Facebook Business Verification lets you increase the outbound conversation limits within the WhatsApp Business API. If you don’t have this verification, you can only have up to 250 conversations per day, and are not able to apply for the verification badge on your WhatsApp profile.
Take note
Images in this article are from Hilos, a company we recently acquired to bring native WhatsApp automation and richer conversational experiences, expanding our marketing automation platform. We’ll provide updated screenshots as soon as they are ready; however, the experience is similar. For more product documentation, visit the Hilos help center.
Requisites
To complete the verification process, you will need the following:
- A domain name that you own and a website that contains your legal name (corporate entity), as well as your commercial name (name you want to use on WhatsApp)
- An email address with that domain name
- A document that validates the legal name, which can be either:
- Certificate of incorporation or formation
- Business license
- Tax or VAT registration certificate
- Address and phone number verification, which could be done with:
- Utility bill
- Bank statement
- Business license
The phone number used to make the Business Verification doesn’t have to be the same as your WhatsApp Business phone number, but it must be a phone number that you own.
Steps to complete Facebook Business Verification
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Go to the Facebook Business Verification page and click “View details.”
If it does not appear, it is because you are not connected to the WhatsApp API. Please connect to access this option.
- Click "Start Verification."
- On the window that appears, click “Get started.”
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Follow the instructions to enter your business details, including your business name, address, phone number, and website. Then click “Next.”
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Choose your desired verification method, then click “Next.” Verification methods include:
- Email Address (Recommended)
- Phone call
- SMS
- Domain verification
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Upload the documents that validate your legal name and your address or phone number. Then click “Next.”
Ensure the document you provided matches exactly what is on the document. Facebook is very strict about this.
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Enter your email address or phone number to receive the verification code.
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Enter the verification code received to complete the validation.
Your documents have been submitted for review. The validation process typically takes between two hours and five business days. If the verification gets rejected, you’ll get an email with the notification and the reason. You can try again by correcting the errors or submitting additional documents.
Completing the Facebook Business Verification process is important if you want to increase your messaging limits within the WhatsApp Business API and apply for the verification “blue tick” on your WhatsApp profile, and ensure that your business is verified and ready to use the full capabilities of the WhatsApp Business API.