Enable browse abandonment for third-party ecommerce integrations

This article explains how to enable Browse Abandonment in ActiveCampaign for custom third-party ecommerce integrations. Custom third-party ecommerce integrations are defined as integrations connected to the V3 ecommerce REST APIs. We will cover the necessary technical requirements and the steps to configure this feature within your ActiveCampaign account if you have a third-party integration.

Take note

• Before you begin, ensure you have the technical requirements in place
• If you need assistance configuring something using the API, we recommend working with one of our certified consultants or posting in our community forum

Technical requirements for third-party browse abandonment

To use browse abandonment with a third-party integration, you must meet several technical requirements to ensure data flows correctly into ActiveCampaign:

1. Enable Site Tracking
   Turn on site tracking in your third-party integration. Learn more about how site tracking works in ActiveCampaign.
2. Sync Product Catalog
   Sync your product catalog data with ActiveCampaign.
3. Track Cart Add Events
   Set your third-party integration to call the browseSessionCartAdd API endpoint whenever an item is added to the cart. This tracks cart events and prevents false abandonment.
4. Enable Browse Abandonment in ActiveCampaign
   Once you have completed the technical requirements above, you can move on to the next section to learn how to turn on and configure the Browse Abandonment feature in your ActiveCampaign account.

If you would like more details about how browse sessions and browse abandonments are processed, take a look at the Browse Abandonment Overview article.

Enabling browse abandonment in ActiveCampaign

Once the technical requirements are met, you can enable the browse abandonment feature in your ActiveCampaign account:

1. From your ActiveCampaign account, click Settings > Integrations.
2. Navigate to your third-party integration connection in the list and click the “Manage” button.
3. Add your third-party integration's Custom Products URL to the “Custom Product Detail Page URL (Advanced)” field.
4. After setting your Custom URL, configure your settings for the following options:
   • Product Consideration Period: This setting defines how long a product is considered for abandonment.
   • Browse Session Timeout: This defines the duration after which a browsing session is considered abandoned if no activity occurs.
   • Custom Product Detail Page URL: This URL is used to link back to your product pages.
   • Note: All settings are set by default, except for the Custom URL. Setting the Custom URL will enable the other settings for you.

Once browse abandonment is enabled for your third-party integration, you can create a browse abandonment automation.