Use single opt-in with your ActiveCampaign form

With ActiveCampaign, you can use a single opt-in with your email marketing subscription forms.

A single opt-in means contacts will not be asked to confirm their subscription to your list. Once they submit your form, subscribers are immediately added as “Active” contacts to your list. 

Double opt-in is turned on by default for all forms that use the "Subscribe to list" form action. This setting can be turned off at any time.

Opt-ins are configured on ActiveCampaign forms.

Take note

Double opt-in is not available for SMS marketing list forms. By default, single opt-in is turned on for all forms that use the "Subscribe to an SMS list" form action.

Enable single opt-in for your subscription form

1. Navigate to Website > Forms.
2. Click the form you want to edit or create a new form.
3. The form builder will load. All editing and style options will appear in the right pane. Click the "Options" tab.
4. Locate the "Form Action" section under the "Options" tab.
5. Click the pencil icon or the settings gear icon next to the "Subscribes to list" form action.
6. A modal window will appear. The "Opt-in Confirmation" option will be set to "On." To turn it off, click the toggle.
7. Click the "Save" button.