Overview of 2024 ActiveCampaign plans

ActiveCampaign offers different plans to help you expand and grow your business with marketing automation. These plans include the ability to drive sales, improve customer retention, and boost engagement.

With our tiered options, you can select the plan that best suits your business needs and customize it further with our SMS, Custom Reporting, Transactional Email, and Enhanced CRM add-ons. 

In this article, you’ll learn about ActiveCampaign’s pricing plans and features available. For specific information on costs, please visit our pricing page

  Starting June 3, 2024 pricing plans (outlined below) will be available for new customers. Current customers (customers who purchased a plan before June 3, 2024) will remain on their current plan - ActiveCampaign for Marketing, ActiveCampaign for Sales, or the Marketing and Sales bundle package. 

Plan types

ActiveCampaign offers the following base plans:

Plan name Description Included features
Starter Plan - Email Marketing & Marketing Automation Essentials Tailored for individuals seeking solutions for their Email Marketing and Marketing Automation essentials, such as sending campaigns and organizing contact data. This plan also includes light automation capabilities to streamline workflows.
  • 1 User seat
  • Ability to purchase 1 additional user seat
  • 5 actions per automation
  • Email marketing automation
  • Third-party integrations
  • Basic ecommerce integrations (Shopify, WooCommerce, Square)
  • Email designer & forms
  • Website tracking
  • Campaign reporting
  • Ability to perform A/B campaign tests
  • Ability to purchase the Transaction Email add-on
Plus Plan - Advanced Marketing Automation Perfect for customers and prospects advancing from beginner tools, this plan offers more advanced marketing automation options and optimization features to enhance campaign effectiveness and audience engagement. Everything in Starter &:
  • 1 User seat
  • Ability to purchase additional user seats
  • Basic suite of automation triggers and actions
  • Multichannel marketing automation
  • Landing pages
  • Native Ad platforms
  • Web Push notifications
  • AI content generation
  • Custom user permissions
  • Basic segmentation
  • Basic reporting and analytics
  • Ability to purchase any add-on
Professional Plan - Omni-Channel Marketing Automation Designed for businesses requiring full omnichannel marketing automation capabilities, this plan empowers users to create cohesive marketing strategies across multiple channels, ensuring a seamless customer experience. Everything in Plus &:
  • 3 user seats
  • Ability to purchase additional user seats
  • Advanced suite of automation triggers and actions
  • Advanced segmentation
  • Advanced reporting and analytics
  • Connected automations
  • Campaign Automation A/B testing
  • Conditional content
  • Predictive sending
  • Revenue and conversion attribution
  • Custom event tracking
  • Ability to purchase any add-on 
  • Priority email and chat support & advanced onboarding
Enterprise Plan - Secure and Supported Marketing Offering enterprise-level security and dedicated support, this plan is ideal for organizations prioritizing robust security measures and comprehensive assistance to drive their marketing initiatives forward. Everything in Professional &:
  • 5 user seats
  • Ability to purchase additional user seats
  • Custom reporting
  • Unlimited inbox preview and testing
  • Single sign-on
  • HIPAA support
  • Premium suite of automation triggers and actions
  • Premium segmentation
  • Premium reporting and analytics
  • Access to premium CRM integrations - Salesforce, Microsoft Dynamics 365, and Zendesk Sell
  • Ability to purchase any add-on 
  • Dedicated team to support you

Add-on packages

Depending on your base plan (outlined above), you can also purchase one of our enhanced CRM add-ons (Pipeline & Sales Engagement or Sales Engagement) and/or any of the following add-ons: SMS, Custom Reporting, and Transactional Emails.

You must have a base plan before you can purchase an add-on package.

Add-on package name Description Plan(s) required for add-on
Transactional Email

This add-on uses Postmark.


The following automation actions and triggers are available with this add-on:

  • Send transactional email
Starter, Plus, Professional, or Enterprise
SMS

With this add-on, you can use the “Send SMS” automation action to send SMS messages to your contacts. 

You can also view replies to your SMS messages.

Plus, Professional, or Enterprise
Custom Reports

Create reports that give you a complete view of marketing and sales. This will help you discover trends and areas of opportunity and grow your business with the specific data you need.

Included with the Enterprise plan.

Plus or Professional


 

Pipelines and Sales Engagement - Enhanced CRM

Use our Deals feature to automate your pipeline and contact enrichment. 

See the table below for a list of included features.

Plus, Professional, or Enterprise
Sales Engagement - Enhanced CRM

Use our Deals feature to automate your deal pipeline, lead engagement, and contact data enrichment. You can also manage and drive sales and send 1:1 emails with prospects and customers. 

See the table below for a list of included features.

Plus, Professional, or Enterprise

 

Pipelines and Sales Engagement features

The following items are included with the Pipelines and Sales Engagement add-on package:

  • Automation triggers
Deal stage changes Account field changes
Deal status changes Actions
Deal owner changes Update an account field
Enters a pipeline Add an account note
Deal field changes Update an account owner
File is downloaded Add contact to account

 

  • Automation Actions
Add a deal Update a custom deal field
Update a title Add a deal task
Update a status Add a deal note
Update a deal owner Complete a deal task
Update a value Adjust a deal score
Update a stage  

 

  • Reports
Deal overview Sales performance
Deal owner overview Task overview
Funnel Deal forecast

 

Sales Engagement add-on features

The Sales Engagement add-on includes everything available with the Pipelines and Sales Engagement add-on, plus:

Automation actions  Automation triggers Reports
Send 1:1 email

Deal field changes and 

Sentiment analysis

Automated 1:1 emails

Trial accounts

If you’re not ready to commit to a paid plan, you can sign up for a free 14-day trial. Trial accounts are based on the Professional plan. In addition, you can test our Sales Engagement add-on and Salesforce integration to ensure we’re the right fit for your needs.

Full feature and plan tier breakdown chart

  Enterprise Pro Plus Starter
Key features        
Email sends 15x contact limit 12x contact limit 10x contact limit 10x contact limit
Users 5 3 1 1
Multi-step marketing automation
Automation triggers & actions Premium Advanced Basic 5 actions per automation
Email campaigns & newsletters

SMS

Add-on

🚫
Web forms Basic & inline only
Landing pages 🚫
Email & landing page templates Email only
A/B testing Email & automation Email & automation Email only Email only
AI content generation 🚫
Conditional content 🚫 🚫
Predictive Content & Sending (AI) 🚫 🚫
Segmentation Premium Advanced Basic Limited
Custom objects 🚫 🚫 🚫
AI automtion builder
850+ automation recipes
Marketing CRM
Enhanced CRM add-ons 🚫
900+ integrations
Shopify, Square, & WooCommerce integrations

Prospecting & retargeting ads

Google, Facebook, LinkedIn, etc.

🚫
Reporting & analytics Premium Advanced Basic Limited
Website tracking
Attribution & conversion tracking 🚫 🚫
Revenue reporting 🚫
Single Sign-On (SSO) 🚫 🚫 🚫
         
Channels        
Email

SMS

Add-on

🚫
Web forms Basic & inline only
Landing pages 🚫
Site messages 🚫

Websites

WordPress, Squarespace, Wix, etc.

Push notifications

Via integration

WhatsApp

Via integration

Prospecting & retargeting ads

Google, Facebook, LinkedIn, etc.

🚫
         
Automation        
Triggers & actions Premium Advanced Basic 5 actions per automation
AI automtion builder
Multiple triggers
Multi-step marketing automation
Omnichannel marketing automation 🚫
Email automation

SMS automation

Add-on

🚫
Sales automation 🚫
Ecommerce automation
A/B testing Email & automation Email & automation Email only Email only
Branching & routing Premium Advanced Basic 🚫
Connected automations 🚫 🚫
Automations map 🚫 🚫
Activity feed
850+ automation recipes
         
Campaigns        
Email sends 15x contact limit 12x contact limit 10x contact limit 10x contact limit
Email campaigns & newsletters
Scheduled, RSS-triggered, & date-based campaigns
Drag & drop email designer
WYSIWYG, rich-text, & HTML editors
250+ layouts & pre-built email templates
A/B & multivariate testing (MVT)
Content manager
Dynamic content
AI content generation 🚫
Conditional content 🚫 🚫
Predictive Content (AI) 🚫 🚫
Predictive Sending (AI) 🚫 🚫
Spam check (AI)
Inbox preview & testing Unlimited 5 per month 5 per month 🚫
Gmail & Outlook integrations
Social posting & scheduling
Auto-responder & reply templates

Transactional email

Add-on

         
CRM        
Contact profiles
Lists Up to 5
Tags

Premium CRM integrations

Salesforce, Microsoft Dynamics, & Zendesk Sell

🚫 🚫 🚫

Standard CRM integrations

Freshsales, Pipedrive, Zoho, etc.

ActiveCampaign mobile app
Account records 🚫 🚫 🚫
  Pipeline & Sales Engagement add-ons  
Pipeline management 🚫
Deal records 🚫
Account records 🚫
Lead scoring 🚫
  Sales Engagement add-on only  
1:1 email 🚫
Win Probability (AI) 🚫
Sentiment Analysis (AI) 🚫
         
Segmentation & Personalization        
Segmentation Premium Advanced Basic Limited
Saved segments
Custom fields
Custom objects 🚫 🚫 🚫
Merge & personalization fields
Dynamic content
AI content generation 🚫
Conditional content 🚫 🚫
Predictive Content (AI) 🚫 🚫
Predictive Sending (AI) 🚫 🚫
Spam check (AI)
Suggested actions (AI)
         
Tracking & Reporting        
Website tracking
Link tracking
Attribution tracking 🚫 🚫
Conversion tracking 🚫 🚫
Custom event tracking 🚫
Goals 🚫
Automation reporting
Contact & subscriber reporting
Campaign reporting
Sales reporting 🚫
Revenue reporting 🚫
Ecommerce reporting 🚫

Custom reporting

Add-on

Included 🚫
         
Integrations        
900+ integrations
Gmail & Outlook
Zapier
Google, Facebook, & LinkedIn ads 🚫
Calendly & Eventbrite 🚫
PayPal & Stripe 🚫
Slack 🚫
Docusign 🚫 🚫

Standard ecommerce integrations

Shopify, Square, & WooCommerce

Premium ecommerce integrations

BigCommerce, Magento, & Shopify Plus

🚫 🚫

Standard CRM integrations

Freshsales, Pipedrive, Zoho, etc.

Premium CRM integrations

Salesforce, Microsoft Dynamics, & Zendesk Sell

🚫 🚫 🚫
Zendesk 🚫 🚫 🚫
API & webhooks
         
Platform        
Users 5 3 1 1
Custom user permissions 🚫
Unlimited inactive contacts
Custom mailserver domain
Custom account domain 🚫
Custom branded forms & landing pages 🚫
Database sync 🚫
Single Sign-On (SSO) 🚫 🚫 🚫
HIPAA support 🚫 🚫 🚫
Mobile apps
         
Ecommerce        

Standard ecommerce integrations

Shopify, Square, & WooCommerce

Premium ecommerce integrations

BigCommerce, Magento, & Shopify Plus

🚫 🚫
Abandoned cart
Product catalog & blocks 🚫
Coupons 🚫
Recurring payments 🚫 🚫
Historical data sync 🚫
Data retention All time All time All time 30-day retention
Reporting 🚫
         
Add-ons        
SMS 🚫
Pipelines 🚫
Pipelines & Sales Engagement 🚫
Custom reports Included 🚫
Transactional email
         
Service & Support        
Guides & tutorials
Community access
Email & chat support Priority Priority Basic Basic
Onboarding & migration support Priority Priority Basic Basic
Dedicated account team 🚫 🚫 🚫
Uptime SLA 🚫 🚫 🚫

Complimentary resources

With each plan, you can access the following free resources:

  • ActiveOnboarding (formerly Accelerated onboarding)
  • Video tutorials
  • Contact migration
  • Chat and ticket support
  • Customer enablement workshops
  • Help Center articles
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