January 27, 2026 • AI
We are excited to announce three new automation building blocks in Active Intelligence. The Automation agent now supports RSS feed monitoring, deal status change detection, and automated account note creation, enabling content syndication workflows, sales pipeline automations, and enhanced account management through conversational automation building.
Key Features
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RSS Trigger
Activate automations when new items appear in RSS feeds -
Deal Status Changes Trigger
Launch workflows when deal statuses update in your pipeline -
Add Account Note Action
Automatically log notes to account records during automation journeys
Benefits
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Content Automation
Distribute blog posts, news updates, or industry content automatically as it's published -
Sales Workflow Efficiency
Trigger notifications and follow-up actions based on deal progression without manual monitoring -
Enhanced Account Intelligence
Maintain comprehensive account activity logs with automated note-taking for key contact behaviors
Use Cases
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Set up an automation that emails your list when new blog posts appear in your RSS feed
- Prompt: “Create an automation when a new item is added to my feed send an email”
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Create a notification workflow that alerts your sales team via email or SMS when deals are marked as won
- Prompt: “Create an automation when a deal is marked won, notify me”
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Build an automation that adds account notes documenting unsubscribe events for future reference and re-engagement planning
- Prompt: “Create an automation to add an account note when a contact unsubscribes.”
Upgrade and/or Setup Instructions
These blocks are automatically available in Active Intelligence. Simply describe your desired automation workflow to the Automation agent using natural language, and these triggers and actions will be available as building blocks for your automations.