SMS Pricing, credits, and "From" phone numbers

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An SMS is a text-only message that is sent to a contact's mobile device. You can use SMS in addition to campaigns and automation emails to communicate with your contacts.

Take Note

  • ActiveCampaign accounts purchased or upgraded on or after January 3, 2023 must purchase the SMS Add-on before purchasing additional credits
  • ActiveCampaign accounts purchased or upgraded before January 3, 2023:
    • Plus and Professional plans receive 25 free SMS credits per month
    • Enterprise plans receive 1,000 free SMS credits per month

SMS Credit Pricing

For ActiveCampaign accounts purchased or upgraded on or after January 3, 2023:

  • You can purchase additional SMS credits from the billing page or the “Send SMS” automation action
  • SMS credits for the add-on are charged on a monthly basis
  • SMS credits for the add-on are only available for that month. The SMS credit amount refreshes to what is included in the plan, plus additional credit amounts you have added. Unused credits do not roll over

SMS Add-on Credits Total cost (monthly)
1,000 $21
1,250 $27.25
1,500 $32
2,000 $42
3,500 $71
6,000 $111
11,000 $181
26,000 $371
51,000 $621
101,000 $1,221

 

For ActiveCampaign accounts purchased or upgraded before January 3, 2023:

  • You can purchase additional SMS credits from the "Send SMS" automation action
  • Plus and Professional plans receive 25 free SMS credits per month
  • Enterprise plans receive 1,000 free SMS credits per month
  • SMS credit purchases cannot be set up to auto-renew
    •  
SMS Credits for accounts purchased or upgraded before January 3, 2023 Total cost (one-time)
250 $6.25
500 $11
1,000 $21
2,500 $50
5,000 $90
10,000 $160
25,000 $350
50,000 $600
100,000 $1,200

Countries with local numbers

Below is a list of countries we support sending SMS messages using local phone numbers. In addition, we've listed the number of credits used per sent message to those countries.

Country

Credits per message sent

Canada

1

Netherlands

11

Portugal

5

Switzerland

8

United Kingdom

5

United States

1

 

How local numbers are chosen

SMS messages are sent from automations.

When a contact from any country supported with a local number enters your automation and hits your “Send SMS” action, our SMS provider will select a “From” number that matches your contact’s country. That same number will be used to distribute your message.

For example, if a contact in the United Kingdom enters your SMS automation and encounters your SMS step, a United Kingdom phone number will be used to send the SMS and 5 credits will be deducted from your account.

The “From” phone numbers are chosen by our SMS provider and will vary.

Countries with phone numbers from the United States

View the list below of other countries we support sending SMS messages to, along with credits used per message.

SMS messages sent to these countries will originate from a U.S. number.

Country

Credits per message

Afghanistan

10

Albania

10

Algeria

10

Andorra

2

Angola

7

Argentina

8

Armenia

10

Aruba

6

Australia

7

Austria

11

Azerbaijan

17

Bahrain

3

Belarus

7

Belgium

12

Belize

1

Benin

10

Bhutan

6

Bolivia

8

Bosnia And Herzegovina

10

Botswana

12

Brazil

7

Brunei Darussalam

2

Bulgaria

11

Burkina Faso

4

Burundi

10

Cameroon

9

Chad

10

Chile

7

China

3

Colombia

6

Congo, Democratic Republic Of The

6

Costa Rica

5

Croatia

6

Cuba

10

Cyprus

10

Czech Republic

6

Denmark

3

Djibouti

12

Ecuador

9

Egypt

8

El Salvador

5

Eritrea

12

Estonia

12

Ethiopia

8

Faroe Islands

2

Fiji

12

Finland

10

France

9

French Guiana

18

French Polynesia

21

Gabon

6

Gambia

2

Georgia

8

Germany

10

Ghana

6

Greece

7

Guadeloupe

11

Guatemala

6

Guinea

18

Guinea-Bissau

18

Guyana

6

Haiti

5

Honduras

6

Hong Kong

7

Hungary

10

Iceland

3

India

1

Indonesia

3

Iran

6

Iraq

8

Ireland

8

Israel

3

Italy

11

Ivory Coast

17

Japan

10

Jordan

11

Kenya

8

Kuwait

6

Kyrgyzstan

5

Laos

5

Latvia

9

Lebanon

6

Lesotho

10

Liberia

8

Libya

7

Liechtenstein

4

Lithuania

5

Luxembourg

7

Macau

3

Macedonia

7

Madagascar

5

Malawi

7

Malaysia*

5

Maldives

1

Malta

4

Martinique

20

Mauritania

11

Mauritius

4

Mexico

6

Moldova

7

Monaco

18

Mongolia

7

Montenegro

3

Morocco

9

Mozambique

5

Myanmar

10

Namibia

7

Nepal

9

Netherlands Antilles

5

New Zealand

12

Nicaragua

7

Niger

4

Nigeria

3

Norway

7

Oman

6

Pakistan

5

Palestine

8

Panama

7

Papua New Guinea

6

Paraguay

2

Peru

5

Poland

5

Qatar

7

Reunion

22

Romania

8

Rwanda

4

Samoa

6

Sao Tome and Principe

4

Saudi Arabia

4

Senegal

17

Serbia

4

Sierra Leone

6

Slovakia

9

Slovenia

6

Solomon Islands

10

Somalia

8

South Africa

3

South Korea

6

South Sudan

7

Sri Lanka

7

Sudan

7

Suriname

4

Sweden

7

Syechelles

4

Syria

8

Taiwan**

6

Tajikistan

6

Tanzania

7

Thailand

3

Togo

7

Tonga

6

Tunisia

11

Turkey

3

Uganda

8

Ukraine

10

Uruguay

8

Uzbekistan

13

Venezuela

6

Vietnam

7

Zambia

7

Zimbabwe

10

 

*Malaysia

Due to regulatory changes, sending to recipients in Malaysia will no longer support the ability to use full-length URLs, shortened URLs, or phone numbers within the body of a message. Effective July 2nd, 2023 all SMS messages to Malaysia that include these items within the body of the message will be blocked. As a result of these changes, all attempted messages with URLs or phone numbers in the message body to Malaysia will fail.

**Taiwan

Due to regulatory changes, sending to recipients in Taiwan will no longer support using full-length or shortened URLs.   Effective June 27th, 2023 all SMS messages to Taiwan that use shortened or full-length URLs will be blocked.  As a result of these changes, all attempted messages with URLs to Taiwan will fail.

How U.S. phone numbers are chosen

SMS messages are sent from automations.

If the contact is not located in a country supported by a local number, a phone number from the United States will be selected and used to distribute your message.

For example, if a contact located in Brazil enters your SMS automation and encounters your SMS step, a U.S. phone number will be used to send the SMS message and 7 credits will be deducted from your account.

The “From” phone numbers are chosen by our SMS provider and will vary.

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