AI Brand kit overview

With the ActiveCampaign AI Brand kit, you can import colors, fonts, and logos from your website to generate on-brand email templates, content, and images.

In this article, you’ll learn the basics of the AI Brand kit.

Take note

Depending on your ActiveCampaign plan, your account may have one AI brand kit (available on all plans) or Multiple AI Brand kits, up to five brand kits (available on Plus, Professional, and Enterprise).

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How it works

To create your AI Brand kit, enter your business URL, and we will extract the logos, colors, and content provided on your website. We analyze this information to create AI-generated campaign templates. You can also easily edit your AI Brand kit as your business grows. This allows you to save time and quickly generate branded emails and content while maintaining a unified look and feel.

Multiple AI Brand kits allow you to store up to 5 brand kits in your ActiveCampaign account at one time. Multiple AI Brand kits are helpful if you send campaigns on behalf of more than one brand, as you can toggle between the different brand kits when choosing your campaign template.

How to create your AI Brand kit

1. Click Campaigns > Campaign Templates on the left menu.
2. In the “Auto-generate custom branded templates with AI” modal, enter your business URL, then click the “Import my brand kit” button.
   
   
   
   
3. Your brand information will be extracted from the URL provided and shown on the “Edit your brand kit” page with sample campaign templates.

How to access your AI Brand kit

Here is how you can access your AI Brand kit to view or edit:

1. Click Campaigns > Campaign Templates on the left menu.
2. Click the “Use AI templates” button.
3. Click “Edit your brand kit” in the top right corner of the "Made for you, in your brand" section.

How to create Multiple AI Brand kits

1. Click Settings > Brand Kits on the left menu.
2. Click the “Add a brand kit” button on the top right.
3. In the “Enter your URL and we’ll give you a head start” modal, enter your business URL, then click the “Submit” button.
4. Your brand information will be extracted from the URL provided and shown on the Settings > Brand Kits page.
5. Repeat steps 1-4 to create additional AI Brand kits.

How to access Multiple AI Brand kits

There are a few ways to access Multiple AI Brand kits to view, “Set as primary,” or edit:

Option 1: View, “Set as primary,” or edit

1. Click Settings > Brand Kits on the left menu.
2. To view or edit your brand kit: Click “Edit your brand kit” to the right of the brand kit.
3. To set an AI Brand kit as the primary brand kit: Click "Set as primary" on the right.

Option 2: View your Brand kit settings

1. Click Settings > Brand Kits on the left menu.
2. Click the arrow to the left of the brand kit you would like to view.
3. A dropdown will appear with the "Brand assets" and "Brand kit" details.

Option 3: View or edit

1. Click Settings > Brand Kits on the left menu.
2. Click the “Use AI templates” button.
3. Use the dropdown to choose which brand kit you would like to view.
4. Click “Edit your brand kit” in the top right corner of the "Made for you, in your brand" section.

How to access your AI Brand kit campaign templates

1. Click Campaigns > Campaign Templates on the left menu.
2. Click the "Use AI templates" button in the “Made for you, in your brand” modal.
3. When designing a campaign, your AI campaign templates can be found in the “Made for you, in your brand” modal of the "All Basic Templates" section.
4. For Multiple AI Brand kits, use the dropdown to choose which brand you want to view.

Learn more about campaign templates.

How to edit your AI Brand kit

In this section, we will cover the options to edit your AI Brand kit(s) after you click “Edit your brand kit." Once you are done editing your AI Brand kit, click the “Save brand” button in the bottom right.

At the top of the “Edit your brand kit” page, there are two tabs:

• Brand assets
  This section has all of the visual elements for your brand kit
• Brand kit details
  This section has the information we will use to generate relevant email content

Any edits made in these sections will be reflected in the sample campaign templates in real-time, helping you visualize the changes.

Brand assets

Company URL

This option allows you to import a new AI Brand kit with a new business URL.

1. Enter your business URL, then click “Import my brand kit.”
2. Click the “Yes, overwrite my brand” button. Note that any changes made to the existing brand kit will not be saved.
3. Your brand information will be extracted from the URL provided and shown on the “Edit your brand kit” page with sample campaign templates.

Company logos

This option allows you to view the imported logo on a dark or light background and add more logos. 

Recommended logo sizes are 200 X 100 pixels for 2:1 ratio logos and 100 X 100 pixels for square logos. However, note that AI campaign templates will auto-size logos to ensure they aren’t too big or small.

Add a logo

1. 1. Click “Add a logo,” and the Content Manager modal will open.
   2. Click the “Add a file” button and choose the logo file from your computer.
   3. Hover over the new logo and click “Select image.”

Delete a logo

1. 1. Hover over the logo.
   2. Click the trash can icon.

Brand colors

View the imported colors and add more colors.

Edit imported colors

1. 1. Click the color you want to update.
   2. Choose the color from the color picker or type in the HEX code.
   3. Click out of the color window to save your changes.

Add a color

1. 1. Click the “Add color” button.
   2. Choose the color from the color picker or type in the HEX code.
   3. Click out of the color window to save your changes.

Delete a color

Note that you cannot delete AI-generated colors, but you can edit them.

1. 1. Hover over the color.
   2. Click the trash can icon. 

Brand fonts

This option lets you update the header and body font in your AI Brand kit campaign templates. Click the dropdown to choose your font and style.

Note that if an email client doesn't support your font, we will default to an email-safe font.

Social links

This option lets you update the social media links in your AI Brand kit campaign templates.

Brand kit details

In the "Brand kit" details tab, you can update or add the following:

• Brand kit name
• Company name
• Company industry
  This section will help choose AI images for your brand kit campaign templates based on your industry. You can choose more than one industry
• Mission statement
• Describe what your company does