Classic Designer: Link actions

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A link action is an automated action triggered when a contact clicks a link in a campaign or automation email. The types of link actions available are: 

  • Add tags
  • Remove tags
  • Subscribe to list
  • Unsubscribe from list
  • Add to automation
  • End automation

The link action is easily created within the communication itself via the “Add a link” modal, whereas, in the past, a separate automation would need to be created to perform these actions.

Link actions cannot be used with 1:1 emails.

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How to create a link action

  1. Open your campaign or automation email.
  2. Select the link in your email by clicking it. Then click the link icon.

    Click the link in the text and then click the link icon.png

  3. The “Add a link” modal window will open, where you can change your URL or add an action. To add an action, click “Add An Action.”

    In the Add a link modal click the Add An Action button.png
  4. Select your preferred action from the action dropdown list by clicking it.

    In the dropdown, select your preferred action and click it.png

  5. Define a value for that action. For example, if you choose to tag contacts when they click your link, you must enter the tag into the link action. When finished, click "OK."

    In the field next to the action chosen, define the value for the action.png

      You can add more than one action to a single link. For example, you can apply multiple tags and add contacts to an automation when a single link is clicked.

    If you use the same URL more than once in your communication, the link actions will be the same for each instance of that same URL. It is not possible to create different link actions for a URL used more than once in the same campaign.

  6. On the Campaign Summary page, ensure that link tracking is On (this should be enabled by default).
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