ACHQ provides campaign statistics for each campaign sent. This offers franchisors transparency into the performance of campaigns across your subaccounts and empowers you to manage your business effectively.
How to access and pull ACHQ statistics
- Click Campaigns on the left menu.
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Use the Search tool or Scroll down to find a specific campaign.
Note that the status of the campaign must be “Sent” in order to view Statistics.
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Click on the “Actions” icon
.
- Navigate to the “Statistics” tab.
- Click “Generate Report.” This will run a report from all the connected subaccounts to bring back campaign data.
Information included in the Statistics report
The Statistics report will provide the following metrics:
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Recipients
The total number of contacts in the account that were sent the campaign -
Open Rate
Unique number of opens for that Campaign. -
Subscriber CTR
The number of recipients that clicked through the campaign -
Unique CTR
The number of links within a campaign that were clicked per recipient -
Total CTR
The total clicks that have happened within a campaign across all recipients -
Soft Bounces
Soft bounces indicate a temporary delivery issue -
Hard Bounces
A hard bounce indicates a permanent reason an email can't be delivered, like email address does not exist or the recipient blocked delivery -
Unsubscribes
Percentage of the number of unique unsubscribes/the total number of sends. -
Revenue
The total amount of ecommerce revenue generated by a campaign. Note that you must connect a Deep Data integration to see this information.
Other Actions on the Statistics Tab
- Click on “Regenerate” to generate a new report and update the Timestamp
- Click on “Export” to generate a .csv file of the statistics tab
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Click on the AC icon
to log in to the subaccount
Frequently Asked Questions
Why do statistics have to be regenerated?
Some customers may be used to real-time data and wonder why they have to regenerate statistics. For ACHQ, regenerating statistics allows the platform to be faster by manually generating new data when needed instead of automatically generating real-time data. Regenerating statistics is quick, and the Last updated time stamp will update once it’s completed.
How is Revenue calculated?
The revenue data in the diagnostics report helps admins understand how marketing communications are contributing to overall store sales. More details here.