ActiveCampaign offers different plans to help you expand and grow your business with marketing automation. These plans include the ability to drive sales, improve customer retention, and boost engagement.
With our tiered options, you can select the plan that best suits your business needs and customize it further with our SMS, Custom Reporting, Transactional Email, and Enhanced CRM add-ons.
In this article, you’ll learn about ActiveCampaign’s pricing plans and features available. For specific information on costs, please visit our pricing page.
Plan types
ActiveCampaign offers the following base plans:
Plan name | Description | Included features |
Starter Plan - Email Marketing & Marketing Automation Essentials |
Tailored for individuals seeking solutions for their Email Marketing and Marketing Automation essentials, such as sending campaigns and organizing contact data. This plan also includes light automation capabilities to streamline workflows.
*Existing customers do not qualify for this plan. |
|
Plus Plan - Advanced Marketing Automation | Perfect for customers and prospects advancing from beginner tools, this plan offers more advanced marketing automation options and optimization features to enhance campaign effectiveness and audience engagement. | Everything in Starter &:
|
Professional Plan - Omni-Channel Marketing Automation | Designed for businesses requiring full omnichannel marketing automation capabilities, this plan empowers users to create cohesive marketing strategies across multiple channels, ensuring a seamless customer experience. | Everything in Plus &:
|
Enterprise Plan - Secure and Supported Marketing | Offering enterprise-level security and dedicated support, this plan is ideal for organizations prioritizing robust security measures and comprehensive assistance to drive their marketing initiatives forward. | Everything in Professional &:
|
Add-on packages
Depending on your base plan (outlined above), you can also purchase one of our enhanced CRM add-ons (Pipeline & Sales Engagement or Sales Engagement) and/or any of the following add-ons: SMS, Custom Reporting, and Transactional Emails.
You must have a base plan before you can purchase an add-on package.
Add-on package name | Description | Plan(s) required for add-on |
Transactional Email |
This add-on uses Postmark. The following automation actions and triggers are available with this add-on:
|
Starter, Plus, Professional, or Enterprise |
SMS |
With this add-on, you can use the “Send SMS” automation action to send SMS messages to your contacts. You can also view replies to your SMS messages. |
Plus, Professional, or Enterprise |
Custom Reports |
Create reports that give you a complete view of marketing and sales. This will help you discover trends and areas of opportunity and grow your business with the specific data you need. Included with the Enterprise plan. |
Plus or Professional
|
Pipelines and Sales Engagement - Enhanced CRM |
Use our Deals feature to automate your pipeline and contact enrichment. See the table below for a list of included features. |
Plus, Professional, or Enterprise |
Sales Engagement - Enhanced CRM |
Use our Deals feature to automate your deal pipeline, lead engagement, and contact data enrichment. You can also manage and drive sales and send 1:1 emails with prospects and customers. See the table below for a list of included features. |
Plus, Professional, or Enterprise |
Pipelines and Sales Engagement features
The following items are included with the Pipelines and Sales Engagement add-on package:
Automation triggers
Deal stage changes | Account field changes |
Deal status changes | Actions |
Deal owner changes | Update an account field |
Enters a pipeline | Add an account note |
Deal field changes | Update an account owner |
File is downloaded | Add contact to account |
Automation Actions
Add a deal | Update a custom deal field |
Update a title | Add a deal task |
Update a status | Add a deal note |
Update a deal owner | Complete a deal task |
Update a value | Adjust a deal score |
Update a stage |
Reports
Deal overview | Sales performance |
Deal owner overview | Task overview |
Funnel | Deal forecast |
Sales Engagement add-on features
The Sales Engagement add-on includes everything available with the Pipelines and Sales Engagement add-on, plus:
Automation actions | Automation triggers | Reports |
Send 1:1 email |
Deal field changes and Sentiment analysis |
Automated 1:1 emails |
Trial accounts
If you’re not ready to commit to a paid plan, you can sign up for a free 14-day trial. Trial accounts are based on the Professional plan. In addition, you can test our Sales Engagement add-on and Salesforce integration to ensure we’re the right fit for your needs.
Full feature and plan tier breakdown chart
Enterprise | Pro | Plus | Starter | |
Key features | ||||
Email sends | 15x contact limit | 12x contact limit | 10x contact limit | 10x contact limit |
Users | 5 | 3 | 1 | 1 |
Multi-step marketing automation | ✅ | ✅ | ✅ | ✅ |
Automation triggers & actions | Premium | Advanced | Basic | 5 actions per automation |
Email campaigns & newsletters | ✅ | ✅ | ✅ | ✅ |
SMS Add-on |
✅ | ✅ | ✅ | 🚫 |
Web forms | ✅ | ✅ | ✅ | Basic & inline only |
Landing pages | ✅ | ✅ | ✅ | 🚫 |
Email & landing page templates | ✅ | ✅ | ✅ | Email only |
A/B testing | Email & automation | Email & automation | Email only | Email only |
AI content generation | ✅ | ✅ | ✅ | 🚫 |
Conditional content | ✅ | ✅ | 🚫 | 🚫 |
Predictive Content & Sending (AI) | ✅ | ✅ | 🚫 | 🚫 |
Segmentation | Premium | Advanced | Basic | Limited |
Custom objects | ✅ | 🚫 | 🚫 | 🚫 |
AI automtion builder | ✅ | ✅ | ✅ | ✅ |
850+ automation recipes | ✅ | ✅ | ✅ | ✅ |
Marketing CRM | ✅ | ✅ | ✅ | ✅ |
Enhanced CRM add-ons | ✅ | ✅ | ✅ | 🚫 |
900+ integrations | ✅ | ✅ | ✅ | ✅ |
Shopify, Square, & WooCommerce integrations | ✅ | ✅ | ✅ | ✅ |
Prospecting & retargeting ads Google, Facebook, LinkedIn, etc. |
✅ | ✅ | ✅ | 🚫 |
Reporting & analytics | Premium | Advanced | Basic | Limited |
Website tracking | ✅ | ✅ | ✅ | ✅ |
Attribution & conversion tracking | ✅ | ✅ | 🚫 | 🚫 |
Revenue reporting | ✅ | ✅ | ✅ | 🚫 |
Single Sign-On (SSO) | ✅ | 🚫 | 🚫 | 🚫 |
Channels | ||||
✅ | ✅ | ✅ | ✅ | |
SMS Add-on |
✅ | ✅ | ✅ | 🚫 |
Web forms | ✅ | ✅ | ✅ | Basic & inline only |
Landing pages | ✅ | ✅ | ✅ | 🚫 |
Site messages | ✅ | ✅ | ✅ | 🚫 |
Websites WordPress, Squarespace, Wix, etc. |
✅ | ✅ | ✅ | ✅ |
Push notifications Via integration |
✅ | ✅ | ✅ | ✅ |
Via integration |
✅ | ✅ | ✅ | ✅ |
Prospecting & retargeting ads Google, Facebook, LinkedIn, etc. |
✅ | ✅ | ✅ | 🚫 |
Automation | ||||
Triggers & actions | Premium | Advanced | Basic | 5 actions per automation |
AI automtion builder | ✅ | ✅ | ✅ | ✅ |
Multiple triggers | ✅ | ✅ | ✅ | ✅ |
Multi-step marketing automation | ✅ | ✅ | ✅ | ✅ |
Omnichannel marketing automation | ✅ | ✅ | ✅ | 🚫 |
Email automation | ✅ | ✅ | ✅ | ✅ |
SMS automation Add-on |
✅ | ✅ | ✅ | 🚫 |
Sales automation | ✅ | ✅ | ✅ | 🚫 |
Ecommerce automation | ✅ | ✅ | ✅ | ✅ |
A/B testing | Email & automation | Email & automation | Email only | Email only |
Branching & routing | Premium | Advanced | Basic | 🚫 |
Connected automations | ✅ | ✅ | 🚫 | 🚫 |
Automations map | ✅ | ✅ | 🚫 | 🚫 |
Activity feed | ✅ | ✅ | ✅ | ✅ |
850+ automation recipes | ✅ | ✅ | ✅ | ✅ |
Campaigns | ||||
Email sends | 15x contact limit | 12x contact limit | 10x contact limit | 10x contact limit |
Email campaigns & newsletters | ✅ | ✅ | ✅ | ✅ |
Scheduled, RSS-triggered, & date-based campaigns | ✅ | ✅ | ✅ | ✅ |
Drag & drop email designer | ✅ | ✅ | ✅ | ✅ |
WYSIWYG, rich-text, & HTML editors | ✅ | ✅ | ✅ | ✅ |
250+ layouts & pre-built email templates | ✅ | ✅ | ✅ | ✅ |
A/B & multivariate testing (MVT) | ✅ | ✅ | ✅ | ✅ |
Content manager | ✅ | ✅ | ✅ | ✅ |
Dynamic content | ✅ | ✅ | ✅ | ✅ |
AI content generation | ✅ | ✅ | ✅ | 🚫 |
Conditional content | ✅ | ✅ | 🚫 | 🚫 |
Predictive Content (AI) | ✅ | ✅ | 🚫 | 🚫 |
Predictive Sending (AI) | ✅ | ✅ | 🚫 | 🚫 |
Spam check (AI) | ✅ | ✅ | ✅ | ✅ |
Inbox preview & testing | Unlimited | 5 per month | 5 per month | 🚫 |
Gmail & Outlook integrations | ✅ | ✅ | ✅ | ✅ |
Auto-responder & reply templates | ✅ | ✅ | ✅ | ✅ |
Transactional email Add-on |
✅ | ✅ | ✅ | ✅ |
CRM | ||||
Contact profiles | ✅ | ✅ | ✅ | ✅ |
Lists | ✅ | ✅ | ✅ | Up to 5 |
Tags | ✅ | ✅ | ✅ | ✅ |
Premium CRM integrations Salesforce, Microsoft Dynamics, & Zendesk Sell |
✅ | 🚫 | 🚫 | 🚫 |
Standard CRM integrations Freshsales, Pipedrive, Zoho, etc. |
✅ | ✅ | ✅ | ✅ |
ActiveCampaign mobile app | ✅ | ✅ | ✅ | ✅ |
Account records | ✅ | 🚫 | 🚫 | 🚫 |
Pipeline & Sales Engagement add-ons | ||||
Pipeline management | ✅ | ✅ | ✅ | 🚫 |
Deal records | ✅ | ✅ | ✅ | 🚫 |
Account records | ✅ | ✅ | ✅ | 🚫 |
Lead scoring | ✅ | ✅ | ✅ | 🚫 |
Sales Engagement add-on only | ||||
1:1 email | ✅ | ✅ | ✅ | 🚫 |
Win Probability (AI) | ✅ | ✅ | ✅ | 🚫 |
Sentiment Analysis (AI) | ✅ | ✅ | ✅ | 🚫 |
Segmentation & Personalization | ||||
Segmentation | Premium | Advanced | Basic | Limited |
Saved segments | ✅ | ✅ | ✅ | ✅ |
Custom fields | ✅ | ✅ | ✅ | ✅ |
Custom objects | ✅ | 🚫 | 🚫 | 🚫 |
Merge & personalization fields | ✅ | ✅ | ✅ | ✅ |
Dynamic content | ✅ | ✅ | ✅ | ✅ |
AI content generation | ✅ | ✅ | ✅ | 🚫 |
Conditional content | ✅ | ✅ | 🚫 | 🚫 |
Predictive Content (AI) | ✅ | ✅ | 🚫 | 🚫 |
Predictive Sending (AI) | ✅ | ✅ | 🚫 | 🚫 |
Spam check (AI) | ✅ | ✅ | ✅ | ✅ |
Suggested actions (AI) | ✅ | ✅ | ✅ | ✅ |
Tracking & Reporting | ||||
Website tracking | ✅ | ✅ | ✅ | ✅ |
Link tracking | ✅ | ✅ | ✅ | ✅ |
Attribution tracking | ✅ | ✅ | 🚫 | 🚫 |
Conversion tracking | ✅ | ✅ | 🚫 | 🚫 |
Custom event tracking | ✅ | ✅ | ✅ | 🚫 |
Goals | ✅ | ✅ | ✅ | 🚫 |
Automation reporting | ✅ | ✅ | ✅ | ✅ |
Contact & subscriber reporting | ✅ | ✅ | ✅ | ✅ |
Campaign reporting | ✅ | ✅ | ✅ | ✅ |
Sales reporting | ✅ | ✅ | ✅ | 🚫 |
Revenue reporting | ✅ | ✅ | ✅ | 🚫 |
Ecommerce reporting | ✅ | ✅ | ✅ | 🚫 |
Custom reporting Add-on |
Included | ✅ | ✅ | 🚫 |
Integrations | ||||
900+ integrations | ✅ | ✅ | ✅ | ✅ |
Gmail & Outlook | ✅ | ✅ | ✅ | ✅ |
Zapier | ✅ | ✅ | ✅ | ✅ |
Google, Facebook, & LinkedIn ads | ✅ | ✅ | ✅ | 🚫 |
Calendly & Eventbrite | ✅ | ✅ | ✅ | 🚫 |
PayPal & Stripe | ✅ | ✅ | ✅ | 🚫 |
Slack | ✅ | ✅ | ✅ | 🚫 |
Docusign | ✅ | ✅ | 🚫 | 🚫 |
Standard ecommerce integrations Shopify, Square, & WooCommerce |
✅ | ✅ | ✅ | ✅ |
Premium ecommerce integrations BigCommerce, Magento, & Shopify Plus |
✅ | ✅ | 🚫 | 🚫 |
Standard CRM integrations Freshsales, Pipedrive, Zoho, etc. |
✅ | ✅ | ✅ | ✅ |
Premium CRM integrations Salesforce, Microsoft Dynamics, & Zendesk Sell |
✅ | 🚫 | 🚫 | 🚫 |
Zendesk | ✅ | 🚫 | 🚫 | 🚫 |
API & webhooks | ✅ | ✅ | ✅ | ✅ |
Platform | ||||
Users | 5 | 3 | 1 | 1 |
Custom user permissions | ✅ | ✅ | ✅ | 🚫 |
Unlimited inactive contacts | ✅ | ✅ | ✅ | ✅ |
Custom mailserver domain | ✅ | ✅ | ✅ | ✅ |
Custom account domain | ✅ | ✅ | ✅ | 🚫 |
Custom branded forms & landing pages | ✅ | ✅ | ✅ | 🚫 |
Database sync | ✅ | ✅ | ✅ | 🚫 |
Single Sign-On (SSO) | ✅ | 🚫 | 🚫 | 🚫 |
HIPAA support | ✅ | 🚫 | 🚫 | 🚫 |
Mobile apps | ✅ | ✅ | ✅ | ✅ |
Ecommerce | ||||
Standard ecommerce integrations Shopify, Square, & WooCommerce |
✅ | ✅ | ✅ | ✅ |
Premium ecommerce integrations BigCommerce, Magento, & Shopify Plus |
✅ | ✅ | 🚫 | 🚫 |
Abandoned cart | ✅ | ✅ | ✅ | ✅ |
Product catalog & blocks | ✅ | ✅ | ✅ | 🚫 |
Coupons | ✅ | ✅ | ✅ | 🚫 |
Recurring payments | ✅ | ✅ | 🚫 | 🚫 |
Historical data sync | ✅ | ✅ | ✅ | 🚫 |
Data retention | All time | All time | All time | 30-day retention |
Reporting | ✅ | ✅ | ✅ | 🚫 |
Add-ons | ||||
SMS | ✅ | ✅ | ✅ | 🚫 |
Pipelines | ✅ | ✅ | ✅ | 🚫 |
Pipelines & Sales Engagement | ✅ | ✅ | ✅ | 🚫 |
Custom reports | Included | ✅ | ✅ | 🚫 |
Transactional email | ✅ | ✅ | ✅ | ✅ |
Service & Support | ||||
Guides & tutorials | ✅ | ✅ | ✅ | ✅ |
Community access | ✅ | ✅ | ✅ | ✅ |
Email & chat support | Priority | Priority | Basic | Basic |
Onboarding & migration support | Priority | Priority | Basic | Basic |
Dedicated account team | ✅ | 🚫 | 🚫 | 🚫 |
Uptime SLA | ✅ | 🚫 | 🚫 | 🚫 |
Complimentary resources
With each plan, you can access the following free resources:
- ActiveOnboarding (formerly Accelerated onboarding)
- Video tutorials
- Contact migration
- Chat and ticket support
- Customer enablement workshops
- Help Center articles