Connect ActiveCampaign to ChatGPT

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The ActiveCampaign ChatGPT connection lets you access and visualize your ActiveCampaign account’s data through ChatGPT so you can ask questions, take action, and manage your account all within the ChatGPT interface.

This article explains how the connection works and walks you through the setup steps.

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Take Note

  • You need a paid ChatGPT plan for this connection
  • Only ActiveCampaign account administrators can set up the ActiveCampaign and ChatGPT connection
  • If you have a corporate ChatGPT account, your ChatGPT administrator will need to approve this connection for your organization

What to expect with the ActiveCampaign ChatGPT connection

Once you establish the connection, you can ask ChatGPT questions and access and manage your ActiveCampaign account in real time, all in one conversation.

For example, you can prompt ChatGPT with “Show me my Contacts,” and ChatGPT will display an interactive UI layer allowing you to interact directly with the data within your ActiveCampaign account. 

You can also ask ChatGPT to analyze performance data, locate engaged contacts, and more.

Examples of what this connection do includes:

  • Search and analyze campaign performance
  • Track email activity
  • See which contacts engaged with campaigns
  • View the performance of your automations
  • View and update contacts
  • View, create, and manage deals
  • Manage segmentation

Connect ChatGPT to ActiveCampaign

  1. In your ActiveCampaign account, click the ​“Settings” (gear icon) in the upper right corner. 
  2. Select ​“Developer” from the Settings menu.
  3. Copy your Remote MCP URL. This URL is unique to your account.
  4. Open your ChatGPT account and click your profile’s avatar in the lower left corner.
  5. Select “Settings.”
  6. In the settings modal, click "Apps" and select "Advanced settings." 
  7. Toggle on "Developer mode." Note that “Developer mode” must be enabled to use the ActiveCampaign connection.
  8. Click back to return to the Connectors view, and click the "Create" button in the upper right corner.
  9. In the “New App” modal that appears, enter a name for the new app. You can optionally add a description of the connector in the “Description” field.
  10. Paste your ActiveCampaign Remote MCP URL into the “MCP Server URL” field.
  11. Select “OAuth” in the “Authentication” dropdown.
  12. Click the checkbox next to “I trust this application.”
  13. Click the “Create” button.
  14. Click the ActiveCampaign option once the “Apps” modal reloads.
  15. The system will guide you through providing your ActiveCampaign login credentials. Click the “Allow” button to approve the connection.

After you connect to ActiveCampaign, ChatGPT may display the message: "This MCP server can't be used by ChatGPT to search information..." The ActiveCampaign connection doesn't include deep research capabilities on its own, but it gains full functionality when you enable Developer mode.

Once you connect, open a new ChatGPT chat and start prompting. Try asking ChatGPT "What can you help me with in ActiveCampaign?" Find more prompt examples below.

Prompt Examples

Here are some examples of prompts that you can use in ChatGPT:

  • "Create a new contact in ActiveCampaign with email kate@example.com, first name Kate, and last name Smith"
  • "List all my ActiveCampaign campaigns and their performance metrics from this month"
  • "Add Kate Smith to the 'Re-engagement Campaign' automation in ActiveCampaign"
  • "Create a new tag called 'Convention Attendee' in ActiveCampaign"
  • "List all of my open deals in the second stage of my sales pipeline"
  • "Update my 'Merch Drop' list in ActiveCampaign to be 'Merch Drop Updates'"

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