Form fields

ActiveCampaign offers different types of fields that you can add to an inline form. You can use these fields to collect additional information from contacts, add images or text to your form, or safeguard your form from spam contact submissions.

Learn how to create a form.

In this article, we'll discuss how to add fields to your form and what field types can be used in your form.

Additional fields can only be added to inline forms. It is not possible to add fields to floating box, floating bar, or modal forms.

Add a field to an inline form

  1. From the Forms overview page, click "Edit" for the inline form you wish to add a field to.
  2. The Form Builder will open. To add a custom contact or standard field to your form, drag the field from the right side column and drop it into your form.
  3. To create a new custom contact field, click the "Add Custom Field" button on the bottom right menu and follow the prompts to create a new field. Once the field is created, you can drag it and drop it into your form. 

Note that any new field created with the form builder will be added to the General Details field group. Read more about Field Groups.

Form fields

Both standard fields and custom contact fields can be added to an inline form. 

Note that modal, floating box, and floating bar form types only use name and email address fields. 

Standard fields

Each ActiveCampaign account comes with standard fields that you can use in your inline forms.  Below is a list of all standard form fields along with a description of how they can be used.  

  • First Name
    Will collect the first name of your subscriber.
  • Last Name
    Will collect the last name of your subscriber.
  • Phone
    Will collect the phone number of your subscriber.
  • Organization
    Will collect the company name of your subscriber.
  • Header
    Will allow you to add additional text to your form.
  • HTML Code
    Will allow you to add a block of your own custom HTML code.
  • Image
    Will allow you to add an image to your form (eg, company's logo).
  • CAPTCHA
    Will require the contact to confirm if they are a human. This is used to prevent spam form submissions.
  • List Selector
    Will give the contact the option to select a list(s).
  • Subscribe/Unsubscribe
    Will give the contact the option to subscribe or unsubscribe from your list(s).

Custom Contact Fields

In addition to standard fields, you can use custom contact fields to collect additional information from contacts. Each ActiveCampaign account can use custom contact fields in inline forms:

  • Text input
    Contacts can submit one line of text.
  • Text area
    Contacts can submit multiple lines of text.
  • Date
    Contacts select a date from a calendar or input it into the date field.
  • Drop-down menu
    Contacts can select a single option from a pull-down list.
  • Multi-select list
    Contacts can select more than one option from predefined options presented in a list form.
  • Radio button
    Contacts can select one option from a predefined list of options by clicking on a radio button.
  • Check boxes
    Contacts can select more than one option from a predefined list of options by clicking in a checkbox.
  • Hidden fields
    Used to pass data into web pages and collect information such as UTM parameters.
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