Our Google Analytics integration makes it easy to insert tracking links into your campaigns so that you can see what visitors do on your website after they clickthrough a campaign you've sent. You can use Google Analytics to track the conversions from your campaign, see the path visitors take through your site, and optimize your website content. It's a useful tool and we recommend using it so that you have a way to measure the effectiveness of your campaigns in addition to open and click through rate.
How to set up the Google Analytics integration:
Make sure that you have the Google Analytics tracking code installed on your website. For more information on how to set this up, see Google's documentation.
Tracking is enabled on a per campaign basis. On the Summary step of the campaign creation process (the step after Design), you'll see the option to enable Google Analytics:
Click the red toggle to enable it.
You'll be presented with a modal window asking you to specify the Google Analytics Campaign Name:
This is the name that will appear in Google Analytics under the Campaign tab of the Acquisition category of reports:
ActiveCampaign will insert this tracking URL into all links in your campaign so that when a contact clicks a link in your campaign, Google Analytics is informed they were referred by that specific email campaign.
In your Google Analytics reports:
- the source will be “ActiveCampaign”
- the medium will be “email”
- the campaign will be the name you specified
- the content will be the subject line of your email
Note that it can take over 24 hours for Google Analytics data to update so if you send a campaign you won't see that data reflected in your reports immediately.
For more detailed information about tracking campaigns with Google Analytics, see Google's documentation on that topic.