Brand Kit overview

With the ActiveCampaign AI Brand Kit, you can import colors, fonts, and logos from your website to generate on-brand email templates, content, and images.

In this article, you’ll learn the basics of the AI Brand Kit.

Take note

Starter plans can create one brand kit. Plus, Professional, and Enterprise plans can have up to five brand kits.

Watch a video

How it works

When creating your brand kit, we prompt you to supply your business’s URL. We then extract a company description, mission statement, logos, brand colors, fonts, and social media accounts from your website. This information is analyzed to create AI-generated campaign templates and content. Brand colors are also available in the color picker when creating email campaigns and inline forms. 

As your business evolves, you can easily edit your brand kit at any time.

If your plan allows, you can store up to five brand kits in your account at one time. This is helpful if you send campaigns on behalf of more than one brand, as you can toggle between the different brand kits when choosing your campaign template.

How to create a brand kit

You can create a brand kit from the Active Intelligence homepage in your account. To get started:

1. Click the ActiveCampaign logo on the top left of the application to navigate to the Active Intelligence home page. 
2. Click the “Customize” option located on the top right of your screen.
3. Locate the “Add a Brand” card. 
4. Type your website’s URL into the field provided, then click the “Add brand” button. 

Using the URL, we extract and display your company and brand information in your kit. You can then use this data to create email campaigns, email templates, and inline forms.

Create additional brand kits

If your plan allows, you can create additional brand kits. To do so:

1. Navigate to your brand kit following the steps above.
2. Click your brand kit to open it.
3. Locate the “Add a Brand” card.
4. Type your website’s URL into the field provided, then click the “Add brand” button. 

How to access and manage your brand kit(s)

Your brand kit(s) is on the Your Brands page in your ActiveCampaign account.  On this page you can view, edit, or delete any brand kit you create. Note that if you have multiple brand kits, you can also set a default option. You can change the default at any time.

Brand kit editing options include updating the name, industry, mission statement, company description, logos, social media accounts, brand colors, and fonts. It’s not possible to edit your business’s URL.

If you delete a brand kit, you will lose all campaign templates created that use this kit. Campaigns created from those templates will NOT be deleted.

1. Click the ActiveCampaign logo on the top left of the application to navigate to the Active Intelligence home page. 
2. Click the “Customize” option located on the top right of your screen.
3. Click the “Your Brand” widget. The “Your Brands” page will appear, showing your default brand kit at the top of the page where you can edit it.
4. To view and edit other brand kits, scroll down to the “More Brands” section.
5. Click the pencil icon to view or edit the brand kit.
6. To remove a brand kit, click the trash icon, then the “Delete” button in the confirmation modal window. 
7. To set a default brand kit, click the “Set as default brand” button for the kit. You can find this button when viewing a brand kit’s information or from the brand widget, located on the Your Brands page. 

Alternatively, you can access your brand kit by clicking on Settings, then Brand kits.

About logos in brand kit

When creating or editing a brand kit, you have the option to add, remove, and replace logos in your kit. You can also view the imported logo on a dark or light background.

Recommended logo sizes are 200 X 100 pixels for 2:1 ratio logos and 100 X 100 pixels for square logos. However, note that AI campaign templates will auto-size logos to ensure they aren’t too big or small.

1. From the Your Brands page, open the kit you want to add a logo to.
2. Click “Add a logo.” The Content Manager modal will open.
3. Click the “Add a file” button and choose the logo file from your computer.
4. Hover over the new logo and click “Select image.”

Delete a logo

1. Hover over the logo.
2. Click the trash can icon.

About Social links in brand kit

This option lets you update the social media links in your Brand Kit campaign templates. 

To remove a social media link, locate the option you want to delete, then delete the URL for that site.

About colors in brand kit

You can view the imported colors for any brand kit you create. You can also add more colors.

Edit imported colors

1. Click the color you want to update.
2. Choose the color from the color picker or type in the HEX code.
3. Click out of the color window to save your changes.

Add a color

1. Click the “Add a color” button.
2. The new color tile will appear under your imported colors. Click the new color tile.
3. Choose the color from the color picker, type in the HEX code, or provide the RGBA values.
4. Click out of the color window to save your changes.

Delete a color

You can only delete colors you create. To delete a color, hover your mouse over the tile, then click the trash icon. 

Note that you cannot delete AI-generated colors, but you can edit them. To do so:

1. Hover over the color.
2. Click the trash can icon. 

About fonts in brand kit

This option lets you update the header and body font in your Brand Kit campaign templates. Click the dropdown to choose your font and style.

Note that if an email client doesn't support your font, we will default to an email-safe font.

How to access your brand kit campaign templates

1. Click Campaigns > Campaign Templates on the left menu.
2. Click the "Use AI templates" button in the “Made for you, in your brand” modal.
3. When designing a campaign, your AI campaign templates can be found in the “Made for you, in your brand” modal of the "All Basic Templates" section.
4. For Multiple AI Brand Kits, use the dropdown to choose which brand you want to view.

Learn more about campaign templates.

How to access brand kit colors in the Email Designer

1. Click Campaigns on the left menu.
2. Click the name of a campaign to open it or create a new campaign.
3. On the Campaign Summary page, click on the Campaign Designer on the right.
4. Click on the section or container you want to update.
5. On the right menu, click on the color field you want to update. The color picker will appear.
6. Your brand kit colors will be at the top of the "Saved" tab in the color picker. Click on a color to choose it.
7. (Optional) If you have multiple brand kits, you can toggle between them. Click the dropdown arrow next to the brand kit name, and then select another brand kit. The colors of the chosen brand kit will appear.

How to access brand kit colors in the Form builder

You can use brand kit colors on any inline form you create in your account. To do so:

1. Click Website > Forms.
2. Click the “Style” tab on the right pane. 
3. Click the color picker tile for “Form Background” or “Page Background.”
4. Your brand kit colors will appear under “Saved” > “Brand kit.” If you have more than one brand kit, you can select it from the dropdown.
5. Click the color you want to use.