Deep Data integrations allow you to send actionable data directly from third party apps into your ActiveCampaign account. Deep Data integrations are offered for Plus, Professional, and Enterprise plans.
This article will walk you through how to set up the Shopify Deep Data integration, how to sync historical orders, how to trigger an automation when a contact makes a purchase, which segment options are made available, and which fields are imported.
Click here to learn how to enable site tracking for your Shopify store.
Deep Data integrations are available on the Integrations tab on the My Settings page:
To add an integration, click the "Add Integration" button.
Enter in your Shopify store name and hit the "Connect" button.
This brings you to your Shopify store, where you authorize ActiveCampaign to connect to it. Once your Shopify store is connected to ActiveCampaign, all orders from that moment on will be automatically synced into ActiveCampaign as soon as they happen.
Note: only orders from contacts who check the "Accepts marketing" checkbox will be synced into ActiveCampaign.
If you ever need to disconnect your Shopify store, you can do so by clicking the "Disconnect" button next to your Shopify integration. Any data already synced from that Shopify store will not be deleted and will remain even after the store has been disconnected.
Once you have data from your Shopify store, it will appear in the Ecommerce box located on the Contact Profile page for your contact.
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If you want to sync in all historical orders, you can do so by clicking the "Sync" button under your Shopify integration.
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The “Makes a purchase” automation trigger adds contacts to your automation as soon as they make a purchase in your Ecommerce store. You may want to use this trigger to create a series of timed, follow-up emails based on a purchase or apply tags to your contacts.
To add this trigger to your automation, follow the steps below:
- In your automation, click “Add New Start”
- Select “Makes a purchase”
- Choose your specific store from the “Integration” dropdown or select “Any integration”
- Choose if this automation should run once or multiple times
- Segment your contacts under advanced to specify which contacts from your store should be added to your automation (optional)
Segmenting options for Ecommerce will appear when you're building segments. You can use this data to create "If/Else" conditions in your automation, add conditional content to your campaigns, create goal conditions, set up "Split Test" automations, update a lead score or contact score, send targeted campaigns by creating a list segment, and more.
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Below are the fields are imported from Shopify as well as the fields in ActiveCampaign that they are mapped to:
|Shopify Fields||ActiveCampaign Fields|
|Customer First Name||First Name|
|Customer Last Name||Last Name|
|Product Title||Product Name|
|Product Type||Product Category|
|Product ID||Product ID|
|Order Total||Order Total|
|Order Shipping Method||Order Shipping Method|