With ActiveCampaign, you can use link actions with your direct and automated campaigns. A link action is an automated action that is triggered when a contact clicks a link in a direct or automated campaign.
With link actions, you can:
- Add tags
- Remove tags
- Subscribe to list
- Unsubscribe from list
- Add to automation
- End automation
Take note
- The following email designers support link actions: Email designer launched in 2022 and the Classic designer
- Link actions cannot be used with the following: 1:1 emails, "Text only" or "Custom HTML" campaign types, "Unsubscribe" links, or subscription update links
- You can add more than one action to a single link
- If you use the same URL more than once in your communication, the link actions will be the same for each instance of that same URL. It is not possible to create different link actions for a URL that is used more than once in your email
- Link actions cannot be used in templates. All link actions must be created on the campaign design page
- You must have Link Tracking turned on to use Link Actions
Create a link action with the Email Designer (launched in 2022)
- Open your direct or automated campaign.
- Select the element that should have the link action. For example, you can select an image, button, or hyperlinked text.
-
Adding a link action to an image or button:
- Click the image or button
- On the right pane under "Link," select "Site" from the dropdown and type or paste the URL that the contact should go to when they click the element
- Click "Add Link Action"
- A modal window will appear. Click the action dropdown and select the link action you want to use
- Define a value for that action. For example, if you want to tag contacts when they click your link, you must enter the tag into the link action
- When finished, click "Save"
-
Adding a link action to hyperlinked text:
- Highlight the text with your cursor
- Click the link icon at the top of the page
- A modal window will appear. Type or paste the URL that the contact should go to when they click the hyperlinked text, then click the "Save" button
- Click the hyperlinked text
- On the right pane under "Link," select "Site" from the dropdown and type or paste the URL that the contact should go to when they click the element
- Click "Add Link Action"
- A modal window will appear. Click the action dropdown and select the link action you want to use
- Define a value for that action. For example, if you want to tag contacts when they click your link, you must enter the tag into the link action
- When finished, click "Save"
-
Adding a link action to an image or button:
- On the Campaign Summary page, ensure link tracking is "On" (this should be enabled by default).
Create a link action with the Classic Designer
- Open your direct or automated campaign.
- Select the element that should have the link action. For example, you can select an image, button, or hyperlink text.
-
Adding a link action to an image or button:
- Click the image or button
- On the right pane under the "Options" tab, type or paste the URL that the contact should go to when they click the element
- Click the gear icon next to the URL field
- A modal window will appear. Click the "Add an Action" button
- Select the desired link action
- Define a value for that action. For example, if you want to tag contacts when they click your link, you must enter the tag into the link action
- When finished, click "OK.
-
Adding a link action to hyperlinked text:
- Highlight the text with your cursor
- A modal toolbar will appear. Click the link icon
- A modal window will appear. Type or paste the URL that the contact should go to when they click the hyperlinked text
- Click the "Add an Action" button
- Select the desired link action
- Define a value for that action. For example, if you want to tag contacts when they click your link, you must enter the tag into the link action
- When finished, click "OK"
-
Adding a link action to an image or button:
- On the Campaign Summary page, ensure link tracking is "On" (this should be enabled by default).