July 23, 2025 • Reporting
We are excited to announce the release of Business Goals, now rolling out across ActiveCampaign accounts. Business Goals transform how you achieve success by revolutionizing how you imagine opportunities, activate ideas, and validate outcomes, with dynamic goals that show real-time progress and AI-supported next steps. Rather than leaving you with static reports to interpret, we show you exactly what's working and what to do next. Whether it's lead generation, revenue growth, or customer retention, Business Goals gives you the strategic clarity to confidently invest every marketing dollar where it matters most and keeps you on track to reach key milestones on time.
Key Features
- Real-time goal tracking dashboards that show progress as it happens
- AI-supported campaigns and automations designed to achieve your specific objectives
- Unified performance views that connect marketing activities to business outcomes
- Personalized Active Intelligence recommendations for optimization and next best actions
- Goal-focused, dynamic insights that replace fragmented and static reporting across channels
Benefits
- Faster decision making
Make strategic adjustments in days, not weeks, with real-time visibility into what's working and what needs attention - Reduced time and mental tax
Eliminate hours of manual report creation and analysis with AI that orchestrates complex data into clear, actionable direction - Improved goal achievement
Hit targets more consistently with AI recommendations that guide your next best actions based on real-time performance data - Enhanced strategic clarity
Gain confidence in every marketing decision with clear connections between actions and business outcomes
Upgrade and/or Setup Instructions
Available for all customers.
Additional Resources