Overview of 2024 ActiveCampaign plans

Sarah N

Last updated August 16, 2024 14:19

ActiveCampaign offers different plans to help you expand and grow your business with marketing automation. These plans include the ability to drive sales, improve customer retention, and boost engagement.

With our tiered options, you can select the plan that best suits your business needs and customize it further with our SMS, Custom Reporting, Transactional Email, and Enhanced CRM add-ons.

In this article, you’ll learn about ActiveCampaign’s pricing plans and features available. For specific information on costs, please visit our pricing page.

Plan types

ActiveCampaign offers the following base plans:

Plan name	Description	Included features
Starter Plan - Email Marketing & Marketing Automation Essentials	Tailored for individuals seeking solutions for their Email Marketing and Marketing Automation essentials, such as sending campaigns and organizing contact data. This plan also includes light automation capabilities to streamline workflows. *Existing customers do not qualify for this plan.	1 User seat Ability to purchase 1 additional user seat 5 actions per automation Email marketing automation Third-party integrations Basic ecommerce integrations (Shopify, WooCommerce, Square) Email designer & forms Website tracking Campaign reporting Ability to perform A/B campaign tests Ability to purchase the Transaction Email add-on
Plus Plan - Advanced Marketing Automation	Perfect for customers and prospects advancing from beginner tools, this plan offers more advanced marketing automation options and optimization features to enhance campaign effectiveness and audience engagement.	Everything in Starter &: 1 User seat Ability to purchase additional user seats Basic suite of automation triggers and actions Multichannel marketing automation Landing pages Native Ad platforms Web Push notifications AI content generation Custom user permissions Basic segmentation Basic reporting and analytics Ability to purchase any add-on
Professional Plan - Omni-Channel Marketing Automation	Designed for businesses requiring full omnichannel marketing automation capabilities, this plan empowers users to create cohesive marketing strategies across multiple channels, ensuring a seamless customer experience.	Everything in Plus &: 3 user seats Ability to purchase additional user seats Advanced suite of automation triggers and actions Advanced segmentation Advanced reporting and analytics Connected automations Campaign Automation A/B testing Conditional content Predictive sending Revenue and conversion attribution Custom event tracking Ability to purchase any add-on Priority email and chat support & advanced onboarding
Enterprise Plan - Secure and Supported Marketing	Offering enterprise-level security and dedicated support, this plan is ideal for organizations prioritizing robust security measures and comprehensive assistance to drive their marketing initiatives forward.	Everything in Professional &: 5 user seats Ability to purchase additional user seats Custom reporting Unlimited inbox preview and testing Single sign-on HIPAA support Premium suite of automation triggers and actions Premium segmentation Premium reporting and analytics Access to premium CRM integrations - Salesforce, Microsoft Dynamics 365, and Zendesk Sell Ability to purchase any add-on Dedicated team to support you

Add-on packages

Depending on your base plan (outlined above), you can also purchase one of our enhanced CRM add-ons (Pipeline & Sales Engagement or Sales Engagement) and/or any of the following add-ons: SMS, Custom Reporting, and Transactional Emails.

You must have a base plan before you can purchase an add-on package.

Add-on package name	Description	Plan(s) required for add-on
Transactional Email	This add-on uses Postmark. The following automation actions and triggers are available with this add-on: Send transactional email	Starter, Plus, Professional, or Enterprise
SMS	With this add-on, you can use the “Send SMS” automation action to send SMS messages to your contacts. You can also view replies to your SMS messages.	Plus, Professional, or Enterprise
Custom Reports	Create reports that give you a complete view of marketing and sales. This will help you discover trends and areas of opportunity and grow your business with the specific data you need. Included with the Enterprise plan.	Plus or Professional
Pipelines and Sales Engagement - Enhanced CRM	Use our Deals feature to automate your pipeline and contact enrichment. See the table below for a list of included features.	Plus, Professional, or Enterprise
Sales Engagement - Enhanced CRM	Use our Deals feature to automate your deal pipeline, lead engagement, and contact data enrichment. You can also manage and drive sales and send 1:1 emails with prospects and customers. See the table below for a list of included features.	Plus, Professional, or Enterprise

Pipelines and Sales Engagement features

The following items are included with the Pipelines and Sales Engagement add-on package:

Automation triggers

Deal stage changes	Account field changes
Deal status changes	Actions
Deal owner changes	Update an account field
Enters a pipeline	Add an account note
Deal field changes	Update an account owner
File is downloaded	Add contact to account

Automation Actions

Add a deal	Update a custom deal field
Update a title	Add a deal task
Update a status	Add a deal note
Update a deal owner	Complete a deal task
Update a value	Adjust a deal score
Update a stage

Reports

Deal overview	Sales performance
Deal owner overview	Task overview
Funnel	Deal forecast

Sales Engagement add-on features

The Sales Engagement add-on includes everything available with the Pipelines and Sales Engagement add-on, plus:

Automation actions

Automation triggers

Reports

Send 1:1 email

Deal field changes and

Sentiment analysis

Automated 1:1 emails

Trial accounts

If you’re not ready to commit to a paid plan, you can sign up for a free 14-day trial. Trial accounts are based on the Professional plan. In addition, you can test our Sales Engagement add-on and Salesforce integration to ensure we’re the right fit for your needs.

Full feature and plan tier breakdown chart

	Enterprise	Pro	Plus	Starter
Key features
Email sends	15x contact limit	12x contact limit	10x contact limit	10x contact limit
Users	5	3	1	1
Multi-step marketing automation	✅	✅	✅	✅
Automation triggers & actions	Premium	Advanced	Basic	5 actions per automation
Email campaigns & newsletters	✅	✅	✅	✅
SMS Add-on	✅	✅	✅	🚫
Web forms	✅	✅	✅	Basic & inline only
Landing pages	✅	✅	✅	🚫
Email & landing page templates	✅	✅	✅	Email only
A/B testing	Email & automation	Email & automation	Email only	Email only
AI content generation	✅	✅	✅	🚫
Conditional content	✅	✅	🚫	🚫
Predictive Content & Sending (AI)	✅	✅	🚫	🚫
Segmentation	Premium	Advanced	Basic	Limited
Custom objects	✅	🚫	🚫	🚫
AI automtion builder	✅	✅	✅	✅
850+ automation recipes	✅	✅	✅	✅
Marketing CRM	✅	✅	✅	✅
Enhanced CRM add-ons	✅	✅	✅	🚫
900+ integrations	✅	✅	✅	✅
Shopify, Square, & WooCommerce integrations	✅	✅	✅	✅
Prospecting & retargeting ads Google, Facebook, LinkedIn, etc.	✅	✅	✅	🚫
Reporting & analytics	Premium	Advanced	Basic	Limited
Website tracking	✅	✅	✅	✅
Attribution & conversion tracking	✅	✅	🚫	🚫
Revenue reporting	✅	✅	✅	🚫
Single Sign-On (SSO)	✅	🚫	🚫	🚫

Channels
Email	✅	✅	✅	✅
SMS Add-on	✅	✅	✅	🚫
Web forms	✅	✅	✅	Basic & inline only
Landing pages	✅	✅	✅	🚫
Site messages	✅	✅	✅	🚫
Websites WordPress, Squarespace, Wix, etc.	✅	✅	✅	✅
Push notifications Via integration	✅	✅	✅	✅
WhatsApp Via integration	✅	✅	✅	✅
Prospecting & retargeting ads Google, Facebook, LinkedIn, etc.	✅	✅	✅	🚫

Automation
Triggers & actions	Premium	Advanced	Basic	5 actions per automation
AI automtion builder	✅	✅	✅	✅
Multiple triggers	✅	✅	✅	✅
Multi-step marketing automation	✅	✅	✅	✅
Omnichannel marketing automation	✅	✅	✅	🚫
Email automation	✅	✅	✅	✅
SMS automation Add-on	✅	✅	✅	🚫
Sales automation	✅	✅	✅	🚫
Ecommerce automation	✅	✅	✅	✅
A/B testing	Email & automation	Email & automation	Email only	Email only
Branching & routing	Premium	Advanced	Basic	🚫
Connected automations	✅	✅	🚫	🚫
Automations map	✅	✅	🚫	🚫
Activity feed	✅	✅	✅	✅
850+ automation recipes	✅	✅	✅	✅

Campaigns
Email sends	15x contact limit	12x contact limit	10x contact limit	10x contact limit
Email campaigns & newsletters	✅	✅	✅	✅
Scheduled, RSS-triggered, & date-based campaigns	✅	✅	✅	✅
Drag & drop email designer	✅	✅	✅	✅
WYSIWYG, rich-text, & HTML editors	✅	✅	✅	✅
250+ layouts & pre-built email templates	✅	✅	✅	✅
A/B & multivariate testing (MVT)	✅	✅	✅	✅
Content manager	✅	✅	✅	✅
Dynamic content	✅	✅	✅	✅
AI content generation	✅	✅	✅	🚫
Conditional content	✅	✅	🚫	🚫
Predictive Content (AI)	✅	✅	🚫	🚫
Predictive Sending (AI)	✅	✅	🚫	🚫
Spam check (AI)	✅	✅	✅	✅
Inbox preview & testing	Unlimited	5 per month	5 per month	🚫
Gmail & Outlook integrations	✅	✅	✅	✅
Auto-responder & reply templates	✅	✅	✅	✅
Transactional email Add-on	✅	✅	✅	✅

CRM
Contact profiles	✅	✅	✅	✅
Lists	✅	✅	✅	Up to 5
Tags	✅	✅	✅	✅
Premium CRM integrations Salesforce, Microsoft Dynamics, & Zendesk Sell	✅	🚫	🚫	🚫
Standard CRM integrations Freshsales, Pipedrive, Zoho, etc.	✅	✅	✅	✅
ActiveCampaign mobile app	✅	✅	✅	✅
Account records	✅	🚫	🚫	🚫
	*Pipeline & Sales Engagement add-ons*
Pipeline management	✅	✅	✅	🚫
Deal records	✅	✅	✅	🚫
Account records	✅	✅	✅	🚫
Lead scoring	✅	✅	✅	🚫
	*Sales Engagement add-on only*
1:1 email	✅	✅	✅	🚫
Win Probability (AI)	✅	✅	✅	🚫
Sentiment Analysis (AI)	✅	✅	✅	🚫

Segmentation & Personalization
Segmentation	Premium	Advanced	Basic	Limited
Saved segments	✅	✅	✅	✅
Custom fields	✅	✅	✅	✅
Custom objects	✅	🚫	🚫	🚫
Merge & personalization fields	✅	✅	✅	✅
Dynamic content	✅	✅	✅	✅
AI content generation	✅	✅	✅	🚫
Conditional content	✅	✅	🚫	🚫
Predictive Content (AI)	✅	✅	🚫	🚫
Predictive Sending (AI)	✅	✅	🚫	🚫
Spam check (AI)	✅	✅	✅	✅
Suggested actions (AI)	✅	✅	✅	✅

Tracking & Reporting
Website tracking	✅	✅	✅	✅
Link tracking	✅	✅	✅	✅
Attribution tracking	✅	✅	🚫	🚫
Conversion tracking	✅	✅	🚫	🚫
Custom event tracking	✅	✅	✅	🚫
Goals	✅	✅	✅	🚫
Automation reporting	✅	✅	✅	✅
Contact & subscriber reporting	✅	✅	✅	✅
Campaign reporting	✅	✅	✅	✅
Sales reporting	✅	✅	✅	🚫
Revenue reporting	✅	✅	✅	🚫
Ecommerce reporting	✅	✅	✅	🚫
Custom reporting Add-on	Included	✅	✅	🚫

Integrations
900+ integrations	✅	✅	✅	✅
Gmail & Outlook	✅	✅	✅	✅
Zapier	✅	✅	✅	✅
Google, Facebook, & LinkedIn ads	✅	✅	✅	🚫
Calendly & Eventbrite	✅	✅	✅	🚫
PayPal & Stripe	✅	✅	✅	🚫
Slack	✅	✅	✅	🚫
Docusign	✅	✅	🚫	🚫
Standard ecommerce integrations Shopify, Square, & WooCommerce	✅	✅	✅	✅
Premium ecommerce integrations BigCommerce, Magento, & Shopify Plus	✅	✅	🚫	🚫
Standard CRM integrations Freshsales, Pipedrive, Zoho, etc.	✅	✅	✅	✅
Premium CRM integrations Salesforce, Microsoft Dynamics, & Zendesk Sell	✅	🚫	🚫	🚫
Zendesk	✅	🚫	🚫	🚫
API & webhooks	✅	✅	✅	✅

Platform
Users	5	3	1	1
Custom user permissions	✅	✅	✅	🚫
Unlimited inactive contacts	✅	✅	✅	✅
Custom mailserver domain	✅	✅	✅	✅
Custom account domain	✅	✅	✅	🚫
Custom branded forms & landing pages	✅	✅	✅	🚫
Database sync	✅	✅	✅	🚫
Single Sign-On (SSO)	✅	🚫	🚫	🚫
HIPAA support	✅	🚫	🚫	🚫
Mobile apps	✅	✅	✅	✅

Ecommerce
Standard ecommerce integrations Shopify, Square, & WooCommerce	✅	✅	✅	✅
Premium ecommerce integrations BigCommerce, Magento, & Shopify Plus	✅	✅	🚫	🚫
Abandoned cart	✅	✅	✅	✅
Product catalog & blocks	✅	✅	✅	🚫
Coupons	✅	✅	✅	🚫
Recurring payments	✅	✅	🚫	🚫
Historical data sync	✅	✅	✅	🚫
Data retention	All time	All time	All time	30-day retention
Reporting	✅	✅	✅	🚫

Add-ons
SMS	✅	✅	✅	🚫
Pipelines	✅	✅	✅	🚫
Pipelines & Sales Engagement	✅	✅	✅	🚫
Custom reports	Included	✅	✅	🚫
Transactional email	✅	✅	✅	✅

Service & Support
Guides & tutorials	✅	✅	✅	✅
Community access	✅	✅	✅	✅
Email & chat support	Priority	Priority	Basic	Basic
Onboarding & migration support	Priority	Priority	Basic	Basic
Dedicated account team	✅	🚫	🚫	🚫
Uptime SLA	✅	🚫	🚫	🚫

Complimentary resources

With each plan, you can access the following free resources:

ActiveOnboarding (formerly Accelerated onboarding)
Video tutorials
Contact migration
Chat and ticket support
Customer enablement workshops
Help Center articles