May 15, 2025 • Automation
We are excited to announce the release of Split Testing in Automations, now available in ActiveCampaign. This new feature brings powerful A/B testing capabilities directly into the Send Email action, allowing users to easily experiment with up to 5 email variations with the capability to use AI for faster content generation and smarter testing.
Key Features
- Add up to 5 unique campaign variations within a single send email action
- Configure split test settings, including percentages and winning conditions
- Monitor test progress and performance directly within the automation canvas
- Use AI to generate email variations, including subject lines, layout, and content
Benefits
- Drive better results
Auto-select winners based on performance metrics like opens or clicks or manually evaluate results - Save time
Quickly create and test variations with minimal setup, AI helps generate content, subject lines, and layouts in seconds. - Stay informed
View real-time performance stats and see which variation is leading or has won directly in your automation workflow
Upgrade Instructions
This feature is available on Professional and Enterprise plans. To start testing:
- Open any Send Email action in your automation
- Click “Add Variation” to create up to 5 variants
- Configure split percentages and winning rules
- Optionally, use AI Assist to generate new content variations
- Monitor progress and results directly in the automation canvas