Overview of ActiveCampaign Marketing, Sales, and bundle plans

In this article, you’ll learn about ActiveCampaign’s Marketing, Sales, and bundle plans and features. These plans refer to customers who signed up for ActiveCampaign before June 3, 2024. 

These plans will be deprecated by the end of 2024, and everyone will be moved to our new plan tiers. Learn more about 2024 ActiveCampaign pricing plans.

  Starting June 3, 2024 new pricing plans will be available for new customers. Learn more about 2024 ActiveCampaign pricing plans. Current customers (customers who purchased a plan before June 3, 2024) will remain on their current plan - ActiveCampaign for Marketing, ActiveCampaign for Sales, or the Marketing and Sales bundle package.

General breakdown of plan types

  ActiveCampaign Marketing plans ActiveCampaign Sales plans ActiveCampaign Marketing and Sales bundle
Email Campaigns 🚫
Forms
Pages 🚫
Contact Scoring
Site Tracking
Email Automation 🚫
Deals CRM 🚫
Sales Automation 🚫
Sales Engagement Automation (1:1 Email) 🚫
Ecommerce Integration 🚫
Ecommerce Automation 🚫
CX Apps

ActiveCampaign Marketing plans full feature and plan tier breakdown chart

ActiveCampaign Marketing plans
Tier Lite Plus Professional Enterprise
Limiters        
Contacts by bracket by bracket by bracket by bracket
User Seats 1 3 5 10
Email Sends 10X post 300K contacts 10X post 300K contacts 10X post 300K contacts 10X post 300K contacts
         
Channels        
Email
SMS 🚫 with SMS add-on with SMS add-on with SMS add-on
Forms Basic and Inline Only
Landing Pages 🚫
Facebook Custom Audiences 🚫
Facebook Lead Ads 🚫
Google Ads 🚫
LinkedIn Ads 🚫
Site Messages 🚫 🚫
Mobile Apps
Inbox Browser Extension
         
Automation        
Email Automation
SMS Automation 🚫 with SMS add-on with SMS add-on with SMS add-on
Automation Recipes
Automations Map 🚫
CXApps
DeepData Ecommerce Integrations 🚫
Salesforce & MS Dynamics Integrations 🚫 🚫
Sales Automation (triggers & actions) 🚫 🚫 🚫 🚫
Ecommerce Automation (triggers & actions) 🚫
Contact Scoring 🚫
Conversions 🚫 🚫
Segmentation
Split Automations 🚫 🚫
Custom Objects 🚫 🚫 🚫
         
         
Campaigns        
Email Campaigns
Content Manager
Email Templates
Inbox preview (Email testing) 🚫 5/month 5/month Unlimited
Lists
Abandoned Cart 🚫
Product Block 🚫
Conditional Content 🚫
Predictive Content 🚫 🚫
Predictive Sending 🚫 🚫
         
CRM        
Deals 🚫 🚫 🚫 🚫
Accounts 🚫 🚫
Deal Pipelines 🚫 🚫 🚫 🚫
Deal Scoring 🚫 🚫 🚫 🚫
Tasks 🚫 🚫 🚫 🚫
Task Outcomes 🚫 🚫 🚫 🚫
Notifications 🚫 🚫 🚫 🚫
Sales Engagement Automation 🚫 🚫 🚫 🚫
Win Probability 🚫 🚫 🚫 🚫
         
Tracking & Reporting        
Site Tracking
Link & Event Tracking
Marketing Revenue Report
Attribution 🚫 🚫
Automation Reports
Campaign Reports
Deal Reports 🚫 🚫 🚫 🚫
Revenue Reports 🚫
Store Performance 🚫
Goal Reports
Sentiment Analysis 🚫 🚫 🚫 🚫
Custom Reports 🚫 🚫 🚫
         
Platform & Support        
Custom user permissions 🚫
SSO 🚫 🚫 🚫
HIPAA compliance 🚫 🚫 🚫
API & Webhooks
Database Sync 🚫
Uptime SLA 🚫 🚫 🚫
Custom Account Domain 🚫
Custom Mailserver Domain
Free custom email design service 🚫
Remove AC Branding 🚫
Custom implementation service 🚫
Account Activity Logs 🚫 🚫 🚫
         
Add-ons        
SMS 🚫
Transactional Email (Postmark)

ActiveCampaign Sales plans full feature and plan tier breakdown chart

ActiveCampaign Sales plans
Tier Plus Professional Enterprise
Limiters      
Contacts      
User Seats Per Seat Per Seat Per Seat
Email Sends      
       
Channels      
Email 🚫 🚫 🚫
SMS with SMS add-on with SMS add-on with SMS add-on
Forms
Landing Pages 🚫 🚫 🚫
Facebook Custom Audiences 🚫 🚫 🚫
Facebook Lead Ads 🚫
Google Ads 🚫
LinkedIn Ads 🚫
Site Messages 🚫 🚫 🚫
Mobile Apps
Inbox Browser Extension
       
Automation      
Email Automation 🚫 🚫 🚫
SMS Automation with SMS add-on with SMS add-on with SMS add-on
Automation Recipes
Automations Map 🚫
CXApps
DeepData Ecommerce Integrations 🚫 🚫 🚫
Salesforce & MS Dynamics Integrations 🚫 🚫 🚫
Sales Automation (triggers & actions)
Ecommerce Automation (triggers & actions) 🚫 🚫 🚫
Contact Scoring
Conversions 🚫 🚫 🚫
Segmentation
Split Automations 🚫
Custom Objects 🚫 🚫
       
       
Campaigns      
Email Campaigns 🚫 🚫 🚫
Content Manager 🚫 🚫 🚫
Email Templates 🚫 🚫 🚫
Inbox preview (Email testing) 🚫 🚫 🚫
Lists 🚫 🚫 🚫
Abandoned Cart 🚫 🚫 🚫
Product Block 🚫 🚫 🚫
Conditional Content 🚫 🚫 🚫
Predictive Content 🚫 🚫 🚫
Predictive Sending 🚫 🚫 🚫
       
CRM      
Deals
Accounts
Deal Pipelines
Deal Scoring
Tasks
Task Outcomes
Notifications
Sales Engagement Automation 🚫
Win Probability 🚫
       
Tracking & Reporting      
Site Tracking
Link & Event Tracking
Marketing Revenue Report 🚫 🚫 🚫
Attribution 🚫 🚫 🚫
Automation Reports
Campaign Reports 🚫 🚫 🚫
Deal Reports
Revenue Reports 🚫 🚫 🚫
Store Performance 🚫 🚫 🚫
Goal Reports
Sentiment Analysis 🚫
Custom Reports 🚫 🚫
       
Platform & Support      
Custom user permissions
SSO 🚫 🚫
HIPAA compliance 🚫 🚫
API & Webhooks
Database Sync
Uptime SLA 🚫 🚫
Custom Account Domain 🚫 🚫 🚫
Custom Mailserver Domain 🚫 🚫 🚫
Free custom email design service 🚫 🚫 🚫
Remove AC Branding
Custom implementation service 🚫 🚫
Account Activity Logs 🚫 🚫
       
Add-ons      
SMS
Transactional Email (Postmark)

ActiveCampaign Marketing and Sales bundle plans full feature and plan tier breakdown chart

ActiveCampaign Marketing and Sales bundle plans
Tier Plus Professional Enterprise
Limiters      
Contacts by bracket by bracket by bracket
User Seats 5 10 15
Email Sends 10X post 300K 10X post 300K 10X post 300K
       
Channels      
Email
SMS with SMS add-on with SMS add-on with SMS add-on
Forms
Landing Pages
Facebook Custom Audiences
Facebook Lead Ads
Google Ads
LinkedIn Ads
Site Messages 🚫
Mobile Apps
Inbox Browser Extension
       
Automation      
Email Automation
SMS Automation with SMS add-on with SMS add-on with SMS add-on
Automation Recipes
Automations Map
CXApps
DeepData Ecommerce Integrations
Salesforce & MS Dynamics Integrations 🚫
Sales Automation (triggers & actions)
Ecommerce Automation (triggers & actions)
Contact Scoring
Conversions 🚫
Segmentation
Split Automations 🚫
Custom Objects 🚫 🚫
       
       
Campaigns      
Email Campaigns
Content Manager
Email Templates
Inbox preview (Email testing) 5/month 5/month Unlimited
Lists
Abandoned Cart
Product Block
Conditional Content
Predictive Content 🚫
Predictive Sending 🚫
       
CRM      
Deals
Accounts
Deal Pipelines
Deal Scoring
Tasks
Task Outcomes
Notifications
Sales Engagement Automation 🚫
Win Probability 🚫
       
Tracking & Reporting      
Site Tracking
Link & Event Tracking
Marketing Revenue Report
Attribution 🚫
Automation Reports
Campaign Reports
Deal Reports
Revenue Reports
Store Performance
Goal Reports
Sentiment Analysis 🚫
Custom Reports 🚫 🚫
       
Platform & Support      
Custom user permissions
SSO 🚫 🚫
HIPAA compliance 🚫 🚫
API & Webhooks
Database Sync
Uptime SLA 🚫 🚫
Custom Account Domain
Custom Mailserver Domain
Free custom email design service
Remove AC Branding
Custom implementation service
Account Activity Logs 🚫 🚫
       
Add-ons      
SMS
Transactional Email (Postmark)

Add-on options

There are two add-on options available with these plans: SMS and Transactional Email. The charts below explain what plan and tier the add-ons are available for purchase.

SMS Add-on

SMS Add-on
  Lite Plus Professional Enterprise
ActiveCampaign Marketing 🚫
ActiveCampaign Sales N/A
ActiveCampaign Marketing and Sales bundle N/A

 

Transactional Email Add-on

Transactional Email Add-on
  Lite Plus Professional Enterprise
ActiveCampaign Marketing
ActiveCampaign Sales N/A
ActiveCampaign Marketing and Sales bundle N/A
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