Introducing Preference Center

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Plus
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July 26, 2024 • Forms

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We are thrilled to introduce the Preference Center, now available in Forms. This powerful new feature allows users to collect and manage contacts' communication preferences more efficiently, improving data quality and segmentation for better personalization of the customer journey.

 

Key Features

  • Collect communication preferences
    Users can now gather detailed preferences from their contacts, allowing for better-targeted communication and engagement.
  • List subscriptions
    Subscribers can opt into specific lists they’re interested in, ensuring they receive relevant updates and information
  • Add preference center in your email campaigns
    Easily add a link to the preferences center in your email campaigns, allowing contacts to update their preferences seamlessly.
  • Improved Segmentation capabilties
    Utilize the collected preference data to create more refined and effective audience segments.

 

How it works

  • Navigate to the Forms index page to find the new Preference Center feature.
  • Configure the communication preference options according to your business needs.
  • Add the preference center and unsubscribe link as a saved block to add or update your email campaigns
  • Use the data collected to segment your audience and personalize your email marketing strategy
  • Reduce unsubscribes by allowing your subscribers to select the content that resonates

 

Benefits

  • Increased Engagement
    Relevant and personalized communication leads to higher engagement rates and stronger customer relationships.
  • Compliance and Trust
    Ensuring that communication aligns with contacts' preferences helps maintain compliance with data protection regulations and builds trust with your audience.
  • Deliverability
    Targeted and preference-based communication reduces the likelihood of emails being marked as spam or leading to unsubscribes, enhancing overall deliverability rates.

 

Upgrade and Setup Instructions

This feature is currently available on Plus and above accounts.

 

Additional Resources

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