Personalization Tags

Marketing_Lite_Plus_Professional_Enterprise

Sales_Plus_Professional_Enterprise

With ActiveCampaign, you can use personalization tags in your messaging to create a highly personalized experience for your contacts and increase engagement with your communications.

Take Note

  • ActiveCampaign offers personalization tags for:
      • Contact fields (all plans)
      • Deal fields (ActiveCampaign for Sales - Plus, Professional, and Enterprise plans and 2024 ActiveCampaign plans - Pipelines add-on and Pipelines & Sales Engagement add-on)
      • Account fields (ActiveCampaign for Sales - Plus, Professional, and Enterprise plans and 2024 ActiveCampaign plans - Pipelines add-on and Pipelines & Sales Engagement add-on)
      • Custom object fields (ActiveCampaign for Marketing - Enterprise, ActiveCampaign for Sales - Enterprise, and 2024 ActiveCampaign plans - Enterprise)
      • 3rd party custom object fields (all plans. Note: Most 3rd party apps are available on all plans listed but can change based on that app)
  • Our system does not support hyphens in user created tags. Any hyphens added to custom fields will be removed
  • Personalization tags are not available for use in plain-text campaigns. Because of this, you are not able to edit the default footer in plain-text campaigns

How personalization tags work

We automatically generate personalization tags for system fields, custom fields you create, and custom fields from 3rd party integrations. In addition, your account comes with a list of standard fields and personalization tags. 

Personalization tags are dynamic. This means that the value of the personalization tag changes based on the contact, deal, or account field value.

For example, if you wanted to send a campaign to a list of contacts, and address each contact by their first name, you would insert the following personalization tag into your email:

%FIRSTNAME%

When contacts receive your email, they will see their name populated in the message.

  If the value of your personalization tag is a URL, contacts will be able to click the URL once they receive your email.

Ways to use personalization tags

Depending on your plan, personalization tags can be used to insert dynamic content into the following:

Learn how to add default values to custom fields.

How to modify personalization tags

Modifiers allow you to change the capitalization of your data when inserted into your campaign. This is useful for ensuring that proper nouns, such as names, are capitalized and common nouns, such as objects, aren’t, for example.

Modifiers are placed after a pipe symbol ( | ). So a first name personalization tag including a modifier to capitalize the first letter would look like this:

%FIRSTNAME|UPPERFIRST%

List of modifiers:

  • UPPER (converts entire tag to all uppercase letters)
  • UPPERFIRST (converts first letter to uppercase)
  • UPPERWORDS (capitalizes the first letter of every word)
  • TITLECASE (capitalizes the first letter of every word, and forces all other letters to be lowercase)
  • LOWER (converts entire tag to lowercase letters)
  • LOWERFIRST (changes the first letter of the text to lowercase)
  • LOWERWORDS (changes the first letter of every word to lowercase)

List of standard personalization tags

Below is a list of personalization tags that you can use in your communications.

Note that this list does not include personalization tags for any custom contact fields you create. 

Description Personalization Tag Example Value
Email Address
%EMAIL%
john@activecampaign.com
First Name
%FIRSTNAME%
John
Last Name
%LASTNAME%
Smith
Full Name
%FULLNAME%
John Smith
Phone
%PHONE%
555-666-7777
Organization
%ORGANIZATION%
ActiveCampaign
Date Subscribed
%SUBDATE%
10/10/2011
Time Subscribed
%SUBTIME%
14:19:40
Unsubscribe Link
%UNSUBSCRIBELINK%
http://YOURACCOUNT.activehosted.com/box.php?nl=3&c=44&m=41&s=5cd0dc36f71e9bd4099f74e8bf64c51b&funcml=unsub2
Web Copy
%WEBCOPY%
With link tracking on:http://YOURACCOUNT.activehosted.com/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=153&l=-http--YOURACCOUNT.activehosted.com/p_v.php--Q-l--E-3--A-c--E-44--A-m--E-41--A-s--E-5cd0dc36f71e9bd4099f74e8bf64c51bWith link tracking off:http://YOURACCOUNT.activehosted.com/p_v.php?l=3&c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b
Web Copy (no social links)
%WEBCOPY-NOSOCIAL%
 
Update Subscription Account Link
%UPDATELINK%
With link tracking on:http://YOURACCOUNT.activehosted.com/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=154&l=-http--YOURACCOUNT.activehosted.com/p_m.php--Q-nl--E-3--A-c--E-44--A-m--E-41--A-s--E-5cd0dc36f71e9bd4099f74e8bf64c51bWith link tracking off:http://YOURACCOUNT.activehosted.com/p_m.php?nl=3&c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b
Send to Friend Link
%FORWARD2FRIEND%
With link tracking on:http://YOURACCOUNT.activehosted.com/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=155&l=-http--YOURACCOUNT.activehosted.com/p_f.php--Q-nl--E-3--A-c--E-44--A-m--E-41--A-s--E-5cd0dc36f71e9bd4099f74e8bf64c51bWith link tracking off:http://YOURACCOUNT.activehosted.com/p_f.php?nl=3&c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b
Deal Owner: First name (of most recent deal)
%DEAL_OWNER_FIRST_NAME%
John
 Deal Owner: Last name (of most recent deal)
%DEAL_OWNER_LAST_NAME%
 Smith
 Deal Owner: Email address (of most recent deal)
%DEAL_OWNER_EMAIL%
 john@activecampaign.com
Deal Title
%DEAL_TITLE%
John's First Deal
Deal Description
%DEAL_DESCRIPTION%
This is John's first ActiveCampaign Deal.
Deal Value
%DEAL_VALUE%
2,000
Deal Status
%DEAL_STATUS%
Open
Pipeline
%DEAL_PIPELINE%
New Customers
Stage
%DEAL_STAGE%
To Contact
Created Date (this tag for Deals)
%DEAL_CREATED_DATE%
02/09/2021
Last Updated Date (this tag for Deals)
%DEAL_UPDATED_DATE%
04/21/2021
Unsubscribe Link (All Lists)

Note: This personalization tag will add contacts to your Exclusion list, preventing them from re-subscribing to your list(s).
%UNSUBSCRIBELINK%&ALL
http://YOURACCOUNT.activehosted.com/box.php?nl=3&c=44&m=41&s=5cd0dc36f71e9bd4099f74e8bf64c51b&funcml=unsub2&ALL
Account Name
%ACCT_NAME%
John's Account
URL
%ACCT_URL%
https://help.activecampaign.com/hc/en-us
Created Date (this tag is for Accounts)
%ACCT_CREATED_DATE%
02/09/2021
Last Updated Date (this tag is for Accounts)
%ACCT_UPDATED_DATE%
04/21/2021
Address 1
%ACCT_ADDRESS_1%
My Email Marketing Company, 123 S. Main St, Chicago, IL 60405, United States
Address 2
%ACCT_ADDRESS_2%
My Other Email Marketing Company, 321 S. Main St, Chicago, IL 60405, United States
City
%ACCT_CITY%
Chicago
State/Providence
%ACCT_STATE_PROVIDENCE%
IL
Postal Code
%ACCT_POSTAL_CODE%
60405
Number of Employees
%ACCT_NUMBER_OF_EMPLOYEES%
300
Annual Revenue
%ACCT_ANNUAL_REVENUE%
1,000,000
Industry/Vertical
%ACCT_INDUSTRY_VERTICAL%
Marketing
Country
%ACCT_COUNTRY%
USA
Social Submit Links
%SOCIALSHARE%
See below for each individual link URL.
Facebook Like Button
%SOCIAL-FACEBOOK-LIKE%
With link tracking on:http://YOURACCOUNT.activehosted.com/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=163&l=-http--YOURACCOUNT.activehosted.com/index.php--Q-action--E-social--A-c--E-f7177163c833dff4b38fc8d2872f1ec6.41--A-facebook--E-likeWith link tracking off:http://YOURACCOUNT.activehosted.com/index.php?action=social&c=d9d4f495e875a2e075a1a4a6e1b9770f.43&facebook=like
Share on Facebook Link/Icon
%SOCIALSHARE-FACEBOOK%
With link tracking on:http://YOURACCOUNT.activehosted.com/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=156&l=-http--YOURACCOUNT.activehosted.com/social.php--Q-c--E-44--A-m--E-41--A-s--E-5cd0dc36f71e9bd4099f74e8bf64c51b--A-ref--E-facebookWith link tracking off:http://YOURACCOUNT.activehosted.com/social.php?c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b&ref=facebook
Share on Facebook Link Only
%SOCIALSHARE-FACEBOOK-LINK%
With link tracking on:http://YOURACCOUNT.activehosted.com/lt.php?c=32&m=32&nl=1&s=76f410bb411339c68d07a4e2ccb16c7a&lid=171&l=-http--localhost/em/social.php--Q-c--E-32--A-m--E-32--A-s--E-76f410bb411339c68d07a4e2ccb16c7a--A-ref--E-facebookWith link tracking off:http://YOURACCOUNT.activehosted.com/social.php?c=33&m=33&s=76f410bb411339c68d07a4e2ccb16c7a&ref=facebook
Share on Twitter Link/Icon
%SOCIALSHARE-TWITTER%
With link tracking on:http://YOURACCOUNT.activehosted.com/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=157&l=-http--YOURACCOUNT.activehosted.com/social.php--Q-c--E-44--A-m--E-41--A-s--E-5cd0dc36f71e9bd4099f74e8bf64c51b--A-ref--E-twitterWith link tracking off:http://YOURACCOUNT.activehosted.com/social.php?c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b&ref=twitter
Share on Twitter Link Only
%SOCIALSHARE-TWITTER-LINK%
With link tracking on:http://YOURACCOUNT.activehosted.com/lt.php?c=32&m=32&nl=1&s=76f410bb411339c68d07a4e2ccb16c7a&lid=171&l=-http--localhost/em/social.php--Q-c--E-32--A-m--E-32--A-s--E-76f410bb411339c68d07a4e2ccb16c7a--A-ref--E-twitterWith link tracking off:http://YOURACCOUNT.activehosted.com/social.php?c=33&m=33&s=76f410bb411339c68d07a4e2ccb16c7a&ref=twitter
Share on Digg Link/Icon
%SOCIALSHARE-DIGG%
With link tracking on:http://YOURACCOUNT.activehosted.com/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=158&l=-http--YOURACCOUNT.activehosted.com/social.php--Q-c--E-44--A-m--E-41--A-s--E-5cd0dc36f71e9bd4099f74e8bf64c51b--A-ref--E-diggWith link tracking off:http://YOURACCOUNT.activehosted.com/social.php?c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b&ref=digg
Share on Digg Link Only
%SOCIALSHARE-DIGG-LINK%
With link tracking on:http://YOURACCOUNT.activehosted.com/lt.php?c=32&m=32&nl=1&s=76f410bb411339c68d07a4e2ccb16c7a&lid=171&l=-http--localhost/em/social.php--Q-c--E-32--A-m--E-32--A-s--E-76f410bb411339c68d07a4e2ccb16c7a--A-ref--E-diggWith link tracking off:http://YOURACCOUNT.activehosted.com/social.php?c=33&m=33&s=76f410bb411339c68d07a4e2ccb16c7a&ref=digg
Share on Reddit Link/Icon
%SOCIALSHARE-REDDIT%
With link tracking on:http://YOURACCOUNT.activehosted.com/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=161&l=-http--YOURACCOUNT.activehosted.com/social.php--Q-c--E-44--A-m--E-41--A-s--E-5cd0dc36f71e9bd4099f74e8bf64c51b--A-ref--E-redditWith link tracking off:http://YOURACCOUNT.activehosted.com/social.php?c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b&ref=reddit
Share on Reddit Link Only
%SOCIALSHARE-REDDIT-LINK%
With link tracking on:http://YOURACCOUNT.activehosted.com/lt.php?c=32&m=32&nl=1&s=76f410bb411339c68d07a4e2ccb16c7a&lid=171&l=-http--localhost/em/social.php--Q-c--E-32--A-m--E-32--A-s--E-76f410bb411339c68d07a4e2ccb16c7a--A-ref--E-redditWith link tracking off:http://YOURACCOUNT.activehosted.com/social.php?c=33&m=33&s=76f410bb411339c68d07a4e2ccb16c7a&ref=reddit
Share on del.icio.us Link/Icon
%SOCIALSHARE-DELICIOUS%
With link tracking on:http://YOURACCOUNT.activehosted.com/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=159&l=-http--YOURACCOUNT.activehosted.com/social.php--Q-c--E-44--A-m--E-41--A-s--E-5cd0dc36f71e9bd4099f74e8bf64c51b--A-ref--E-deliciousWith link tracking off:http://YOURACCOUNT.activehosted.com/social.php?c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b&ref=delicious
Share on del.icio.us Link Only
%SOCIALSHARE-DELICIOUS-LINK%
With link tracking on:http://YOURACCOUNT.activehosted.com/lt.php?c=32&m=32&nl=1&s=76f410bb411339c68d07a4e2ccb16c7a&lid=171&l=-http--localhost/em/social.php--Q-c--E-32--A-m--E-32--A-s--E-76f410bb411339c68d07a4e2ccb16c7a--A-ref--E-deliciousWith link tracking off:http://YOURACCOUNT.activehosted.com/social.php?c=33&m=33&s=76f410bb411339c68d07a4e2ccb16c7a&ref=delicious
Share on Google+ Link/Icon
%SOCIALSHARE-GPLUS%
With link tracking on:http://YOURACCOUNT.activehosted.com/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=160&l=-http--YOURACCOUNT.activehosted.com/social.php--Q-c--E-44--A-m--E-41--A-s--E-5cd0dc36f71e9bd4099f74e8bf64c51b--A-ref--E-gplusWith link tracking off:http://YOURACCOUNT.activehosted.com/social.php?c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b&ref=gplus
Share on Google+ Link Only
%SOCIALSHARE-GPLUS-LINK%
With link tracking on:http://YOURACCOUNT.activehosted.com/lt.php?c=32&m=32&nl=1&s=76f410bb411339c68d07a4e2ccb16c7a&lid=171&l=-http--localhost/em/social.php--Q-c--E-32--A-m--E-32--A-s--E-76f410bb411339c68d07a4e2ccb16c7a--A-ref--E-gplusWith link tracking off:http://YOURACCOUNT.activehosted.com/social.php?c=33&m=33&s=76f410bb411339c68d07a4e2ccb16c7a&ref=gplus
Share on StumbleUpon Link/Icon
%SOCIALSHARE-STUMBLEUPON%
With link tracking on:http://YOURACCOUNT.activehosted.com/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=162&l=-http--YOURACCOUNT.activehosted.com/social.php--Q-c--E-44--A-m--E-41--A-s--E-5cd0dc36f71e9bd4099f74e8bf64c51b--A-referral--E-stumbleuponWith link tracking off:http://YOURACCOUNT.activehosted.com/social.php?c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b&referral=stumbleupon
Share on StumbleUpon Link Only
%SOCIALSHARE-STUMBLEUPON-LINK%
With link tracking on:http://YOURACCOUNT.activehosted.com/lt.php?c=32&m=32&nl=1&s=76f410bb411339c68d07a4e2ccb16c7a&lid=171&l=-http--localhost/em/social.php--Q-c--E-32--A-m--E-32--A-s--E-76f410bb411339c68d07a4e2ccb16c7a--A-referral--E-stumbleuponWith link tracking off:http://YOURACCOUNT.activehosted.com/social.php?c=33&m=33&s=76f410bb411339c68d07a4e2ccb16c7a&referral=stumbleupon
Today's Date(assuming today is Oct. 24, 2011)
%TODAY%
10/24/2011
Today's Date + 1
%TODAY+1%
10/25/2011
Today's Date - 1
%TODAY-1%
10/23/2011
List Sender Info
%SENDER-INFO%
My Email Marketing Company 123 S. Main St, Chicago, IL 60405 United States
List Sender Info (single line)
%SENDER-INFO-SINGLELINE%
My Email Marketing Company, 123 S. Main St, Chicago, IL 60405, United States
Sender List Reminder
%SENDER-LIST-REMINDER%
You were added to this list when you purchased from our company.
Contact's IP Address
%CONTACTIP%
90.434.22.189
Contact's List
%LISTNAME%
General List
Contact ID
%SUBSCRIBERID%
23
Campaign ID
%CAMPAIGNID%
14
Message ID
%MESSAGEID%
26
Was this article helpful?
57 out of 111 found this helpful

Have more questions? Submit a request

Start free trial