About ActiveCampaign form fields

With ActiveCampaign, you can add different types of fields to an inline form. You can use these fields to collect additional information from contacts, collect information about accounts, add images or text to your form, and safeguard your form from spam contact submissions

To learn how to create a form, visit How to create a form in ActiveCampaign.

In this article, you will learn about the different types of fields you can add to your form. 

Take note

  • It is not possible to add fields to floating box, floating bar, or modal forms
  • Availability of field types depends on your plan tier
  • The email address field is required on every form you create. It is not possible to remove this field from your forms

Contact fields

Available on all plans.

You can create new contacts and collect additional information using standard and custom fields. You can also use these fields to add headers, images, custom code, etc., to your form.

Standard fields

Contact Standard fields are fields that come with your account and the form builder.

These fields are:

Contact Standard field name Field description
Full name

Full name of the contact. This is added to your form by default, however, you can remove it. 

Email Email address of the contact. This field is required and it cannot be removed from your form.
First name First name of the contact.
Last name Last name of the contact.
Phone Phone number of the contact. Data collected in this field appears in the standard phone field that comes with your ActiveCampaign account. 
Header Use this field to add a header to your form. 
HTML Code Use this field to add custom HTML to your form. 
Image Use this field to add an image to your form.
CAPTCHA Use this field to add extra security to your form.
List Selector Use this field to let contacts choose which list(s) they can subscribe to.
Subscribe/Unsubscribe Use this field to let contacts subscribe or unsubscribe from the selected list on your form.

 

Custom contact fields

Available on all plans.

Custom contact fields are fields that you create and are unique to your account. You can add custom contact fields to your form to collect additional information from contacts outside of the standard fields we provide. 

Once you create a custom contact field, it is available on the form builder under Contact fields > Custom fields.

When a contact submits your form with this field type, the data will appear on their profile record.

To learn how to create custom contact fields, visit Custom contact field overview.

Account fields

Available on Plus, Professional, and Enterprise plans.

You can use standard and custom account fields with your inline form. Doing so lets you create new accounts and collect account information when your form is submitted.

New and updated account information will appear in the Accounts section of your ActiveCampaign account. 

Note that you must include the “Account Name” field when using account fields on your form. This is required. 

Standard fields

Account field name

Account field description

Account

Account name for the contact. This is usually their place of business. 

Account URL

The business’s website. 

Account description

The description of the company or organization.

Address 1

Street address of the business.

Address 2

Street address of the business.

City

City of the business

State/Province

State or Province of the business.

Postal code

Postal code of the business.

Country

The country in which the business is located.

Number of employees

The number of people who work at the business.

Annual revenue

Annual revenue of the business.

Industry/Vertical

The industry or vertical of the business. 

Phone number

Phone number of the business. 

 

Custom account fields

Custom account fields are fields that you create and are unique to your account. You can add custom account fields to your form to collect additional information about businesses outside of the standard fields we provide. 

Once you create a custom account field, it is available on the form builder under Account fields > Custom fields.

When a contact submits your form with this field type, the data will appear on their associated account record.

To learn how to create custom account fields, visit Custom account field overview

Custom object fields

Available on Enterprise plans.

If you created a custom object associated with a contact, you can add custom object fields to your inline forms. Adding these fields to your forms lets you collect unique information from contacts.

Note that it is not possible to use custom object fields related to Accounts at this time. 

Once you create a custom object with fields, those fields are available on the form builder under the custom object's name.

When a contact submits your form with this field type, the data will appear on their profile record for that custom object.

To learn more about custom objects, visit Custom objects overview.

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