Messaging Performance in Automations

ActiveCampaign plans
Starter
Plus
Pro
Enterprise

February 27, 2025 • Automations

Email - Messages.png

We’re introducing Messaging Performance, a new way to analyze and optimize your email messages within automations. This update gives you clearer insights into how each message is performing so you can fine-tune your strategy and drive better results.

 

Key Features

  • New performance view
    See open rates, click rates, click to open rates, and unsubscribe rates for each message in your automation.
  • New navigation
    When emails are selected, the screen will follow visually to the corresponding email block on the automation canvas, making it easier to analyze and optimize in context. 

Benefits

  • Better decision making
    See which messages are performing well and identify areas for improvement. 
  • Simplified workflow
    Manage all message insights and actions in one place. 

Upgrade Instructions

This update is available to all users.

Additional Resources

Have more questions? Get in touch

Start free trial