What is the difference between lists and tags in ActiveCampaign?

Lists and tags are two of the most common ways to group your contacts.

In ActiveCampaign, you can use list and tags collectively to create various groupings. Using tags with lists can help you create highly targeted segments so that you can effectively engage with the right contacts and keep an organized database.

In addition, we recommend using custom fields and scoring along with lists and tags to add personalization to your messaging and segment your list even further.


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