February 21, 2025 • Reporting
We are excited to announce the release of the new Contacts Performance Report, now available for all customers on ActiveCampaign. This report allows users to gain deeper insights into their contact engagement, track trends in list and tag performance, and make data-driven decisions to optimize their marketing strategies.
Key Features
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Overview Metrics
Quickly see total contacts, active contacts, and non-active contacts at a glance, with growth indicators to track changes over time.
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Advanced Filters
Customize your view with filters for tags, lists, and date ranges to focus on specific segments of your audience.
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Contact Trends Graph
Visualize contact activity trends over time, comparing total, active, and non-active contacts to identify engagement patterns. -
Lists Section
Review top-performing lists with metrics on total, active, and non-active contacts, along with growth trends to monitor list health. -
Tag Section
Understand which tags are driving engagement by analyzing contact numbers and growth rates for your top tags.
Benefits
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Data-driven decision making
Use comprehensive data to make informed decisions on marketing strategies, audience segmentation, and content targeting. -
Improved list management
Easily monitor list performance to identify which lists are growing, declining, or driving the most engagement. -
Optimized tag utilization
Discover which tags are most effective in segmenting and engaging your audience, helping you refine your tagging strategy. -
Customizable reporting
Tailor your report view with advanced filters and date ranges to focus on the most relevant data for your goals. -
Actionable growth insights
Identify growth opportunities by comparing contact activity and growth rates across different lists and tags.
Upgrade Instructions
No additional setup is required. Simply log in to your account, navigate to the the left panel. Click Reports, then Contacts, and then Contacts Performance.