Subscription Update form

We updated our recommendations for list subscription updates and preferences. You can read our Create a preference center help article to learn more.

The Subscription Update form lets you collect updated information from your contacts when they click a link in your campaign. In this article, you'll learn what a Subscription Update form is, how to edit this form, and how to add it to your campaign. 

How the Subscription Update form works

The Subscription Update form is list-based. You can add this form to a campaign with a personalization tag. When a contact receives your campaign, they will see a link to your form. 

When a contact clicks the link, they will see their information pre-populated in the form fields (if that information exists for them in your account). If any field appears blank for the contact, they do not have any information for that field in your account.  

Once a contact enters their information and clicks “Update,” their contact profile page will reflect those changes. The update will also appear under the “Recent Activities” stream.

You may want to use this form to ask contacts to update their information, such as email address, name, and any other information you're collecting in custom fields.

Access and modify your subscription update form

1. Go to Contacts > Lists, then click the drop down for a list.
2. Select “Advanced Settings.”
3. Click the “Public Pages” tab from the List Settings pop-up modal.
4. Click “Edit” for “Subscription Updates.”
5. Add additional fields to your form by clicking them. You can also create a new field by clicking "Add a new field."
6. Click “Save.”
7. Under “Theme and Style options,” you can select a pre-designed theme.
8. Under “Confirmation of updates being saved,” you can modify the confirmation message. This message appears when a contact submits your form. To modify the message, click the message and select “Edit.” Add your customized text to the message builder on the left side menu. Then click "Update."
9. You can redirect contacts to a URL instead of showing them a message. To do so, click “Redirect to URL instead.”

Email Designer: Add the Subscription Update form to a campaign

With the Email Designer, you can hyperlink text or a button that directs contacts to your Subscription Update form when clicked. If you do not hyperlink text or a button, the form link will be rendered in the email instead. 

1. From your campaign, click the area where you want to add the Subscription Update form. 
2. Click on the area where the form link should appear. 
3. Click "Personalization tags" > "Message" > "Update Subscription Account Link."
4. The personalization tag for your form will be added to your email.
5. Type the text you want to hyperlink. For example, this text could say, "Click here to update your information." You can also drag a "Button" content block to your email layout instead.
6. If hyperlinking text:
   • Copy or cut the personalization tag in your email
   • Highlight the text you added to your email
   • Click the "Link" icon at the top of the Designer. 
   • On the right pane, under the "Link" section, click the "Site" dropdown and select "Other Personalization Tag"
   • Paste the personalization tag into the field provided
7. If hyperlinking a button:
   • Copy or cut the personalization tag in your email
   • Click the button in your layout
   • On the right pane, under the "Link" section, click the "Site" dropdown and select "Other Personalization Tag"
   • Paste the personalization tag into the field provided

Classic Designer: Add the Subscription Update form to a campaign 

1. From your campaign, click the area where you want to add the Subscription Update form.
2. Select “Personalize” from the modal toolbar.
3. From the “Add a personalization” pop-up, click “Message” and then select “Update Subscription Account Link.”
4. The personalization tag for the form will be inserted into your campaign.