What happens when I reach my contact limit?

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The ActiveCampaign contact limit is the number of active contacts in your account. There are a few actions that are not available in your account when you reach your contact limit, explained below. 

Take Note

Your contact limit will not automatically increase when you reach your limit. We recommend adjusting your contact limit to continue using the ActiveCampaign features below. Learn how to adjust your contact limit

You may not be able to add new contacts

This greatly depends on what method you are using to add contacts to your account. Below are the most common ways contacts are added to your account and what happens when you reach your contact limit.

Adding contacts via API
You may use our open API or a 3rd party integration, such as ClickFunnels or Leadpages, to add contacts to your account. Once you reach your contact limit, you can still add contacts to your account using this method.

Adding contacts via ActiveCampaign Forms
If you are using an ActiveCampaign form as a method for capturing subscriptions and go over your limit, contacts can still submit your form and be added to your account.

Adding contacts via Import
You will not be able to add new contacts via CSV import.

Adding contacts via Admin add
You will not be able to create new contacts by clicking on “New Contact” from the Contacts page.

You will not be able to create or send campaigns

Once you reach your contact limit, you will not be able to create or send any campaigns until you upgrade your account.

If the contact limit is exceeded at the time a scheduled campaign is to be sent, the campaign will not send. Once the contact count is below the limit, the scheduled campaign will send out automatically. Please be aware that this can include any past scheduled campaigns that did not send due to the contact limit.

If you are using the API to add contacts to your account, then you can exceed your limit by 10% before you are no longer able to create or send campaigns.

Contacts will not get added to automations

Once you reach your limit, automations will no longer trigger for your contacts.

If you use the API to add contacts to your account, you can exceed your limit by 10% before automations stop triggering.

If you have contacts in an automation when you reach your limit, they will still proceed through each automation step. If they move through a send email step, that email will be queued for up to 24 hours. If an automation email is queued for longer than 24 hours for a contact, the email will not be sent.

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