To see which contacts are engaged or not engaged with your communications, we recommend using the two-part Engagement Tagging automation recipe located in your “Create a New Automation” modal. These two automations work together to tag contacts as Engaged, Disengaged, or Inactive, depending on how many days have gone by since they interacted with your communications or visited your website.
These tags can be used for creating advanced searches, creating segments, and triggering other automations, such as a re-engagement campaign, and more.
Things to note when using this two-part automation recipe:
- They will only consider engagement moving forward. They cannot determine engagement for previously sent campaigns.
- We recommend documenting the date that these automations are activated in your account; this will give you a frame of reference as to when the non-engagement tags are applied to your contacts.
For more information about this two-part automation recipe, click here.
If you wish to remove non-engaged contacts, you can do so with the Engagement Management tool. This tool cleans your lists by removing contacts that have not opened or clicked your sent campaigns. However, this feature will not show you how many contacts will be removed or which contacts will be removed. To learn more about this feature, click here.