Use labels with campaigns

Use labels to keep your campaigns organized. You can use labels to group campaigns (and other assets) by keyword, topic, audience, purpose, or larger initiatives. For example, if you have a few campaigns for re-engaging your contacts, you can add a "Re-engagement" label.

Once a label is applied to a campaign, you can filter the Campaigns overview page by that label to quickly find what you need. While similar to folders, labels offer more flexibility as you can assign multiple labels to a campaign.

In this article, you’ll learn how to create, apply, edit, remove, and delete labels from the Campaigns overview page.

Take note

• Campaigns, forms, and automations share the same labels. Any labels created on the Campaigns page will appear in the Label Manager and can be used with automations and forms
• Edits made to labels on the Campaigns page are applied globally to your account
• Labels deleted from the Campaigns page are permanently deleted from your account and will be removed from all assets (campaigns, automations, and forms)

Create a new label from the Campaigns overview page

You can create a new label for one or multiple campaigns simultaneously.

Create a new label for a single campaign:

1. Click Campaigns on the left menu.
2. Locate the campaign that should receive a net new label, then click “Add label +.”
3. A small modal window will appear. Click the “Create label” button.
4. A modal window will appear where you can create a new label:
   • Enter the label name into the field provided
   • Select a color
   • Click the “Create” button

The new label will appear below the campaign name and status. In addition, this label will be added to the Label Manager and can be applied to any automation or form of your choice.

Create a new label for multiple campaigns:

1. Click Campaigns on the left menu.
2. Click the checkbox next to each campaign that should receive a new label.
3. Click the “Add or remove labels” dropdown that appears.
4. Click the “Create label” button.
5. A modal window will appear where you can create a new label:
   • Enter the label name into the field provided
   • Select a color
   • Click the “Create” button

The new label will be applied to selected campaigns. It will appear under each campaign name and status.

In addition, this label will be added to the Label Manager and can be applied to any automation or form of your choice.

Apply an existing label

You can apply an existing label to one or multiple campaigns simultaneously.

Apply an existing label to a single campaign:

1. Click Campaigns on the left menu.
2. Locate the campaign that should receive a label, then click “Add label +.”
3. A small modal window will appear. Scroll through the list of labels.
4. When you find the one you want to use, click it to select it.

The label will be applied to the campaign.

Apply an existing label to multiple campaigns simultaneously:

1. Click Campaigns on the left menu.
2. Click the checkbox next to each campaign that should receive a label.
3. Click the “Add or remove labels” dropdown that appears.
4. Scroll through the list of labels.
5. When you find the one you want to use, click it to select it. Note that you can choose more than one label in this step.

The label will be applied to the selected campaigns.

Edit a label

Once the edit is complete, it is applied globally to your account, including the Label Manager.

1. Click Campaigns on the left menu.
2. From the list of campaigns, locate and click the label you want to edit.
3. A modal window will appear. Type the updated name and select a different color for the label.
4. Click the “Save” button.

Remove a label

You can remove a label from a single campaign or multiple campaigns simultaneously. Removing a label removes it from the selected campaign(s). It does not permanently delete it from your account.

Remove a label from a single campaign:

1. Click Campaigns on the left menu.
2. Locate the campaign from which you want to remove a label.
3. Click the “X” next to the label name to remove it from the campaign.

Remove a label from multiple campaigns simultaneously:

1. Click Campaigns on the left menu.
2. Click the checkbox next to each campaign from which you want to remove the label.
3. Click the “Add/remove labels” button that appears.
4. Scroll through the list of labels until you see the one you want to remove. It will have a checkmark next to its name.
5. Uncheck the box next to the label you want to remove. Note that you can remove multiple labels from the selected campaigns in this step.

Delete a label

Once you delete a label, it is removed from all assets (campaigns, forms, and automations) and permanently deleted from your ActiveCampaign account.

1. Click Campaigns on the left menu.
2. Locate and click the label you want to delete from your account.
3. A modal window will appear. Click the “Delete” option.

Filter campaigns by label

Any labels you create will appear alphabetically in the "Label" dropdown menu.

To filter campaigns by label, click the "Label" dropdown, then click the label you want to filter. Note that only one label can be selected for the filter.

The page will reload and display all campaigns with that label.