Fields in your account have corresponding personalization tags. These tags can be inserted into communications in order to personalize them.
For example, let's say you want to send an email to contacts that addresses them by their first name. You would add the first name personalization tag to that email:
When they receive your email, they'll see their name displayed:
However, this only works correctly if you have data in the field that the tag is associated with. If a contact does not have data in that field, they'll see a blank space instead:
In order to avoid this situation, we recommend adding default values to fields that you'll be using the most in your communications. To continue with our example, you can add the default value of "Friend" to the first name field, so contacts who don't have a first name in your account will see "Hi Friend" instead.
To do so, follow these steps:
1. Click "Lists" from the side navigation.
2. Click "Manage fields."
3. Locate the field you wish to add a default value to and click "Edit."
4. Type the default value into the field provided and click "Save."
Default values will not be applied to the Contact Profile page but will render in campaigns and automation emails.