Facebook Custom Audiences integration

Available on Plus, Professional, and Enterprise plans.

Use the Facebook Custom Audiences integration to connect your Facebook Ads accounts to your ActiveCampaign account. Once connected, use automation to add and remove contacts from your Facebook Custom Audience. 

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How the Facebook Custom Audiences integration works

Once connected, this integration syncs the Facebook audience with the subtype "Customer List." No other audience types syncs to ActiveCampaign.

In addition, this integration syncs the name of your lists from your Facebook audience only. It does not sync contacts from those lists to your ActiveCampaign account.

Add and remove contacts from your Facebook Custom Audience

Two automation actions are available to you so you can add and remove contacts from your Facebook Custom Audience:

  • Add to Facebook Custom Audience
  • Remove from Facebook Custom Audience

Only contacts who interact with these two actions are added to or removed from your Facebook Custom Audience.

Facebook Custom Audience conditions in the segment builder

Two segment conditions are available to you so you can create segments of contacts who were added to or removed from a Facebook Custom Audience:

  • Is in Facebook audience
    Displays all contacts added to the Facebook Custom Audience you specify.
  • Is not in Facebook audience
    Displays all contacts removed from the Facebook Custom Audience you specify. 

Only contacts who were added to or removed from your custom audience through the automation actions listed above will appear in these results. 

Contacts who were added to or removed from your Facebook Custom Audience outside of these two automation actions will not appear in your results. 

Connect your Facebook Ads account to ActiveCampaign

  1. From your ActiveCampaign account, click "Settings" (gear icon), then click "Integrations."
  2. Click the "Add Integration" button.
  3. A modal window will appear. Click "Connect" for the Facebook option.
  4. A new window or tab will open.
    • Log into your Facebook account and follow the authorization prompts
    • When finished, click the "OK" button
  5. We will redirect you back to your ActiveCampaign account. 
  6. A modal window will appear.
    • Click the "Select an account" dropdown and click the Facebook Ads account you want to connect
    • Click the "Finish" button

Your Facebook Ads account is now connected to ActiveCampaign. 

Add and remove contacts from Facebook Custom Audiences

Once you setup the integration, you can use automation actions to add and remove contacts from your audience. Only contacts who reach either step in your automation will be added to or removed from the Custom Audience you specify.

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You can find these actions in the "Contacts" section of the automation action menu.

To add either of these actions to your automation:

  1. Click the "Contacts" option in the right sidebar from your automation.
  2. Drag the action to your automation. 
  3. Configure the action
  4. Click "Save."

  If you turn off or disconnect the integration, contacts will skip these actions in your automations.

About the "Add to Facebook Custom Audience" automation action

With this action, you need to select the Facebook Ads account and the Custom Audience. Note that you also have an option to create a new Facebook Custom Audience with this action. 

Add_to_Facebook_Custom_Audience_Automation_Action.jpg

If you create a new Custom Audience, it will be of the "Customer List" subtype. This is the most common audience that Facebook offers. 

To create a new Facebook Custom Audience with this action:

  1. Click "Create a new Facebook Custom Audience" in the action modal. 
  2. Select the Facebook Ads Account
  3. Type the Custom Audience Name
  4. Type the Custom Audience Description
  5. Click "Save."

As contacts move through this action, their Activity Stream will display the audience they were added to and the name of the automation containing that action. 

Activity_Stream_Card.png

You can find a contact's Activity Stream on their profile record. 

About the "Remove from Facebook Custom Audience" Automation Action

With this automation action, you need to select the Facebook Ads account and the Custom Audience. 

Remove_from_Facebook_Custom_Audience_Automation_Action.jpg

As contacts move through this action, they are removed from your Facebook Custom Audience. In addition, their Activity Stream will display the audience they were removed from and the automation containing that action. 

Removed_from_Facebook_Custom_Audience_Activity_Stream.png

Manage the Facebook Custom Audience integration

You can manage your Facebook Custom Audiences connection from the Settings > Integrations page in your ActiveCampaign account. 

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Clicking the "Manage" button lets you: 

  • Turn the connected Facebook Ads account "Off" or "On"
  • Sync historical data

Clicking "Disconnect" will disconnect your integration. 

Troubleshooting Facebook Custom Audiences integration

If you are having issues connecting or using the Facebook Custom Audiences integration with ActiveCampaign, please review our troubleshooting guide.

Other ways to use Facebook Advertising in ActiveCampaign

ActiveCampaign offers a few ways to connect to Facebook along with automation recipes to get you started quickly. Learn how to get the most out of your Facebook Advertising with ActiveCampaign below:

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