Google announced that they will begin gradually blocking 1 % of third-party cookies for all Chrome users beginning in 2024, with a complete phase-out anticipated by the end of Q3 of 2024. To ensure you have the clarity and confidence required for the continued growth of your business with ActiveCampaign, we have prepared the following:
Does ActiveCampaign use third-party cookies?
No, the ActiveCampaign platform does not use third-party cookies.
How will this impact my use of ActiveCampaign?
We anticipate this should have no impact on any of the tools and/or tracking features that use cookies on the ActiveCampaign platform. This is because all tracking features in ActiveCampaign rely on first-party cookies.
If you're utilizing third-party cookie data integrated or sourced outside of ActiveCampaign, we recommend collaborating with those third parties to ensure the desired data is passed into ActiveCampaign as intended.
What are first-party cookies?
First-party cookies are small pieces of data that a website stores on your computer when you visit it. These cookies serve as a type of memory for the website, recording your activities and preferences during your visit.
When you return to the same website later, these cookies help the site recognize you and recall your previous interactions. It's similar to having a personalized assistant that makes your browsing experience smoother by remembering your specific choices on that particular site. First-party cookies are specific to the website.
What are third-party cookies?
Third-party cookies are small pieces of data that websites store on your web browser. Unlike first-party cookies, which are set by the website you are visiting, third-party cookies come from a different domain. Advertisers and other third-party services often use them to track your online activity across various websites.
What does it mean to retire third-party cookies?
Retiring third-party cookies means that a major platform, such as Google, has decided to stop supporting or using these cookies. This decision will impact how advertisers and other services collect and use data about users' online behavior. With the retirement of third-party cookies, there will be changes in how websites track and personalize content for users.