July 24, 2025 • AI
We are excited to announce the release of Active Intelligence, now available in ActiveCampaign Pro + Enterprise tiers. This introduces a conversational workspace that transforms how marketers ask questions, uncover insights, build campaigns and automations- all in one intuitive interface.
Key Features
Instant campaign insights
Ask questions like “How did my last email perform?” and get instant data, summaries, and recommendations.
Automated email creation
Describe your goal and AI agents generate high-performing emails and multi-step automations.
Effortless automation building
Quickly build multi-step automations by simply describing your customer journey or desired outcome.
Intelligent personalization
AI agents learn from your business, behaviors, and industry to deliver relevant, scalable results.
Benefits
- Smarter marketing, faster
Turn goals into emails and automations instantly. Autonomously building sophisticated, on brand campaigns without manual setup or creative back and forth.
Personal touch at any scale
Craft campaigns and automations that feel personal to every contact- powered by AI agents that learn from your business, industry, and customer journeys.
Faster time to value
Launch campaigns and optimizations in minutes, saving hours of work and delivering ROI sooner.
Use Cases
- Campaign optimization
“Why did my open rate drop in the last month?” Active Intelligence can analysis the issue and suggests improvements
- Campaign and automation building
“Create a welcome series for new customers” Active Intelligence can build the campaign and automation series for you
- Performance reporting
“Which campaigns drove the most engagement last month?” Active Intelligence can pull the insights
Upgrade and/or Setup Instructions
This is available to Pro and Enterprise tiers.
Additional Resources
- Available soon