned cart data directly from your Shopify store into your ActiveCampaign account for both logged in customers and guests.
You can use this data to send customized follow-up emails to your contacts, trigger automations to run based on customer and purchased data, create list segments, configure automation goals, and more.
In this article, you'll learn how to set up the ActiveCampaign Shopify integration and sync historical information into your ActiveCampaign account.
Connect your Shopify store to your ActiveCampaign account
To connect your Shopify store to ActiveCampaign so you can sync customer data, follow these steps:
1. Click "Settings" located on the lower left of your screen:
2. Click "Integrations" in the left menu:
3. The "Connected Integrations" page will open. Click the "Add Integration" button.
4. Click the Shopify option from the "Add an integration" modal.
5. Accept the Shopify Terms of Service by clicking the checkbox then clicking the "Accept" button.
6. Type the Shopify store name into the field provided.
7. Click the "Connect" button.
You will be directed to your Shopify store and asked to authorize the connection. Once your Shopify store is connected to your ActiveCampaign account, all orders and abandoned carts from that moment on will be automatically synced as soon as they happen.
Contacts synced from this integration will have the tag,
shopify-customer, added to them automatically.
Checkouts, abandoned carts, and "Accepts Marketing" opt-in preferences will be synced to your ActiveCampaign account for both logged in customers and guests.
In addition, orders of any status for these contacts will be synced to your account as they happen. This includes orders where payment is accepted, pending, failed, and refunded.
Managing your integration and syncing historical orders
Once your Shopify store is connected, you can manage the connection at any time from the Settings > Integrations page in your ActiveCampaign account.
Clicking the "Disconnect" button will prevent future order and customer data from syncing into your ActiveCampaign account.
Any data already synced from that Shopify store will not be deleted and will remain even after the store has been disconnected.
"Sync Historical Data" button
Clicking the "Sync Historical Data" button will sync the following data from Shopify into your ActiveCampaign account:
- All contacts in your Shopify account along with any orders that they made
- All contacts in your Shopify account that have not placed any orders with you
- All orders placed by contacts that already exist in your ActiveCampaign account
Synced historical data will not trigger any automations to run that use the "Makes a purchase" automation trigger.
To sync historical data from your connected Shopify store:
1. Click the connected Shopify store.
2. Click the "Manage" button.
3. Click the "Sync Historical Data" button.
The historical sync will run in the background. You will be able to navigate away from or close the page.
Data synced from the ActiveCampaign Shopify integration
Learn what Shopify data is synced to your ActiveCampaign account once you enable the integration.
Use Ecommerce segmenting conditions
Ecommerce segmenting conditions will be available in your account once you enable the WooCommerce integration. You can use these conditions to create "If/Else" forks in automations, conditional content in your campaigns, goal conditions in your automations, set up"Split Test"automations, update a deal score or contact score, send targeted campaigns by creating list segments, and more.
Use personalization tags generated from this integration in your campaigns and automation emails. Doing so lets you dynamically display product-specific content in your messaging.
Start an automation when a customer makes a purchase
Add a contact to an automation as soon as they make a purchase with the "Makes a purchase" automation trigger.
View order information in the Conversations Unified Inbox
If you're using Conversations, agents will see an overview of a known visitor's order history. This information will dynamically appear in the Conversations Unified Inbox whenever a conversation is opened with a known visitor. Agents can use this information to gain greater context when interacting with a visitor which will allow for deeper engagement.
Enable site tracking for your Shopify store
See which page in your store contacts are visiting with site tracking.