Use the TikTok Ads integration to sync leads to ActiveCampaign when they submit a TikTok Ads Instant form. Once added, you can trigger event tracking updates from automations, create segments, drive sales, and generate leads.
Take note
You need a TikTok for Business account and a live Instant Form to set up this integration.
About the TikTok Ads integration
The TikTok Ads integration is a one-way sync. When a lead submits your TikTok Ads Instant form, they are added to your ActiveCampaign account as a contact. The integration setup takes place in your ActiveCampaign account.
In addition:
- The TikTok Ads custom object will appear on their contact record. This custom object contains the following fields:
- Lead ID
- Campaign Name
- Form Name
- Ad Name
- Adset Name
- Form Field
- Form Received Date
- Three new automation triggers will be available to you in the automation builder. They are:
- TikTok Ads tag is added
- TikTok Ads Form Submission is created
- TikTok Ads Form Submission is updated
- Contacts who sync to ActiveCampaign will have the following tags added to their records:
- tiktok-ads-integration
- tiktok-ads-integration-Form_Name_Date_Time
How to set up the TikTok Ads integration
- From your ActiveCampaign account, click Apps on the lower left menu.
Expanded view:
Collapsed view:
- Search for “TikTok Ads.”
- Open the “TikTok Ads” option and click the “Add an account” button.
- A modal window will appear. If you’ve already connected your TikTok Ads account to ActiveCampaign, click the “Select” button to set up inbound actions with the connected account. If you do not have an account connected or wish to connect a new one, click the “Connect” button instead and follow the authentication steps.
- Recommended: Leave all options under “Access Your Ad Account For:” checked. The “Lead Management” and “CRM Event Management” options are required. Click “Confirm” to continue.
- After following the authentication steps, click the “Continue” button.
- Use the dropdowns to select the account and form you want to sync to ActiveCampaign.
- Click the “Continue” button.
- On the following screen, we’ll display the custom object and associated fields from TikTok that will sync to ActiveCampaign. This information will appear on the record for every lead who submits your form. You do not need to take any action on this screen. Click the “Continue” button.
- Next, map the fields on the form to fields in your ActiveCampaign account. To do so, click the first dropdown under TikTok and select the “Email” field to map it to the ActiveCampaign Email field, and so on. To map additional fields, click the “Add Field Mapping” button. These fields will also appear on the contact record.
- Click the “Finish” button.
Your TikTok Ads account is now connected to ActiveCampaign. Go to Apps > Connected Apps > TikTok Ads to manage the integration. From here, you can edit the integration, connect another TikTok Ads account to ActiveCampaign,
Testing the TikTok Ads integration
Once you have set up the integration, you can test the inbound sync (TikTok to ActiveCampaign).
- Log into your TikTok Ads account.
- Go to your Instant Form, then click “Preview.”
- Click the “Submit” button.
- Complete the form fields, then click the “Submit” button.
- Go back to your ActiveCampaign account and search for the test contact you created.
- You will see the following information on the test contact’s record:
- Two TikTok-related contact tags
- The TikTok custom object with related fields
- Note that the “Campaign Name” field will show “test lead” to show that this is a test
- Clicking the ellipsis > “Details” will open a drawer on the right and will display more information about the submission