How to begin an automation when a one-to-one email is opened

Follow the steps below to trigger an automation to run when a contact or lead opens your one-to-one email.

1. Go to “Automations” and click “New Automation.”
   
   
   
   
2. Select “Start from Scratch” from the “Create a New Automation” modal and click “Create.”
   
   
   
   
3. Select the “Opens/reads an email” trigger from the trigger modal.
   
   
   
   
4. Select “When a contact opens a personal email.”
   
   
   
   
5. Choose “Runs once” or “Runs Multiple times.
   
   
   
   
6. Click “Add Start.”
   
   

For more information on how to configure your start triggers, see this guide.