Standard Conversion Events

ActiveCampaign plans
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Enterprise

October 10, 2024 • Automations

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We’re excited to add Standard Conversion Events to the new Conversions Page. These commonly used events help you easily track and measure key actions in your marketing campaigns for quicker insights.

 

What's New

  • New Standard Conversion Events
    Easily set up conversion tracking for common goals such as form submissions, purchases, or email signup. Click on the event and follow the prompts to set up your conversion.

    New pre-built conversions include:
    Has made a purchase
    Has subscribed to a list
    Has submitted a form
    Has a tag
    Has clicked an email
    If the contact field is a specific value
    Has a custom object or integration event

Benefit of the Update

  • Enhanced performance measurement
    Track actions like purchases, sign-ups, and form submissions to measure campaign effectiveness and ensure all efforts are aligned with your marketing goals.
  • Quick setup
    Start tracking effectiveness immediately without needing to build from scratch.
  • Enhanced flexibility
    Custom object or integration events can now be used as conversion triggers, providing more flexibility and control to conversion tracking.

Setup Instructions

Standard Conversion Events is available Pro and Enterprise customers.

 

Additional Resources

 

 

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