Deep Data integrations allow you to send actionable data directly from third party apps into your ActiveCampaign account. Deep Data integrations are offered for Plus, Professional, and Enterprise plans only. Lite plans do not include Deep Data.

This Deep Data integration for WooCommerce only works with WooCommerce version 3.0 or greater. If you are on a previous version of WooCommerce, you will need to upgrade to the most recent version

This article will walk you through:

How to set up the WooCommerce Deep Data integration
How to sync historical orders
How to start an automation when a contact places an order
Create segments using Ecommerce data
Which fields are imported from WooCommerce
Personalizing campaigns with Deep Data information

How to set up the WooCommerce Deep Data integration

Deep Data integrations are accessed via the Integrations tab on the My Settings page. To navigate there, click on the avatar in the top right of your account. A dropdown menu will appear. Select "My Settings." When the settings page loads, click "Integrations" located in the left side menu.


Click the "Add Integration" button.


Choose "WooCommerce"


Enter the URL of your WooCommerce website and click "Connect."


This brings you to your WooCommerce store, where you authorize ActiveCampaign to connect to it. Once you have authorized the connection, you will be taken back to your ActiveCampaign account.

Click "Done" in the integration modal.


Your WooCommerce store should now be connected to your ActiveCampaign account. All orders from that moment on will be automatically synced into ActiveCampaign as soon as they happen.

Contacts added from this integration will have the tag, woocommerce-customer.

If you ever need to disconnect your WooCommerce store, you can do so by clicking the "Disconnect" button next to your WooCommerce integration. Any data already synced from that WooCommerce store will not be deleted and will remain even after the store has been disconnected.


Once you have an order from your WooCommerce store, it will appear in the Ecommerce box located on the Contact Profile page for your contact.


How to sync historical orders

To sync in all historical orders, click the "Sync Historical Data" button under your WooCommerce integration.


How to start an automation when a contact places an order

The “Makes a purchase” automation trigger adds contacts to your automation as soon as they place an order in your Ecommerce store. These orders can have any status and includes those that you have successfully received payment for, as well as orders that have a status of pending or failed. 

You may want to use this trigger to create a series of timed, follow-up emails based on a purchase or apply tags to your contacts.

To add this trigger to your automation, follow the steps below:

  1. In your automation, click "Add New Start"
  2. Select "Makes a purchase" then click "Continue"


  3. Choose your specific store from the Integration dropdown or select "Any integration"


  4. Choose if this automation should run once or multiple times

  5. Segment your contacts under "Advanced" to specify which contacts from your store should be added to your automation (optional)


  6. Click "Add Start"

How to create segments using ecommerce data

Once you have enabled Deep Data, you will notice new segmenting options appear in segmenting tool. You can use this data to create "If/Else" conditions in your automation, add conditional content to your campaigns, create goal conditions, set up "Split Test" automations, update a lead score or contact score, send targeted campaigns by creating a list segment, and more.


Contact fields imported from WooCommerce

Below are the fields are imported from WooCommerce as well as the fields in ActiveCampaign that they are mapped to:

WooCommerce ActiveCampaign
Product Name Product Name
Product Category Product Category
Product ID Product ID
Order Price Order Price
Order Currency Currency
Order Shipping Method Order Shipping Method
Order Date Order Date

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Personalizing campaigns with Deep Data information 

Personalization tags allows you to dynamically display content that is pertinent to specific contacts. The following personalization tags will be made available to you when you set up a Deep Data integration:

Tag Name Personalization Tag
Contact’s Total Revenue %ECOMMERCE_TOTAL_REVENUE%
Contact’s total # of orders %ECOMMERCE_TOTAL_ORDERS%
Total # of products ordered %ECOMMERCE_TOTAL_PRODUCTS%
Price of last order %ECOMMERCE_LAST_ORDER_PRICE%
Currency of last order %ECOMMERCE_LAST_ORDER_CURRENCY%
Shipping method of last order %ECOMMERCE_LAST_ORDER_SHIPPING_METHOD%
Product count of last order %ECOMMERCE_LAST_ORDER_PRODUCT_COUNT%
ID of last product purchased %ECOMMERCE_LAST_PRODUCT_ID%
Name of last product purchased %ECOMMERCE_LAST_PRODUCT_NAME%
Category of last product purchased %ECOMMERCE_LAST_PRODUCT_CATEGORY%

For more information about personalization tags and how to insert them into your communications, see this help document.

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