How is a contact's location determined?

A contact’s location is based on their IP address. When a contact engages with your communication (opened or clicked) or fills out an ActiveCampaign form, we fetch their IP address and display that approximate location under the "Location" field on the Contacts overview page:


We will also display their location on their contact profile page and their travel history:


If the contact was added to your account via API, we’ll use the IP address that the API call was made from.

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