Create a browse abandonment automation

When a shopper abandons their browsing session in your WooCommerce store, you can send them an automated follow-up, enticing them to return to your store and complete a purchase. Doing so helps you re-engage with your shoppers, increase conversions, and reclaim lost revenue.

This article provides an overview of the “Browse Abandonment is created” automation trigger, how to create an automated follow-up when a customer abandons their browsing session, and how to use the “Browse Abandonment” content block in automated campaigns.

Take note

• The automation trigger and email content block described in this article are part of the Browse Abandonment feature, available with the WooCommerce integration
• To use the “Browse Abandonment” content block, your automation must use the “Browse Abandonment is created” trigger. However, you can create an automation with the Browse Abandonment trigger and apply tags to contacts, adjust contact scores, and more
• You can use only one “Browse Abandonment” block per campaign
• The “Browse Abandonment” content block is available with automated campaigns only
• This content block is available with the Email Designer (launched in 2022)
• Browse abandonment automations can only have one trigger: Browse Abandonment is created

Browse Abandonment automation trigger

The “Browse Abandonment is created” automation trigger looks for contacts with newly abandoned browse sessions. You can select “All Browse Abandonment” or “Segment Browse Abandonments.”

Selecting the “Segment” option expands the segment builder where you can create your browse abandonment conditions.

As contacts meet your segment conditions, they are added to your automation.

To add this trigger to your automation:

1. Click Automations on the left menu.
2. Click the “Create an automation” button.
3. A modal window will appear. Select the “Start from Scratch” option, then click the “Continue” button.
4. The automation canvas will load. Click “Add a start trigger.”
5. A modal window will appear. Choose the “Browse Abandonment is created” trigger. This is located in the Ecommerce section.
6. Configure the trigger using the information above, then click “Save.”

Now, you can add a series of actions to your workflow, including a “Send Email” action containing information about products a contact viewed but then abandoned.

Add the “Send an email” action to your automation

If you want to send an email nudging shoppers to complete a purchase after they abandon their browsing session, you can create an automated campaign that uses the “Browse Abandonment” content block.

There are a few requirements when using this block:

• The “Browse Abandonment” content block is available with automated campaigns only
• You can use only one “Browse Abandonment” block per campaign
• Browse Abandonment emails must be in an automation with the “Browse Abandonment is created” trigger

To use this content block, you must first add the “Send an email” action to your automation:

1. Click a node (+) from your automation to open the Automation Actions menu.
2. Under “Sending,” click “Send an email.”
3. Choose either to create a new email from scratch or reuse an existing email. For this article, we’ll create a new email.
4. Optional: Complete the “What is this email about?” field.
5. Ensure that “Email designer” is selected in the dropdown.
6. Choose from any of the available templates or click “Blank canvas.”
7. The campaign summary page for the email will open. You can complete all required and optional fields now or after customizing your campaign.
8. Hover your mouse over the email design, then click the “Edit Design” button.
9. The page will reload and display the email designer. Drag the “Browse Abandonment” content block to the email layout.
10. Click the content block in the layout to display configuration options on the right pane.

Customize the “Browse Abandonment” content block

After adding the “Send an Email” action to your automation, you can customize it to include the “Browse Abandonment” content block. Once a contact receives your email, the products they were browsing and abandoned will be inserted into your email.

When you add the “Browse Abandonment” content block to your email, eight products will appear by default:

And your configuration options will appear in the right pane:

1. Sort by - use this dropdown to display products by time spent on page, most recently browsed, and more
2. Card layout - Choose to list product details horizontally or vertically
3. Items per row - Appears if you selected “Vertical” for card layout. Choose how many products can appear in a row
4. Total items - Decide how many products to list. You can display up to 15 items
5. Responsive block - Enabled by default. This lets contacts better view product information on their mobile device
6. Image - Pulled from your product page. Click the toggle to include or not include the product image. Click the “Image” option to expand styling options, such as change the image width, and height, restore original image, change how large the images will appear in the email
7. Name - Pulled from your product page. Click the toggle to include or not include the product name. Click the “Name” option to expand styling options, such as text color, alignment, font, styling, line spacing, and padding
8. Description - Pulled from your product page. Click the toggle to include or not include the product description. Click the “Description” option to expand styling options, such as text color, alignment, font, styling, line spacing, and padding
9. Price - Pulled from your product page. Click the toggle to include or not include the product price. Click the “Price” option to expand styling options, such as text color, alignment, font, styling, line spacing, and padding
10. Button - When clicked, this button brings contacts to your product page where they can view more information about the item and make a purchase. Click the toggle to include or not include the product price. Click the “Button” option to expand styling options such as, updating the button label, text font and size, text styling, button color, text color, border radius, alignment, width, border, and padding
11. Row padding - Use the options in the right menu to adjust the padding of items within the content block
12. Card background color - Set the background color of the content block
13. Card border - add and adjust a border around the content block

After configuring this block, you can add content to the rest of the email, then click “Save and exit” or “Next.”