There are three ways to integrate Shopify with ActiveCampaign:
- Deep Data Integration (direct integration created by ActiveCampaign) - This is the most thorough integration and it is available on Plus, Professional, and Enterprise plans.
- Zapier integration - The Zapier integration allows you to pass contacts into ActiveCampaign. The Zapier integration may be the better option if you'd like all your customers to be added as contacts.
- Revenue Conduit - The Revenue Conduit integration passes a lot of data into ActiveCampaign and includes marketing automation sequences for ecommerce stores. Their pricing starts at $49.95 a month.
Setting up the Zapier integration
To connect your Shopify account to ActiveCampaign with Zapier, you will need an active Shopify account and an active storefront.
To connect a new Shopify account, enter your Shopify username on the connect screen of your Zapier account.
Login to your account, and choose Install Zapier on the next screen.
Choose your ActiveCampaign account from the list of accounts, or connect a new account. To allow access to a new ActiveCampaign account, you will need to find your API URL from your ActiveCampaign account, found in the API tab, under “My Settings” and then the "Developer" section.
Transfer this information to the pop-up window under the corresponding fields.
Choose the ActiveCampaign list to add your new contact to. The Zap defaults to using the Shopify Email field for the address. If you would like to modify this, you can choose fields from the Shopify drop-down under Email Address.
Click Save + Finish.
Your new Shopify customers will be added to your ActiveCampaign account automatically. If you ever want to change this Shopify and ActiveCampaign integration, just go to your Zapier dashboard.