An SMS is a text-only message that is sent to a contact's mobile device. You can use SMS in addition to campaigns and automation emails to communicate with your contacts.
Take Note
- ActiveCampaign accounts purchased or upgraded on or after January 3, 2023 must purchase the SMS Add-on before purchasing additional credits
- ActiveCampaign accounts purchased or upgraded before January 3, 2023:
- Plus and Professional plans receive 25 free SMS credits per month
- Enterprise plans receive 1,000 free SMS credits per month
SMS Credit Pricing
For ActiveCampaign accounts purchased or upgraded on or after January 3, 2023:
- You can purchase additional SMS credits from the billing page or the “Send SMS” automation action
- SMS credits for the add-on are charged on a monthly basis
- SMS credits for the add-on are only available for that month. The SMS credit amount refreshes to what is included in the plan, plus additional credit amounts you have added. Unused credits do not roll over
SMS Add-on Credits | Total cost (monthly) |
1,000 | $21 |
1,250 | $27.25 |
1,500 | $32 |
2,000 | $42 |
3,500 | $71 |
6,000 | $111 |
11,000 | $181 |
26,000 | $371 |
51,000 | $621 |
101,000 | $1,221 |
For ActiveCampaign accounts purchased or upgraded before January 3, 2023:
- You can purchase additional SMS credits from the "Send SMS" automation action
- Plus and Professional plans receive 25 free SMS credits per month
- Enterprise plans receive 1,000 free SMS credits per month
- SMS credit purchases cannot be set up to auto-renew
SMS Credits for accounts purchased or upgraded before January 3, 2023 | Total cost (one-time) |
250 | $6.25 |
500 | $11 |
1,000 | $21 |
2,500 | $50 |
5,000 | $90 |
10,000 | $160 |
25,000 | $350 |
50,000 | $600 |
100,000 | $1,200 |
Countries with local numbers
Below is a list of countries we support sending SMS messages using local phone numbers. In addition, we've listed the number of credits used per sent message to those countries.
Country |
Credits per message sent |
Canada |
1 |
Netherlands |
11 |
Portugal |
5 |
Switzerland |
8 |
United Kingdom |
5 |
United States |
1 |
How local numbers are chosen
SMS messages are sent from automations.
When a contact from any country supported with a local number enters your automation and hits your “Send SMS” action, our SMS provider will select a “From” number that matches your contact’s country. That same number will be used to distribute your message.
For example, if a contact in the United Kingdom enters your SMS automation and encounters your SMS step, a United Kingdom phone number will be used to send the SMS and 5 credits will be deducted from your account.
The “From” phone numbers are chosen by our SMS provider and will vary.
Countries with phone numbers from the United States
View the list below of other countries we support sending SMS messages to, along with credits used per message.
SMS messages sent to these countries will originate from a U.S. number.
Country |
Credits per message |
Afghanistan |
10 |
Albania |
10 |
Algeria |
10 |
Andorra |
2 |
Angola |
7 |
Argentina |
8 |
Armenia |
10 |
Aruba |
6 |
Australia |
7 |
Austria |
11 |
Azerbaijan |
17 |
Bahrain |
3 |
Belarus |
7 |
Belgium |
12 |
Belize |
1 |
Benin |
10 |
Bhutan |
6 |
Bolivia |
8 |
Bosnia And Herzegovina |
10 |
Botswana |
12 |
Brazil |
7 |
Brunei Darussalam |
2 |
Bulgaria |
11 |
Burkina Faso |
4 |
Burundi |
10 |
Cameroon |
9 |
Chad |
10 |
Chile |
7 |
China |
3 |
Colombia |
6 |
Congo, Democratic Republic Of The |
6 |
Costa Rica |
5 |
Croatia |
6 |
Cuba |
10 |
Cyprus |
10 |
Czech Republic |
6 |
Denmark |
3 |
Djibouti |
12 |
Ecuador |
9 |
Egypt |
8 |
El Salvador |
5 |
Eritrea |
12 |
Estonia |
12 |
Ethiopia |
8 |
Faroe Islands |
2 |
Fiji |
12 |
Finland |
10 |
France |
9 |
French Guiana |
18 |
French Polynesia |
21 |
Gabon |
6 |
Gambia |
2 |
Georgia |
8 |
Germany |
10 |
Ghana |
6 |
Greece |
7 |
Guadeloupe |
11 |
Guatemala |
6 |
Guinea |
18 |
Guinea-Bissau |
18 |
Guyana |
6 |
Haiti |
5 |
Honduras |
6 |
Hong Kong |
7 |
Hungary |
10 |
Iceland |
3 |
India |
1 |
Indonesia |
3 |
Iran |
6 |
Iraq |
8 |
Ireland |
8 |
Israel |
3 |
Italy |
11 |
Ivory Coast |
17 |
Japan |
10 |
Jordan |
11 |
Kenya |
8 |
Kuwait |
6 |
Kyrgyzstan |
5 |
Laos |
5 |
Latvia |
9 |
Lebanon |
6 |
Lesotho |
10 |
Liberia |
8 |
Libya |
7 |
Liechtenstein |
4 |
Lithuania |
5 |
Luxembourg |
7 |
Macau |
3 |
Macedonia |
7 |
Madagascar |
5 |
Malawi |
7 |
5 |
|
Maldives |
1 |
Malta |
4 |
Martinique |
20 |
Mauritania |
11 |
Mauritius |
4 |
Mexico |
6 |
Moldova |
7 |
Monaco |
18 |
Mongolia |
7 |
Montenegro |
3 |
Morocco |
9 |
Mozambique |
5 |
Myanmar |
10 |
Namibia |
7 |
Nepal |
9 |
Netherlands Antilles |
5 |
New Zealand |
12 |
Nicaragua |
7 |
Niger |
4 |
Nigeria |
3 |
Norway |
7 |
Oman |
6 |
Pakistan |
5 |
Palestine |
8 |
Panama |
7 |
Papua New Guinea |
6 |
Paraguay |
2 |
Peru |
5 |
Poland |
5 |
Qatar |
7 |
Reunion |
22 |
Romania |
8 |
Rwanda |
4 |
Samoa |
6 |
Sao Tome and Principe |
4 |
Saudi Arabia |
4 |
Senegal |
17 |
Serbia |
4 |
Sierra Leone |
6 |
Slovakia |
9 |
Slovenia |
6 |
Solomon Islands |
10 |
Somalia |
8 |
South Africa |
3 |
South Korea |
6 |
South Sudan |
7 |
Sri Lanka |
7 |
Sudan |
7 |
Suriname |
4 |
Sweden |
7 |
Syechelles |
4 |
Syria |
8 |
6 |
|
Tajikistan |
6 |
Tanzania |
7 |
Thailand |
3 |
Togo |
7 |
Tonga |
6 |
Tunisia |
11 |
Turkey |
3 |
Uganda |
8 |
Ukraine |
10 |
Uruguay |
8 |
Uzbekistan |
13 |
Venezuela |
6 |
Vietnam |
7 |
Zambia |
7 |
Zimbabwe |
10 |
*Malaysia
Due to regulatory changes, sending to recipients in Malaysia will no longer support the ability to use full-length URLs, shortened URLs, or phone numbers within the body of a message. Effective July 2nd, 2023 all SMS messages to Malaysia that include these items within the body of the message will be blocked. As a result of these changes, all attempted messages with URLs or phone numbers in the message body to Malaysia will fail.
**Taiwan
Due to regulatory changes, sending to recipients in Taiwan will no longer support using full-length or shortened URLs. Effective June 27th, 2023 all SMS messages to Taiwan that use shortened or full-length URLs will be blocked. As a result of these changes, all attempted messages with URLs to Taiwan will fail.
How U.S. phone numbers are chosen
SMS messages are sent from automations.
If the contact is not located in a country supported by a local number, a phone number from the United States will be selected and used to distribute your message.
For example, if a contact located in Brazil enters your SMS automation and encounters your SMS step, a U.S. phone number will be used to send the SMS message and 7 credits will be deducted from your account.
The “From” phone numbers are chosen by our SMS provider and will vary.