The WooCommerce Deep Data integration is available on the following plans:
In addition, this Deep Data integration only works with WooCommerce version 3.0 or greater. If you are on a previous version of WooCommerce, you will need to upgrade to the most recent version.
Our Deep Data integration with WooCommerce allows you to send actionable purchase and abandoned cart data directly from a WooCommerce store into your ActiveCampaign account.
You can use this data to send customized follow-up emails to your contacts, trigger automations to run based on abandoned cart data for both logged in customers and guests, create list segments, configure automation goals, and more.
In this article:
How to set up the WooCommerce Deep Data Integration
In order to set up the WooCommerce Deep Data integration and sync abandoned cart data into your ActiveCampaign account, you will need to configure the integration in two places, in the following order:
- Your ActiveCampaign account
- The ActiveCampaign for WooCommerce WordPress plugin
In this section, we'll walk you through how to do both.
If you have already configured the WooCommerce Deep Data integration and have not yet installed and configured the ActiveCampaign for WooCommerce WordPress plugin, your integration will not break.
The ActiveCampaign for WooCommerce WordPress plugin will allow you to:
- Sync abandoned cart data into your account.
- Tell how long ActiveCampaign should wait before triggering automations that use the "Abandons Cart" trigger.
- Show or hide an email opt-in checkbox.
- Sync the Accepts Marketing field.
Configuring the WooCommerce Deep Data integration in your ActiveCampaign account
To get started, you'll first need to connect your ActiveCampaign Account to WooCommerce. To do so, follow these steps:
1. Click "Settings" located on the lower left of your screen:
2. Click "Integrations"in the leftside sub-navigation menu:
3. The "Connected Integrations" page will open. Click the "Add Integration" button.
4. Click the WooCommerce option from the "Add an integration" modal.
5. Enter the URL of your WooCommerce website and click "Connect."
6. You will be directed to your WooCommerce store and you will be asked to authorize the connection.
Click "Done" in the integration modal.
Configuring the ActiveCampaign for WooCommerce plugin
This setup requires that you use the ActiveCampaign for WooCommerce Wordpress plugin 1.2.0.
After you've connected your ActiveCampaign account to WooCommerce, you're now ready to install and configure the ActiveCampaign for WooCommerce plugin.
This plugin will allow you to:
- Sync future abandoned cart data into your account.
- Tell how long ActiveCampaign should wait before triggering automations that use the "Abandons Cart" trigger. Abandoned cart is supported for both logged in customers and guests.
- Show or hide an opt-in checkbox.
- Sync opt-in preference for both logged in customers and guests. Once synced, contacts will appear in the appropriate "Has/Has not accepted marketing" segment results. Opt-in preference will not be displayed on contact profile pages.
This plugin will not sync previous abandoned cart data.
To get started, follow these steps:
1. Log into your WordPress account.
2. Navigate to Plugins > Add New and search for the ActiveCampaign for WooCommerce plugin.
3. Install the plugin.
4. Under the ActiveCampaign for WooCommerce Settings, click the "Connection" tab and enter your ActiveCampaign API URL and Key. Click "Update Settings."
5. Click the "Store Settings" tab and select how long ActiveCampaign should wait before triggering automations that use the "Abandons cart" trigger by clicking one of the options.
You can also choose whether the "Accepts Marketing" checkbox is visible and checked by default.
Once you have configured the WooCommerce Deep Data integration in both your ActiveCampaign for WooCommerce plugin and ActiveCampaign account, all orders and abandoned carts from that moment on will be automatically synced as soon as they happen.
Contacts added from this Deep Data integration will have the tag, woocommerce-customer.
Checkouts, abandoned carts, and "Accepts Marketing" opt-in preferences will be synced to your ActiveCampaign account for both logged in customers and guests.
In addition, orders of any status for these contacts will be synced to your account as they happen. This includes orders where payment is accepted, pending, failed, and refunded.
If you ever need to disconnect your WooCommerce store, you can do so by clicking the WooCommerce integration then clicking Disconnect button.
Any data already synced from that WooCommerce store will not be deleted and will remain even after the store has been disconnected.
Managing your integration and syncing historical orders
Once your WooCommerce store is connected, you can manage the connection at any time from the Settings > Integrations page in your ActiveCampaign account.
Clicking the Disconnect button will prevent future order and customer data from syncing into your ActiveCampaign account. It will not remove any previously synced customer and payment data.
"Sync Historical Data" button
Clicking the Sync Historical data button will sync the following data from WooCommerce:
- All contacts in your WooCommerce account along with any orders that they made.
- All contacts in your WooCommerce account that have not placed any orders with you.
- All orders placed by contacts that already exist in your ActiveCampaign account.
Once you initiate the sync, it will run in the background and you will be able to navigate away from or close the page.
Previous abandoned cart data will not be synced. In addition, synced historical data will not trigger any automations to run that use the "Makes a purchase" automation trigger.
Syncing WooCommerce abandoned cart data
If an order is created in WooCommerce but not completed within a specific timeframe, the order is considered abandoned. You can determine this timeframe by logging into your Wordpress account then clicking the "Store Settings" tab in the ActiveCampaign for WooCommerce plugin.
Abandoned cart data is synced for both customers who are logged into your store and guests.
In order to successfully track abandoned cart data in your ActiveCampaign account, you must set up the WooCommerce Deep Data integration in your ActiveCampaign account and install/configure the ActiveCampaign for WooCommerce WordPress plugin. See this section for step-by-step instructions for configuring this integration.
Contact records will be created in ActiveCampaign for all customers who don't have an account in ActiveCampaign when they abandon their cart in your store.
WooCommerce data on the contact profile page
When contacts are synced from a WooCommerce store via Deep Data integration, their order(s) as well as abandoned cart information will be displayed in an Ecommerce box on their profile page:
You will be able to sort by Ecommerce activity:
If you have more than one WooCommerce store connected to your ActiveCampaign account, you'll also be able to sort by store name.
We will also display total revenue, total orders, and number of products purchased:
The Ecommerce box will also display the following information:
- Order number
- Total (order price)
- Order Date and time
- Order status (Completed or Abandoned)
- Store name
Clicking the "Products" button will open the details for that specific order on the right side of your screen.
Here you'll see the following information for that order:
- Order status
- Order number (this will contain a link that will open the order in WooCommerce)
- Order total
- Order date and time
- Discount code and discount price (if used)
- List of products contained in the order:
- Image of product (if available)
- Product name
- Product category (if available)
- Quantity ordered
- Product price
In addition, well display synced order information in the activity stream for each contact.
Clicking the Order ID number in this "Order Details" will open the order in your connected WooCommerce store.
In addition, when a contact abandons a cart or completes a purchase, you'll see an entry for that activity in the contact's activity stream:
While we'll sync all contacts (logged in customers and guests) who check the "Accepts Marketing" box and those who don't through this integration, that opt-in preference will not be displayed on the contact profile page.
In order to see which contacts opted into marketing through your WooCommerce store, you will need to create an advanced search using the "Ecommerce > Has opted into marketing" segment condition.
Contact fields imported from WooCommerce
Below are the fields are imported from WooCommerce as well as the fields in ActiveCampaign that they are mapped to:
|First name||First Name|
|Last Name||Last Name|
|Company field under "Customer billing address"||Organization|
|Phone field under "Customer billing address"||Phone|
|Product Name||Product Name|
|Product Category||Product Category|
|Product ID||Product ID|
|Order Price||Order Price|
|Order Shipping Method||Order Shipping Method|
Use Ecommerce segmenting conditions
Ecommerce segmenting conditions will be available in your account once you enable the WooCommerce integration. You can use these conditions to create "If/Else" forks in automations, conditional content in your campaigns, goal conditions in your automations, set up"Split Test"automations, update a deal score or contact score, send targeted campaigns by creating list segments, and more.
Use Deep Data personalization tags in your campaigns and automation emails. Doing so lets you dynamically display contact-specific content in your messaging.
Start an automation when a customer makes a purchase
Add a contact to an automation as soon as they make a purchase with the "Makes a purchase" automation trigger.
View order information in the Conversations Unified Inbox
If you're using Conversations, agents will see an overview of a known visitor's order history. This information will dynamically appear in the Conversations Unified Inbox whenever a conversation is opened with a known visitor. Agents can use this information to gain greater context when interacting with a visitor which will allow for deeper engagement.