February 17, 2025 • Ecommerce
We are excited to announce the release of Browse Abandonment Automation, now available for all customers on Plus and above. This new feature provides users with the ability to target customers who have abandoned a browsing session with session data customization and product selection optimization to create highly personalized and targeted re-engagement campaigns.
Key Features
- Choose your consideration period
Tailor the timing of your browse abandonment emails by selecting a consideration period that aligns with your customers' purchasing behavior. This allows you to engage with customers when they are most likely to convert.
- Customizable Browse Abandonment trigger
Set up specific triggers based on session data to automatically initiate browse abandonment campaigns. Customize these triggers to match the unique behaviors and preferences of your target audience for maximum impact.
- Drag and drop email block
Easily create and design your browse abandonment emails with our intuitive drag and drop editor. Add dynamic content blocks, images, and personalized messages without needing any coding skills.
- Product recommendation optimization capability
Enhance your browse abandonment emails with tailored product recommendations. Utilize our optimization tools to suggest the most relevant products, increasing the likelihood of conversion and boosting sales.
Benefits
- Improved revenue recovery
Automatically send personalized emails to customers with high purchase intent, increasing the number of recovered sales from browse abandonment.
- Streamline marketing efficiency
Streamline the re-engagement process by automating follow-ups to high-intent purchasers, reducing the time and effort spent on manual re-engagement tasks.
- Higher customer lifetime value (LTV)
Consistently re-engage customers with relevant and timely communications, improving retention rates and overall customer satisfaction.
Upgrade Instructions
Browse Abandonment is available for customers with WooCommerce integration.
To set up Browse Abandonment, start by going to Settings → Integrations → WooCommerce. From there, select the consideration period that best describes a customer who is most likely to purchase.