How is a contact's location determined?

A contact’s location is based on their IP address. When a contact engages with your communication (opened or clicked) or fills out an ActiveCampaign form to subscribe to a list, we fetch their IP address and display that approximate location under the "Location" field on the Contacts overview page:


We will also display their location on their contact profile page and their travel history:


If the contact was added to your account via API, we’ll use the IP address that the API call was made from.

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