What is the difference between the ActiveCampaign Chrome extension and connecting my email account to Deals?

While the ActiveCampaign Chrome Extension and connecting your IMAP/Exchange email account to Deals may have very similar functionalities, they also have a few key differences. This can lead to some confusion when deciding which feature to use and what to expect when either or both are enabled. In this article, we’ll define both features, discuss what each feature does, and lay out the differences between the two.

ActiveCampaign Chrome extension

The ActiveCampaign for Chrome extension allows all plan levels to view, create, and manage contacts right from Gmail. For accounts on Plus plan and up, you can also manage deals from Gmail, track opens for emails sent within Gmail, and add contacts to your account from anywhere on the web.

Learn more about this feature and how to set it up here.

The functionalities unlocked in this feature depend on what plan level you have:

Functionalities Lite Plus Professional Enterprise
Create and manage contacts from Gmail Yes Yes Yes Yes
Create and manage contacts from anywhere on the web No Yes Yes Yes
Delete contacts in ActiveCampaign from Gmail Yes Yes Yes Yes
Add tags to contacts Yes Yes Yes Yes
Update custom field information from Gmail Yes Yes Yes Yes
Add a note to a contact from Gmail Yes Yes Yes Yes
Add contact to an automation from Gmail Yes Yes Yes Yes
Create and manage tasks from Gmail No Yes Yes Yes
Create new deals No Yes Yes Yes
Track email opens for messages sent from Gmail* No Yes Yes Yes

*When open tracking is enabled, the contact will be addd to your account if they do not yet exist and the message will be synced to their contact profile page; any replies received from your contact will not be synced.

In addition to adding a contact directly to an automation from the extension, you can also trigger an automation when a contact opens your email.

Connecting your IMAP/Exchange email account under My Settings > Deals

When you connect your IMAP or Exchange email account under My Settings > Deals, all sent one-to-one emails will be listed on the contact profile page if that contact has a deal with an open status. Replies and other emails sent from the contact to the connected account will also be synced in ActiveCampaign.

This feature is available to account on Plus and up plans.

Learn more about this feature and how to set it up here.

Listed below are more benefits to using this feature:

  • One-to-one emails related to an open deal for a contact will be listed in their activity stream
  • All received emails, including replies from your contacts to your connected email account will also be listed in the activity stream
  • Emails can be sent either from the ActiveCampaign interface or your connected email account
  • Opens are automatically tracked, allowing you to trigger an automation to run when a contact opens to your email. You can also trigger an automation to run when a contact replies to your email.
  • All sent emails and replies are consolidated into the activity stream for that contact, making it viewable to all account users.

 

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