July 28, 2025 • Segments
We are excited to announce Rolling Date Windows, a highly requested update now available in the Segmentation builder. This update transforms how you create date-based segments by replacing complex mathematical inputs with intuitive, natural language options, making audience segmentation faster and more accessible.
Key Features
- Elimination of plus/minus
Natural language date inputs eliminate the need for plus/minus operators (e.g., "10 days ago" instead of "Current date minus 10 days").
Benefits
-
Faster segment creation
You can now build date-based segments in seconds by selecting pre-formatted relative date options, such as "30 days ago" or "2 weeks from now," eliminating the confusion caused by plus/minus operators.
-
Reduced user error
The intuitive interface prevents common segmentation mistakes by presenting complete, natural language conditions upfront, ensuring you spend less time troubleshooting and more time executing campaigns.
Upgrade and/or Setup Instructions
Existing segments that use date windows will continue working exactly as they do today. Only the visualization will be updated to reflect this new intuitive language.