December 19, 2025 • AI
We are excited to announce enhanced fuzzy matching capabilities in the Active Intelligence Segment agent. This feature helps users build segments faster by intelligently recommending tag matches even when exact names aren't provided, reducing session abandonment and accelerating segment creation.
Key Features
- Intelligent tag name matching that handles misspellings and abbreviations
- Best-guess recommendations when no exact match is available
- In-context feedback options to refine suggestions
Benefits
-
Faster Segment Creation
Reduces friction by eliminating back-and-forth requests for exact tag names -
Improved User Experience
Natural conversation flow continues even with imperfect input
Use Cases
- Build a segment targeting customers with product interest tags when you can't recall the exact tag name format
- Create targeted segments using abbreviated tag names your team commonly uses in conversation
- Quickly segment contacts when tags follow inconsistent naming conventions across your account
Upgrade and/or Setup Instructions
This feature is automatically available in Active Intelligence. No setup required. Simply start creating segments with the Segment agent and experience the improved matching capabilities.