Connect LinkedIn Ads to ActiveCampaign

Marketing_Professional_Enterprise

Marketing_Professional_Enterprise

Use the LinkedIn Ads integration to connect your event and subscription forms on LinkedIn to ActiveCampaign.

This integration syncs contact data to your ActiveCampaign account when a connected Lead Gen form is submitted. You can use this data to track and nurture new leads from LinkedIn and send them through automated workflows.

Take note

  • To set up this integration, you will need an ActiveCampaign account, a LinkedIn account with the ability to pay for Ads, and an active LinkedIn Gen form
  • This is a 1-way sync from LinkedIn to ActiveCampaign
  • You can connect Sponsored and Organic Lead Gen forms with this integration
  • This integration does not add contacts to a list in ActiveCampaign
  • You can map fields from LinkedIn Lead Gen Forms to existing contact fields in ActiveCampaign. This integration will not create new contact fields
  • It is not possible to map LinkedIn form fields to Account or Deal fields in ActiveCampaign

How the Linkedin Ads integration works

The integration setup takes place in your ActiveCampaign account. Connect a Sponsored (Ad Lead Type) or Organic Lead Gen (Event Lead Type) form.

What to expect with the sync

When data syncs from LinkedIn, a contact record is created or updated for the person who submitted your form.

Contact records will contain a LinkedIn custom object. This custom object displays all form submission data for the synced contact from that point forward, including:

  • Lead Ad ID
  • Form Name
  • Date of Submission
  • Lead Type
  • Account ID - LinkedIn Account ID
  • Associated Entity ID
  • Campaign Name - Values will populate your Ads form. It will remain blank for any Event form submissions
  • Test Lead - the only way to identify if a contact synced from a test form
  • Form Field - any custom field used on a LinkedIn form. This creates a single-string response

Clicking the ellipsis on the right will open a side panel with more details from the form submissions.

The information displayed in these fields is for informational purposes only. It’s not possible to edit these fields from your ActiveCampaign account.

Tags added to contacts

As contacts sync from LinkedIn, the following tags will appear on their contact records:

  • linkedin-lead-gen-integration
  • linkedin-lead-gen-integration-FORM NAME

Linkedin Automation triggers

Upon the integration setup, two new automation triggers will be available for you to use with synced contacts:

  • LinkedIn Lead Gen Form is created: This trigger pulls newly created contacts into your automation when they submit a Lead Gen form
  • LinkedIn Lead Gen Form is updated: This trigger pulls contacts into your automation when their information is updated based on a Lead Gen form submission

Personalize emails

You can use the LinkedIn custom object fields to personalize any email campaign from an automation. These personalization options are under the "Custom Objects" section in the "Add a Personalization" modal.

Note that you must use a LinkedIn automation trigger for the "Custom Objects" section to appear with your LinkedIn custom object fields.

It is not possible to use these fields in one-to-one emails or campaigns sent from the Campaigns tab in your ActiveCampaign account.

Site tracking

Form submissions from this integration do not add a site tracking cookie to contacts.

Segmentation

After setting up the integration, LinkedIn information will be available for you to use in the Segment Builder. A list of LinkedIn fields and what they mean can be found on any contact record added to your account through this integration

Connect a LinkedIn Sponsored form to ActiveCampaign

In this section, you’ll learn to integrate your LinkedIn form into ActiveCampaign. Create the ad campaign and Lead Gen form setup in your LinkedIn Ads account before following the steps below.

  1. From your ActiveCampaign account, click “Apps.”
  2. Use the search bar to locate and select the LinkedIn Lead Gen Forms option.
  3. Click the “Add an account” button at the top right.
  4. A modal window will appear. Click the “Connect” button.
  5. The configuration process will redirect you to your LinkedIn Ads account. Follow the authorization process to allow LinkedIn to access your ActiveCampaign account.
  6. Click “Done.”
  7. A modal will appear to confirm that you connected LinkedIn to ActiveCampaign. Click “OK.”
  8. The configuration will redirect you to your ActiveCampaign account, where you can connect a form. To do so, click “Add new resource.”
  9. A modal window will appear. Complete the following:
    • Lead Types - select “Ads”
    • Accounts - select your LinkedIn account
    • Event - skip this option as there is no event to select for this form type
    • Forms - select the Ads form for you wish to connect to ActiveCampaign. Ensure that your form is set to “Active” in LinkedIn
    • Tags - this displays the tags that will be added to contacts when they submit your form
    • Click the “Continue” button
  10. The next screen in the modal will show you object fields that will sync to ActiveCampaign. Click “Continue.”
  11. Map fields from LinkedIn to existing contact fields in ActiveCampaign
    • The Email address field is required and will be mapped for you
    • Continue to map each field you wish to use
    • To map more fields, click the “Add field mapping” button
    • When you’re done mapping fields, click the “Finish” button
  12. When you’re ready, set your ad in LinkedIn to “Active” so leads can sync to ActiveCampaign when they submit your form.

  If you wish to test this form before collecting testing contact information, select the lowest ad price possible, then turn the Ad on. When finished testing, set the form to “Paused” until you're ready to collect form submissions.

Connect a LinkedIn Organic Lead Gen form to ActiveCampaign

In this section, you’ll learn how to integrate your LinkedIn event registration form with ActiveCampaign. Create the event on LinkedIn and select the “Use a LinkedIn registration form” option before following the steps below.

  1. From your ActiveCampaign account, click “Apps.”
  2. Use the search bar to locate and select the LinkedIn Lead Gen Forms option.
  3. Click the “Add an account” button at the top right.
  4. A modal window will appear. Click the “Connect” button.
  5. The configuration process will redirect you to your LinkedIn Ads account. Follow the authorization process to allow LinkedIn to access your ActiveCampaign account.
  6. Click “Done.”
  7. A modal will appear to confirm that you connected LinkedIn to ActiveCampaign. Click “OK.”
  8. The configuration will redirect you to your ActiveCampaign account where you can connect a form. To do so, click “Add new resource.”
  9. A modal window will appear. Complete the following:
    • Lead Types - select “Event”
    • Accounts - select your LinkedIn account
    • Event - select the event you want to connect
    • Forms - select the registration form for your event. Ensure that your form is set to “Active” in LinkedIn
    • Tags - this displays the tags that will be added to contacts when they submit your form
    • Click the “Continue” button
  10. The next screen in the modal will show you object fields that will sync to ActiveCampaign. Click “Continue.”
  11. Map fields from LinkedIn to existing contact fields in ActiveCampaign.
    • The Email address field is required and will be mapped for you
    • Continue to map each field you wish to use
    • To map more fields, click the “Add field mapping” button
    • When you’re done mapping fields, click the “Finish” button
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