ActiveCampaign offers different plans to help you expand and grow your business with marketing automation. These plans include the ability to drive sales, improve customer retention, and boost engagement.
With our tiered options, you can select the plan that best suits your business needs and customize it further with our SMS, Custom Reporting, Transactional Email, and Enhanced CRM add-ons.
In this article, you’ll learn about ActiveCampaign’s pricing plans and features available.
For specific information on costs and what features are included, please visit our pricing page.
Plan types
Below are our plan types, including our base Email plans and WhatsApp plans. You can also combine a WhatsApp plan with a Plus, Professional, or Enterprise Email plan for a more robust experience.
Base Email plans
| Plan name | Description | Included features |
|
Starter Plan Email Marketing & Marketing Automation Essentials |
Tailored for individuals seeking solutions for their Email Marketing and Marketing Automation essentials, such as sending campaigns and organizing contact data.
This plan also includes light automation capabilities to streamline workflows.
*Existing customers do not qualify for this plan. |
1 User seat Ability to purchase 1 additional user seat Maximum 25,000 contacts 5 actions per automation Email marketing automation Third-party integrations Basic ecommerce integrations (Shopify, WooCommerce, Square) Email designer & forms Website tracking Campaign reporting Ability to perform A/B campaign tests Ability to purchase the Transaction Email add-on |
|
Plus Plan Advanced Marketing Automation |
Perfect for customers and prospects advancing from beginner tools.
This plan offers more advanced marketing automation options and optimization features to enhance campaign effectiveness and audience engagement. |
Everything in Starter and: 1 User seat Ability to purchase additional user seats Basic suite of automation triggers and actions Multichannel marketing automation Landing pages Native Ad platforms Web Push notifications AI content generation Custom user permissions Basic segmentation Basic reporting and analytics Ability to purchase any add-on |
|
Professional Plan Omni-Channel Marketing Automation |
Designed for businesses requiring full omnichannel marketing automation capabilities. This plan empowers users to create cohesive marketing strategies across multiple channels, ensuring a seamless customer experience. |
Everything in Plus and: 3 user seats Ability to purchase additional user seats Advanced suite of automation triggers and actions Advanced segmentation Advanced reporting and analytics Connected automations Campaign Automation A/B testing Conditional content Predictive sending Revenue and conversion attribution Custom event tracking Ability to purchase any add-on Priority email and chat support & advanced onboarding |
|
Enterprise Plan Secure and Supported Marketing |
Offering enterprise-level security and dedicated support. This plan is ideal for organizations that prioritize robust security measures and comprehensive support to drive their marketing initiatives forward. |
Everything in Professional and: 5 user seats Ability to purchase additional user seats Custom reporting Unlimited inbox preview and testing Single sign-on HIPAA support Premium suite of automation triggers and actions Premium segmentation Premium reporting and analytics Access to premium CRM integrations - Salesforce, Microsoft Dynamics 365, and Zendesk Sell Ability to purchase any add-on Dedicated team to support you |
WhatsApp Messaging plans
| Plan name | Description | Features |
|
Core plan
|
Get started with WhatsApp automation and chatbots. |
3 User seats Up to 2 WhatsApp lines Pre-paid monthly recurring credits 25X contact limit Shared team inbox Broadcast messaging Flows |
|
Advanced plan
|
Go further with advanced automation capabilities and team support. |
Everything in Core and: 5 User seats 5 WhatsApp lines Connected flows Advanced flow steps Team assignments Meta conversions Contact scoring |
| Premium plan | Automate WhatsApp messaging at scale with enterprise-level support. |
Everything in Advanced and: 8 user seats Up to 5 WhatsApp lines 100X contact limit Single sign-on (SSO) |
Add-on packages
Depending on your base plan (outlined above), you can also purchase one of our enhanced CRM add-ons (Pipeline & Sales Engagement or Sales Engagement) and/or any of the following add-ons: SMS, Custom Reporting, and Transactional Emails.
You must have a base plan in place before purchasing an add-on package.
| Add-on package name | Description | Plan(s) required for add-on |
| Transactional Email |
This add-on uses Postmark. The "Send a transactional email" automation action is available with this add-on. |
Starter, Plus, Professional, and Enterprise |
| SMS |
With this add-on, you can send broadcast SMS campaigns and use the “Send SMS” automation action to send SMS messages to your contacts. You can also view replies to your SMS messages. |
Plus, Professional, and Enterprise |
| Custom Reports |
Create reports that give you a complete view of marketing and sales. This will help you discover trends and areas of opportunity and grow your business with the specific data you need. |
Plus and Professional Included with the Enterprise plan. |
| Pipelines Enhanced CRM |
Use our Deals feature to automate your pipeline and contact enrichment. See the table below for a list of included features. |
Plus, Professional, and Enterprise |
| Sales Engagement Enhanced CRM |
Use our Deals feature to automate your deal pipeline, lead engagement, and contact data enrichment. You can also manage and drive sales and send 1:1 emails to prospects and customers. See the table below for a list of included features. |
Plus, Professional, and Enterprise |
Pipelines and Sales Engagement enhanced CRM add-ons features
The following items are included with the Pipelines enhanced CRM add-on package:
| Feature | Pipelines Engagement Enhanced CRM | Sales Engagement Enhanced CRM |
| Automation Triggers | ||
| Deal stage changes | ✅ | ✅ |
| Deal status changes | ✅ | ✅ |
| Deal value changes | ✅ | ✅ |
| Deal Owner changes | ✅ | ✅ |
| Enters a pipeline | ✅ | ✅ |
| Deal field changes | ✅ | ✅ |
| File is downloaded | ✅ | ✅ |
| Task is completed | ✅ | ✅ |
| Account field changes | ✅ | ✅ |
| Deal field changes - Win Probability | 🚫 |
✅ |
| Sentiment changes | 🚫 |
✅ |
| Automation Actions | ||
| Add a deal | ✅ | ✅ |
| Update a title | ✅ | ✅ |
| Update a status |
✅ |
✅ |
| Update a deal owner | ✅ |
✅ |
| Update a value | ✅ |
✅ |
| Update a stage |
✅ |
✅ |
| Update a custom deal field | ✅ |
✅ |
| Add a deal task | ✅ |
✅ |
| Add a deal note | ✅ |
✅ |
| Complete a deal task | ✅ |
✅ |
| Update an account field | ✅ |
✅ |
Add an account note |
✅ |
✅ |
| Update an account owner | ✅ |
✅ |
| Add contact to account | ✅ |
✅ |
| Adjust a deal score | ✅ |
✅ |
| Send a 1:1 email | 🚫 |
✅ |
|
|
|
| Reports |
|
|
| Deal Overview | ✅ |
✅ |
| Deal Owner Overview | ✅ |
✅ |
| Funnel | ✅ |
✅ |
| Sales Performance | ✅ |
✅ |
| Task Overview | ✅ |
✅ |
| Deal Forecast | ✅ |
✅ |
| Automated 1:1 Emails | 🚫 |
✅ |
Trial accounts
If you’re not ready to commit to a paid plan, you can sign up for a free 14-day trial. Trial accounts are based on the Professional plan. In addition, you can test our Sales Engagement add-on and Salesforce integration to ensure we’re the right fit for your needs.
Complimentary resources
With each plan, you can access the following free resources:
- ActiveOnboarding (formerly Accelerated onboarding)
- Video tutorials
- Contact migration
- Chat and ticket support
- Customer enablement workshops
- Help Center articles