November 7, 2025 • AI
We're introducing insights cards – proactive AI recommendations that appear directly on your campaigns page without you having to ask. These cards surface key insights about your account performance on a weekly cadence, with the ability to click and explore further through chat.
The "Create a campaign" button will be replaced with a "Start from scratch" hyperlink positioned below the prompt bar. Customers can create campaigns by either clicking this hyperlink or using the prompt bar directly. It will be available initially to Enterprise accounts, then rolling out to Pro accounts.
Key Features
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Proactive insights
Receive AI-generated recommendations automatically on your campaigns page – no prompts needed. Active Intelligence analyzes your data and surfaces what matters most. -
Weekly cadence
Get fresh insights delivered on a regular weekly schedule, keeping you informed about trends, opportunities, and areas for improvement in your campaigns. -
Click to explore
Expand any card to open a full chat conversation where you can ask follow-up questions, get more context, or dive deeper into the insight.
Benefits
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Stay ahead of issues
Catch performance trends and potential problems before they impact your results – Active Intelligence brings important insights to your attention proactively. -
Discover opportunities automatically
Uncover optimization opportunities you might have missed without having to manually analyze your data or know what questions to ask. -
Save time on analysis
Skip the manual review process – let AI do the heavy lifting and surface the most important insights for you to act on. -
Get actionable next steps
Move from insight to action quickly with recommendations you can click into and explore through natural conversation.
Use Cases
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Engagement performance
"Your *9 campaigns* over the last 30 days demonstrate *outstanding engagement performance* significantly exceeding industry standards. With an average *open rate of 45.32%* (industry median: 20.39%) and *click rate of 5.05%* (industry median: 2.58%), your campaigns are performing *122% better* than typical email marketing benchmarks. -
Content analysis
"Your *3 campaigns* show distinct messaging strategies with varying success rates. The **"Optimizing QA with Solidroad"** campaign significantly outperformed others with a *52.5% open rate* and *22.5% click rate*, demonstrating the power of engaging, narrative-driven content with creative personalization like the Ichabod Crane theme." -
Next email campaign recommendation
"*Key recommendations* for your next campaign: maintain your proven *Wednesday/Thursday evening send schedule*, incorporate more *educational content* similar to your QA optimization campaign, and continue your *targeted segmentation approach* while experimenting with *interactive elements* to potentially push your already impressive click-to-open rate of *15.2%* even higher."
Upgrade and/or Setup Instructions
It will be available initially to Enterprise accounts.